Mae Shan Yi Dyluniad Hunaniaeth Brand gan Wu Fangbo and Liu Beibei yn enillydd uchel ei barch o'r 2023 Gwobr Efydd A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Graffeg.

EfyddGraffeg· 2023

Shan Yi Dyluniad Hunaniaeth Brand

gan Wu Fangbo and Liu Beibei

Cleient: Shan Yi

Enillydd Gwobr Efydd A' Design Award yn y Categori Graffeg

15,990

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #149564

Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Shan Yi Dyluniad Hunaniaeth Brand

Mae Shan Yi yn hunaniaeth brand a ddyluniwyd ar gyfer cwmni technoleg smart sy'n gwasanaethu amaethyddiaeth. Mae'r logo'n defnyddio siâp tarian fel ffrâm weledol i awgrymu diogelwch a gwydnwch. O fewn y darian, mae'r llythrennau S a Y wedi'u trefnu'n igam-ogam ac wedi'u cysylltu, gan gyfeirio at enw'r brand ac at y cysylltiad rhwng technoleg smart a ffermio. Cynhwysir hefyd batrymau o rychau olwynion a thywysennau gwenith, sy'n atgoffa o gynhaeaf yr hydref. Mae'r strociau o led cyfartal ac mae'r logo'n dilyn y gymhareb aur. Gellir argraffu, gwnïo neu chwistrellu-fowldio'r nod mewn gwahanol feintiau, gan gynnwys ei ddefnyddio fel bathodyn cerbyd.

Y Gydnabyddiaeth

Am y Gwobr Efydd A' Design Award

Mae Shan Yi Dyluniad Hunaniaeth Brand yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Shan Yi Dyluniad Hunaniaeth Brand fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Shan Yi Dyluniad Hunaniaeth Brand yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: The new brand Shan Yi is an smart technology company serving agriculture. In order to create a unified brand image from the inside out, the logo design incorporates the core values of Shan Yi, hoping to connect users and create a protective shield for agriculture through smart products to promote agricultural development. The patterns of ruts and wheatear in the logo not only highlight the personality of the new brand, but also bring out the beautiful implication of fruitful harvest in autumn.
Dimensiynau a Phecynnu: It can be printed, sewed or injection molded in a variety of sizes.
Tagiau: brand identity, logo, branding, smart agricultural technique
Technoleg Cynhyrchu: The aspect ratio of the logo is in the golden ratio, and the strokes inside are of equal width. By using the gaps and connections between partially staggered strokes, the letters "s" and "y" can be recognized, while ensuring the integrity and continuity of the logo.
Her Dylunio: The challenge lies in how to use a concise external symbol to convey the rich meaning of the brand internally, while also being easily recognizable and memorable. At the same time, as a new brand, the logo design must be able to support the brand's future business expansion and diverse applications.
Ymchwil: In-depth research was conducted on relevant brands and products in the intelligent agricultural machinery industry, and the advantages and characteristics of the Shanyi brand were analyzed. Starting from the brand's characteristics, the logo conveys its identity, attributes, and aspirations. Unlike other brands in the industry, this graphic logo is closely related to products, brands, and industry attributes, and is even more easily recognized and remembered through repeated elements that guide people's associations.
Ysbrydoliaeth: Shang Yi is a new brand with tracked unmanned plant protection vehicles as its core product, hoping to establish a reliable, durable, cool high-tech image. The logo design uses a shield shape as a visual frame to highlight the tough and durable character. S and Y are interspersed and linked, symbolizing the connection between smart technology and agriculture. The logo can be used as a vehicle-logo, which contains patterns of ruts and wheatear, establishing a unique association and visual image.
Hyd y Prosiect: The project started in Beijing in December 2022 and was completed in February 2023.
Llif Gweithrediad: The unique and associative logo design is a powerful visual signal, which clearly communicates the brand's concept of products and services. The brand logo can be used for promotional purposes or as a vehicle-logo, which can be easily recognized and remembered by users.
Aelodau'r Tîm: Fangbo Wu
Beibei Liu
Yipeng Ding
Xu Chen
Ge Song
Rong Zhang
Hao Fu