Mae Uebaa Hunaniaeth Brand gan Marcelo Ruis Vargas Martinelli yn enillydd uchel ei barch o'r 2023 Gwobr Haearn A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Graffeg.

HaearnGraffeg· 2023

Uebaa Hunaniaeth Brand

gan Marcelo Ruis Vargas Martinelli

Cleient: Laika

Enillydd Gwobr Haearn A' Design Award yn y Categori Graffeg

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Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #148861

Ymweld â'r Wefan Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Uebaa Hunaniaeth Brand

Mae Uebaa yn hunaniaeth brand a grëwyd ar gyfer cwmni sy'n gwneud cynnyrch i blant. Mae'r hunaniaeth yn seiliedig ar bedwar syniad: hwyliog, ymarferol, cynaliadwy ac esthetig. Mynegir y syniadau hyn drwy balet lliw eang, darluniau a pictogramau. Mae'r iaith weledol yn siarad â phlant, tra bo syniadau'r brand yn apelio at rieni. Cymhwysir y system i lyfr brand o 96 tudalen, tagiau, cardiau, deunydd ysgrifennu, wynebau, cyfryngau cymdeithasol a gwefan. Cynhyrchir y rhan fwyaf o'r eitemau printiedig drwy argraffu offset mewn lliwiau CMYK, a chreir y darluniau'n ddigidol.

Y Gydnabyddiaeth

Am y Gwobr Haearn A' Design Award

Mae Uebaa Hunaniaeth Brand yn enillydd Gwobr Haearn A' Design Award, cydnabyddiaeth fawreddog a roddir i ddyluniadau da sydd yn bodloni'r gofynion proffesiynol a diwydiannol a ddisgwylir gan greadigaethau wedi'u dylunio'n dda. Mae enillwyr Haearn yn dangos medrusrwydd mawr, arbenigedd uchel, dealltwriaeth arbenigol a gallu creadigol eu crewyr. Disgwylir i Uebaa Hunaniaeth Brand fod yn greadigaeth uchel ei bri, a edmygir ac a anwylir, sydd yn ymarferol ac yn arloesol. Mae'r dyluniad buddugol hwn o Wobr Haearn A' Design Award yn integreiddio arferion gorau'r diwydiant ac mae ganddo nodweddion technegol cymwys wedi'u cysylltu â gwybodaeth ymarferol a dawn. Parchir Uebaa Hunaniaeth Brand am ei drylwyredd ac fe'i dyluniwyd i ddarparu gwelliannau ansawdd bywyd sydd yn helpu i wneud y byd yn lle gwell.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: Based on four pillars namely playful, functional, sustainable and aesthetic, the Uebaa brand manages to have its communication oriented towards the development of products that offer tangible benefits to its public. The pillars are graphically translated by an extensive palette of colors and illustrations that stimulate creativity and imagination. The brand Uebaa starts to communicate in an authentic way through its own and unmistakable visual elements, becoming a reference in its business segment.
Dimensiynau a Phecynnu: Brandbook, format 180 x 180 mm, 96 pages. Tag, sheet format 50 x 90 mm, printed on offset paper 300 g/m2., 4X0 colors (CMYK). Card, sheet format 50 x 85 mm printed on offset paper 300 g/m2., 4X4 colors (CMYK).
Tagiau: Branding, visual identity, brand identity, illustration
Technoleg Cynhyrchu: Most of the graphic materials were produced in offset in CMYK-scale colors. Original site development in PHP language. The illustrations were developed digitally.
Her Dylunio: The brand language encountered significant implementation challenges. For it is a extensive identity system, with several elements of visual
identity and an extensive color palette, the brand book required detailed treatment of the rules and guidelines for use, especially in the integration of identity elements with typography. The line's sub-brands, Toca and Pingo, expanded the Uebaa business model, but also required restrictions on the integrated use with the parent brand.
Ymchwil: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of meaning, an affirmation, and the need to design small graphic narratives. Thus, the visual identity project expands upon the detailed and strategic work of building an imaginary universe that represents the culture of the Uebaa brand.
Ysbrydoliaeth: The Uebaa brand needed to find its own branding language, which would develop narratives for its final audience, children and their parents, building an affective connection with them. The tone of the brand's speech was rethought and a series of ludic narratives, illustrations and pictograms were created to bring Uebaa closer to its audience. Applied to surfaces, social media, stationery, the website and much more, the images are basis for the exposure of the fun and childlike spirit of the brand.
Hyd y Prosiect: The project started in June 2020 and finished in June 2022 in Sao Paulo, Brazil.
Llif Gweithrediad: The new brand identity project of the Uebaa brand allowed it to appropriate the universe of childlike language with authority, without incurring a model permeated with cliches. The brand identity uses illustrations to pragmatically exemplify its brand basis namely playful, functional, sustainable and aesthetic. The visual language is for children, but the brand basis aim to dialogue with parents.
Aelodau'r Tîm: Ruis Vargas, Creative Director and Illustrator; Agnes Svilenov and Lorenzo Morelatto, graphic designers
Cydnabyddiaeth Delweddau: Laika Design