Mouled Bonbon Pecynnu Tymhorol gan Kamal Rizk - Bold Branding

Mae Mouled Bonbon Pecynnu Tymhorol gan Kamal Rizk - Bold Branding yn enillydd uchel ei barch o'r 2023 Gwobr Haearn A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Dylunio Pecynnu.

HaearnPecynnu· 2023

Mouled Bonbon Pecynnu Tymhorol

gan Kamal Rizk - Bold Branding

Cleient: Voila Dessert shop

Enillydd Gwobr Haearn A' Design Award yn y Categori Pecynnu

13,234

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #147557

Ymweld â'r Wefan Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Mouled Bonbon Pecynnu Tymhorol

Dyma ddyluniad pecynnu ar gyfer melysion cnau maint bonbon arbennig a wneir yn unig ar gyfer achlysur Mouled. Mae'r cysyniad dylunio yn seiliedig ar siâp bonbon wedi'i lapio wedi'i addasu i hyd y tiwb. Symleiddiodd y dylunydd ŵyl draddodiadol werin Mouled i elfennau eiconig lleiaf gan ddefnyddio llinellau geometrig clir. Creodd y Ddol, y Marchog, y Ceffyl, y Llygad Drwg, a'r Golomen gyda blociau lliw llachar. Gan ddefnyddio'r un arddull geometrig, creodd deipograffeg fras Mouled Bonbon gan ddod â'r cysyniad ynghyd. Mae'r Mouled Bonbon hwn yn ddehongliad modern o ddathliad confensiynol hynafol.

Y Gydnabyddiaeth

Am y Gwobr Haearn A' Design Award

Mae Mouled Bonbon Pecynnu Tymhorol yn enillydd Gwobr Haearn A' Design Award, cydnabyddiaeth fawreddog a roddir i ddyluniadau da sydd yn bodloni'r gofynion proffesiynol a diwydiannol a ddisgwylir gan greadigaethau wedi'u dylunio'n dda. Mae enillwyr Haearn yn dangos medrusrwydd mawr, arbenigedd uchel, dealltwriaeth arbenigol a gallu creadigol eu crewyr. Disgwylir i Mouled Bonbon Pecynnu Tymhorol fod yn greadigaeth uchel ei bri, a edmygir ac a anwylir, sydd yn ymarferol ac yn arloesol. Mae'r dyluniad buddugol hwn o Wobr Haearn A' Design Award yn integreiddio arferion gorau'r diwydiant ac mae ganddo nodweddion technegol cymwys wedi'u cysylltu â gwybodaeth ymarferol a dawn. Parchir Mouled Bonbon Pecynnu Tymhorol am ei drylwyredd ac fe'i dyluniwyd i ddarparu gwelliannau ansawdd bywyd sydd yn helpu i wneud y byd yn lle gwell.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: The design concept is based on integrating the Bonbon element with the traditional festive folklore icons celebrating the Mouled in a fun modern visual. Using striking vivid colors the design features the famous Mouled Doll, Knight, Horse, Evil Eye, and the peaceful Dove. All the elements designs form the shape of bonbons representing the product inside. The Mouled Bonbon typography is the cherry on top created with cool bold lines bringing the concept and theme together in a catchy way
Dimensiynau a Phecynnu: Tube Width 100 x Diameter 100 x Height 270
Tagiau: packaging, packaging design, minimal packaging design, minimal design, design, graphic design, illustration, colorful design, visual
Technoleg Cynhyrchu: These composite containers consist of a tube body made from 100% recycled paper, sealed with a tin plate base and lid covered with a plastic lid for protection after opening
Her Dylunio: Mouled celebrations are dated back to the 11th century in Egypt. Celebrated by generations with the same traditional festivities, and the making of special candy, until it became folklore with an iconic theme. Designing a Mouled packaging design for a modern creative brand was the challenge.
We simplified the rich folklore theme into main icons to create a minimal design with clear geometric lines and striking colors, communicating the traditional elements in a modern and young visual.
Ymchwil: Qualitative and quantitative research.
The objective was to know if people would resist a modern design for a conventional occasion.
We conducted online survey on random sample of current customers and the shop nearby pedestrians.
The Majority didn't like traditional Mouled designs, wanted more creative designs.
They liked the design, colors, and typography and kept interacting with the tube translating the icons.
The design would affect their purchase decision and they would choose modern design.
Ysbrydoliaeth: Mouled celebration is the main inspiration for this project. It is one of the most famous Islamic folklore festivals as it celebrates the birthday of the prophet. The day is filled with joyful festivals, colorful folklore ornaments, and special nuts candies are made only for this day for generations. The candies later became traditional gifts with the iconic doll and knight toys in the annual celebration
Hyd y Prosiect: The project started in August 2022 in Cairo and finished in October 2022 in Cairo
Llif Gweithrediad: This is an easy open tube with a protective top cover that keeps the Mouled Bonbon nuts candy fresh & crisp. The design is wrapping the whole tube with colorful meaningful folklore icons. Each icon translates to nostalgic traditional memory or ritual of the celebration in the most minimal yet festive way.
Aelodau'r Tîm: Lead designer: Kamal Rizk
Project manager: Sarah El Kasaby
Cydnabyddiaeth Delweddau: Image #1: Illustrator Kamal Rizk, 2022
Image #2: Illustrator Kamal Rizk, 2022
Image #3: Illustrator Kamal Rizk, 2022
Image #4: Illustrator Kamal Rizk, 2022
Image #5: Illustrator Kamal Rizk, 2022