Mae Taichung Public Library Hunaniaeth Brand gan Yichun Lin yn enillydd uchel ei barch o'r 2023 Gwobr Efydd A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Graffeg.

EfyddGraffeg· 2023

Taichung Public Library Hunaniaeth Brand

gan Yichun Lin

Cleient: Yichun Lin Design

Enillydd Gwobr Efydd A' Design Award yn y Categori Graffeg

12,981

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #145496

Ymweld â'r Wefan Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Taichung Public Library Hunaniaeth Brand

Fel yr adeilad cyntaf yn Taiwan i gyfuno amgueddfa gelf a llyfrgell, mae creu system frandio Llyfrgell Gyhoeddus Taichung yn canolbwyntio ar gyfuniad natur a gwareiddiad. Mae'r athroniaeth ddylunio yn pwysleisio integreiddio di-dor pensaernïaeth fodern ag elfennau naturiol a'i nod yw ennyn ymdeimlad o ffresni a chwilfrydedd. Mae’r system frandio yn meithrin awyrgylch sy’n annog ymwelwyr i dreiddio i’r profiadau diwylliannol amrywiol y mae’r Llyfrgell yn eu cynnig a mwynhau’r cydbwysedd rhwng gwareiddiad cyfoes a llonyddwch y goedwig.

Y Gydnabyddiaeth

Am y Gwobr Efydd A' Design Award

Mae Taichung Public Library Hunaniaeth Brand yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Taichung Public Library Hunaniaeth Brand fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Taichung Public Library Hunaniaeth Brand yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: The designer uses graphics in blocks as the primary design element, incorporating books and the Chinese character "Chung", and aligning with the building's square design. The Logo's undulating pattern suggests flexibility, like diving into an ocean of books. Green represents nature and growth, fitting with the Library's mission. Meanwhile, the black block provides visual contrast and suggests stability and authority, reflecting the Library's role as a reliable source of knowledge.
Dimensiynau a Phecynnu: Minimum size of logo: 35mm x 6.5mm
Tagiau: Visual Identity, Logo, Branding, Graphics, Printed Matter
Technoleg Cynhyrchu: All the graphics were created and designed with Adobe Illustrator and Photoshop.
Her Dylunio: As the Library's anticipated opening is still several years away in 2025, the designer faces the challenge of limited information to inform the design process. This lack of data poses significant difficulties and requires the designer to think creatively and imaginatively to craft a design that accurately captures the essence and identity of the Library. Additionally, the designer must remain adaptable to any changes that may arise in the intervening years, ensuring that the final design remains relevant and effective upon the Library's opening.
Ymchwil: The black block is strategically placed on the upper side of the Logo, where the Library's position is relative to the park. The Chinese wordmark is set in Noto Sans, while the English wordmark uses Avenir. To ensure visual consistency and alignment with the Logo, the designer modified the proportion and details of the wordmark. The block-shaped graphic element is carefully integrated with the library building's square design, emphasizing the relationship between the brand and its physical space.
Ysbrydoliaeth: The design was inspired by the concept of "Library in the Park, Art Museum in the Forest". The brand system focuses on the fusion of "nature" and "civilization". The Logo draws inspiration from books and the Chinese character "Chung" from Taichung. The architectural appearance was also a source of inspiration, with the Library standing tall amidst the forest, blending natural and cultural elements. It allows one to experience the influence of modern civilization while being surrounded by the pristine nature of the woods.
Hyd y Prosiect: December 2020 to January 2021, Taiwan
Llif Gweithrediad: The wordmark can be customized and used as exterior signage, depending on the branch name. The Logo can be applied to the library merchandise. With the extension of the graphic units and color palette, identification can be present on various products and official documents with the system.
Aelodau'r Tîm: Art Director: Yichun Lin
Cydnabyddiaeth Delweddau: Photographer Keith Camiller, 2017
Photographer Ryunosuke Kikuno, 2020
Photographer Gabriel Sollmann, 2018
Photographer Aarón Blanco Tejedor, 2017