Tsingtao 9 Degrees Pecynnu Cwrw gan Jin Zhang

Mae Tsingtao 9 Degrees Pecynnu Cwrw gan Jin Zhang yn enillydd uchel ei barch o'r 2023 Gwobr Efydd A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Dylunio Pecynnu.

EfyddPecynnu· 2023

Tsingtao 9 Degrees Pecynnu Cwrw

gan Jin Zhang

Cleient: Tsingtao Beer

Enillydd Gwobr Efydd A' Design Award yn y Categori Pecynnu

18,712

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #144952

Ymweld â'r Wefan Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Tsingtao 9 Degrees Pecynnu Cwrw

Mae Tsingtao Beer yn un o'r brandiau cwrw enwocaf yn Tsieina. Ar sail tynnu sylw at y brand, mae angen i ochr y brand ddangos nodweddion lleol pob talaith. Mae'r dylunydd yn defnyddio "Tŵr Craen Melyn" mwyaf cynrychioliadol Hubei" i ddangos y nodweddion lleol. Yn ogystal, mae Xiangyun, Crane, a'r dagfa "Phoenix Feather" (Mae Hubei yn hoff iawn o Phoenix) gwnewch y darlun cyfan yn fwy hyblyg; Ar yr un pryd, tynnwch sylw at y "9 gradd", pwynt gwerthu mwyaf y cynnyrch, i hyrwyddo gwerthiant yn effeithiol.

Y Gydnabyddiaeth

Am y Gwobr Efydd A' Design Award

Mae Tsingtao 9 Degrees Pecynnu Cwrw yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Tsingtao 9 Degrees Pecynnu Cwrw fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Tsingtao 9 Degrees Pecynnu Cwrw yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: This is a beer design that gives consideration to both the brand and local culture, with the brand name highlighted on the left side of the label; On the right side, the most representative "Yellow Crane Tower" in Hubei is used to show the local characteristics. In addition, auspicious clouds, cranes, and the bottleneck mark "Phoenix Feather" (Hubei highly advocates phoenix) make the whole picture more flexible; At the same time, the biggest selling point of the product is " 9 degrees".
Dimensiynau a Phecynnu: Width 65mm x Depth 65mm x Height 265mm
Tagiau: Tsingtao, BEER, Jin Zhang, Wuhan SANBU, packing design, China
Technoleg Cynhyrchu: This beer has a very large sales volume. Considering the cost and production efficiency, the designer did not use any special materials, and the most commonly used silver sticker was used for labels.
Her Dylunio: The biggest adjustment of this project is to balance the brand and local culture, which requires designers to understand the logic of consumers' purchase of goods, and finally decide to highlight the brand in a limited way, because the brand itself has a very high reputation. When people get the product, they will find their familiar city landmarks and other elements, which will produce a sense of surprise and bring consumers a better sense of experience.
Ymchwil: The difficulty of this project is to highlight both the brand and the local culture. Qingdao Beer is one of the most famous beer brands in China, so the designers put the brand first in the vision to highlight, and the local characteristic culture is expressed in silver. From a distance, it will not steal the brand's spotlight, and from a close look, it has a sense of quality; The elements are the most familiar to the local people to obtain the most efficient transmission speed.
Ysbrydoliaeth: The inspiration of the whole label design comes from the famous Chinese painting White Clouds and Yellow Cranes, which depicts the Yellow Crane Tower in Hubei Province. The elements of the Yellow Crane Tower, auspicious clouds and cranes are extracted from the painting and expressed in a more concise way; The "phoenix feather" on the bottle neck label is inspired by the place of Hubei, where people have always admired phoenix.
Hyd y Prosiect: The project will be started in Wuhan, China in December 2021, completed in Wuhan, China in May 2022, and sold in Hubei, China in August 2022.
Llif Gweithrediad: This beer is exclusively for sale in Hubei, China. The designer uses the most representative elements of architecture, cranes, phoenix, etc. in Hubei to make consumers feel familiar and friendly instantly, which can quickly shorten the distance between consumers and brands. At the same time, the left side of the label highlights the brand with a very large font, so that consumers can see it at first sight.
Patentau: Intellectual property/patents/copyrights owned by Tsingtao Brewery