Funaging Cofrestru Dosbarth Sy'n Gyfeillgar I'r Henoed gan Ting-Han Chen

Mae Funaging Cofrestru Dosbarth Sy'n Gyfeillgar I'r Henoed gan Ting-Han Chen yn enillydd uchel ei barch o'r 2023 Gwobr Haearn A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Gwasanaeth.

HaearnGwasanaeth· 2023

Funaging Cofrestru Dosbarth Sy'n Gyfeillgar I'r Henoed

gan Ting-Han Chen

Cleient: Play Design Lab

Enillydd Gwobr Haearn A' Design Award yn y Categori Gwasanaeth

85,769

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #145605

Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Funaging Cofrestru Dosbarth Sy'n Gyfeillgar I'r Henoed

Mae FunAging yn wasanaeth addysgol sy'n darparu dosbarthiadau ap ffôn clyfar i gefnogi a grymuso'r henoed. Rhennir y wybodaeth ddosbarth gyda'r henoed trwy Line, ap cymdeithasol poblogaidd ymhlith unigolion hŷn yn Taiwan. Fodd bynnag, mae llawer o bobl oedrannus yn wynebu heriau wrth geisio cofrestru ar gyfer dosbarthiadau ar-lein oherwydd nad yw ei ryngwyneb yn hawdd ei ddefnyddio ar eu cyfer. I fynd i'r afael â'r mater hwn, mae'r prosiect hwn yn defnyddio meddylfryd dylunio gwasanaeth uwch-ganolog i wella'r broses cofrestru dosbarth. Trwy gynnal diagnosis dylunio trylwyr, rydym yn nodi ac yn mynd i'r afael â phroblemau profiad y defnyddiwr (UX).

Y Gydnabyddiaeth

Am y Gwobr Haearn A' Design Award

Mae Funaging Cofrestru Dosbarth Sy'n Gyfeillgar I'r Henoed yn enillydd Gwobr Haearn A' Design Award, cydnabyddiaeth fawreddog a roddir i ddyluniadau da sydd yn bodloni'r gofynion proffesiynol a diwydiannol a ddisgwylir gan greadigaethau wedi'u dylunio'n dda. Mae enillwyr Haearn yn dangos medrusrwydd mawr, arbenigedd uchel, dealltwriaeth arbenigol a gallu creadigol eu crewyr. Disgwylir i Funaging Cofrestru Dosbarth Sy'n Gyfeillgar I'r Henoed fod yn greadigaeth uchel ei bri, a edmygir ac a anwylir, sydd yn ymarferol ac yn arloesol. Mae'r dyluniad buddugol hwn o Wobr Haearn A' Design Award yn integreiddio arferion gorau'r diwydiant ac mae ganddo nodweddion technegol cymwys wedi'u cysylltu â gwybodaeth ymarferol a dawn. Parchir Funaging Cofrestru Dosbarth Sy'n Gyfeillgar I'r Henoed am ei drylwyredd ac fe'i dyluniwyd i ddarparu gwelliannau ansawdd bywyd sydd yn helpu i wneud y byd yn lle gwell.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: Difficulties in registering the class for the elderly, such as unaware of key information during the process, unable to find specific function, or uncertainty for whether they have successfully registered the class, and so forth.

In this project, we use senior-centered service design thinking to review the overall class registration process to identify key UX problems. A set of systematic design diagnosis clarifies the design issues, with insightful design deliverables, to make the service more fluent and effective.
Dimensiynau a Phecynnu: 1. Optimized service workflow, UI elements and graphic assets;
2. MENU architecture, and Event Cards templates for LINE App.
3. Improved service logic and guidelines.
Tagiau: service design, elderly, senior-centered, accessible design, older adults, senior users, inclusive design, universal design, aging, senior citizens
Technoleg Cynhyrchu: We employ the following focus as our design approaches:
(1) Customer journey mapping;
(2) Sorting out the main axes of the customer journey;
(3) Consolidation of key touchpoints on the main axis;
(4) Interface design (UI/UX) on key touchpoints;
(5) Experience iterations.

Through implementation, we evaluate the direction of revision through the actual use by the elderly users, and the "experience iteration" goes back and forth many times, approaching the final and perfect design outcome.
Her Dylunio: Since LINE has covered 95% of Taiwanese population’s social media use, deeply tied to the elderly’s daily social lives, it’s not practical to introduce new platforms to pull them out of what they have already accustomed to. However, LINE app doesn't provide open source code for flexible customization, thus we had to invent new techniques under LINE's technical constraints to align with elderly's cognitive capabilities.

For instance, some elderly can't remember which classes they have had registered. Hence, we design a pictorial card with class information to be saved on their smart phone as their reminder. Or, as it's not possible to adjust character spacing and line spacing, we use rephrasing and blank lines to enhance readability for the paragraphs. These details are not obvious, but play a big role.
Ymchwil: This project attempts to improve FunAging's online registration experience for the elderly. We used a more macro service design perspective to tackle interface operation problems under technical constraints. Through elderly-centered service design thinking, the percentage of elderly calling for help during the registration process has been decreased from 20% to 0 in a short period.
Ysbrydoliaeth: FunAging is an educational brand in Taiwan offering smartphone app courses of various topics to accompany and empower the elderly, enabling them to maintain a social life and enjoy learning new things.

FunAging disseminates the new course information with the elderly via LINE, a widely used social app in Taiwan, also among the elderly. But many newbies have difficulties in using it, especially in registering courses via LINE, as it does not optimize its overall design for the elderly.

How might we better redesign the overall service, especially for the course registration experience, for the elderly?
Hyd y Prosiect: The project started in June 2022 and finished in Dec 2022 in Taipei.
Llif Gweithrediad: We identify 12 UX issues in the customer journey mapping. With corresponding elderly-first design prescriptions, a new service workflow is implemented, with user interface and design artifacts remodeled. In the end, the percentage of elderly calling for help during the registration process has been decreased from 20% to 0 in a short period.