Movie Boxed Ymgyrch Hysbysebu gan Shaoyang Chen

Mae Movie Boxed Ymgyrch Hysbysebu gan Shaoyang Chen yn enillydd uchel ei barch o'r 2023 Gwobr Efydd A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Hysbysebu.

EfyddHysbysebu· 2023

Movie Boxed Ymgyrch Hysbysebu

gan Shaoyang Chen

Cleient: AyDaDa

Enillydd Gwobr Efydd A' Design Award yn y Categori Hysbysebu

32,739

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #146280

Ymweld â'r Wefan Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Movie Boxed Ymgyrch Hysbysebu

Mae Movie Boxed yn ymgyrch hysbysebu a grëwyd ar gyfer première y ffilm Boxed. Mae'r ymgyrch yn cario trosiad y bocs trwy bob cymhwysiad. Mae'r dilyniant teitl, y creditau terfynol, poster, tocyn, pàs i'r wasg, bracelet arddwrn a phoster stop bws mewn stop-motion yn dilyn un syniad. Trefnir teipograffeg mewn siapiau bocs anystwyth, gan gynnwys yr atalnodau. Mae ffont hanesyddol trwm a chryno yn cydweddu â lliwiau hen-ffasiwn y ffilm. Rhoddir bracelets arddwrn sy'n atgoffa rhywun o gyffion i'r gynulleidfa wrth fynedfa'r ystafell sgrinio.

Y Gydnabyddiaeth

Am y Gwobr Efydd A' Design Award

Mae Movie Boxed Ymgyrch Hysbysebu yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Movie Boxed Ymgyrch Hysbysebu fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Movie Boxed Ymgyrch Hysbysebu yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: In this campaign, we aim to bring an immersive experience to the audience at the premiere of the movie Boxed, written and directed by Alam Virk. As we follow the main character, Andy Whiteman, we are forced to confront the reality that we too are often fed with modern culture and trapped in a vacuum of superficial living. Through various mediums, including posters and wristbands with curated copywriting, we seek to reinforce the movie's theme and deepen the audience's understanding of the void state of being portrayed on the screen.
Dimensiynau a Phecynnu: 27 x 40 inch Poster, 14 seconds of Title Sequence, 8 seconds of Ending Credits, 6 seconds of Bus Stop Motion Poster, 1 Wristband, 1 Ticket,
Tagiau: Branding, Campaign, Graphic Design
Technoleg Cynhyrchu: VFX for Title Sequence and End Credits, Poster, Ticket, Press Pass, Wristband, and Motion Graphics for the Trailer and Bus Stop Advertisement
Her Dylunio: We are faced with the challenge of how to intrigue the audience without telling the full story of the movie.
Ymchwil: For the typeface choice, since the movie color plate is quite vintage and the plot is suffocating, I chose a condensed, thick and historical typeface that fits the movie's story.

This campaign also tries to carry the box metaphor throughout. As for the ending credits, most typography layouts are rigid box shapes, including punctuation marks, to emphasize the box concept. Wristbands look similar to handcuffs. And from an architectural standpoint, the screening room is a box made of concrete. To leave more impression on the audience, we also distribute wristbands that say" boxed, aren't we" as they enter the screening room.
Ysbrydoliaeth: All applications are reinforcement of the idea of being boxed. For the opening title, the main character rips off the film title. For the ending credits, to emphasize the box concept, most typography layouts are rigid box shapes, including punctuation marks. At the premiere night, the stuff pass is tagged with the slogan we are boxed as the punchline for the event. Waistbands that say boxed, aren't we are distributed as the audience enters the screening room.
Hyd y Prosiect: This project started in August 2022 and finished in November 1, 2022 in New York, NY.
Llif Gweithrediad: Considering this movie is the second film from an award-winning indie director, the whole campaign needs to be tailor-made. The logic of this campaign is to serve the story. Each application speaks to the scene in the movie and emphasizes the box metaphor.
Patentau: Copyrights belong to Alam Virk and Shaoyang Chen
Cydnabyddiaeth Delweddau: Writer and Director / Alam Virk
Executive Producer / Guljar Singh
Produceder / JR Cardona
First Associate Director / Sarab Sahni
Second Associate Director / Vittoria Giacomini
Script Supervisor / Vittoria Giacomini
Production Designer / Ant Ma
Production Design Assistants / Erica Zhang & Shuquing Zhang & Laila Matuk
Director of Photography / Yuanhao Zhang
First Assistant Camera / Ananyaa Dave
Gaffer / Aman Tulsian
Key Grip / Kgositielle Maleka
Best Person / Justin Cambrelen
Production Sound / Trevor Misplay & Daniel DeGeorges
Coloris / Yuanhao Zhang & Sarab Sahni
Editor / Sarab Sahni & Alam Virk
Sound Synching / Reuben Rojak
Sound FX/ Design Sound Mixing & Music / Marlon Fraser
Make-up/Hair / Kelli Hauber