Pinna Olive Oils Ddeunydd gan Giovanni Murgia

Mae Pinna Olive Oils Ddeunydd gan Giovanni Murgia yn enillydd uchel ei barch o'r 2023 Gwobr Efydd A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Dylunio Pecynnu.

EfyddPecynnu· 2023

Pinna Olive Oils Ddeunydd

gan Giovanni Murgia

Cleient: Fratelli Pinna

Enillydd Gwobr Efydd A' Design Award yn y Categori Pecynnu

14,198

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #150744

Ymweld â'r Wefan Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Pinna Olive Oils Ddeunydd

Mae'r dyluniad ar gyfer y poteli olew olewydd hyn yn edrych yn fach iawn ac yn lân, a dim ond y cyferbyniad uchel rhwng gwyn y botel a lliwiau dethol yr elfennau ar y label sy'n ei nodweddu. Nod y prosiect yw creu dyluniad cyfoes, minimol ac apelgar i drosglwyddo gweledigaeth Fratelli Pinna, cydbwysedd rhwng gwerthoedd arloesi a phwysigrwydd cael eich gwreiddio i’r tir. Mae’r cyfuniad anwahanadwy hwn yn cael ei gyfleu trwy’r trosiad gweledol a ysbrydolwyd gan waith y dylunydd a’r artist Sardiniaidd Eugenio Tavolara.

Y Gydnabyddiaeth

Am y Gwobr Efydd A' Design Award

Mae Pinna Olive Oils Ddeunydd yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Pinna Olive Oils Ddeunydd fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Pinna Olive Oils Ddeunydd yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: The design has a minimal and clean appearance, being only characterized by the high contrast between the white of the bottle and the selected colors of the elements on the label.
Dimensiynau a Phecynnu: Label: 88,65 mm x 56,40 mm x 176,00 mm
The label belongs to the "sleeve" type, therefore its surface completely covers that of the "Moresca" type bottle, specific for bottling products such as oil and vinegar.
Moresca type bottle: 88,65 mm x 56,40 mm x 176,00 mm
It has a square shape and a glass-green color.
Tagiau: oil, label, Sardinia, Italy, Tavolara, craftsmanship, territory
Technoleg Cynhyrchu: The bottle and label are a whole. This effect is due to the choice of the sleeve technology, which offers a wide design flexibility and high-quality prints that brings bright colors and sharp details.
Her Dylunio: The most challenging aspect of the work was rejuvenating the image of Fratelli Pinna without betraying the company's core values, such as attachment to the family and the land. The challenge involved bringing the history of this agricultural company into new products by dressing it in a contemporary dress, suitable for the new visual codes of the market. The project had to combine the values of contemporaneity and minimalism with those of a concrete and strongly identity-driven design.
Ymchwil: The research of the works of the Sardinian designer Eugenio Tavolara was developed, particularly his approach to craftsmanship in relation to Sardinia identity. Several case studies from Tavolara's work were examined for their relevance to the values of the Fratelli Pinna brand. Illustrations were created depicting bucolic scenes of olive harvesting. The scenes, captured on the labels, are imagined as part of a single landscape, represented by a continuous line that extends from one label to the next. The bottles convey continuity and collectibility as a single set within the scene.
Ysbrydoliaeth: Family, territory, innovation. These virtues characterize the Fratelli Pinna brand, based in the village of Ittiri. The design communicates those values by taking as inspiration the work of the Sardinian designer Eugenio Tavolara. His philosophy and production has been considered revolutionary in Sardinia, as he introduced significant innovations in Sardinian handicrafts, creating an unique and distinctive style that influenced many other subsequent artists and artisans.
Hyd y Prosiect: The project started in Sassari in October 2022 and finished in Sassari in February 2023.
Llif Gweithrediad: The project aims to create a contemporary, minimal and appealing design to transmit the Fratelli Pinna's vision, a balance between the values of innovation with the importance of being rooted to the land. This inseparable combination is conveyed through the visual metaphor inspired by the work of the Sardinian designer Eugenio Tavolara.
Aelodau'r Tîm: Art direction: Giovanni Murgia
Graphic Design: Viola Orgiano
3D: Max Turrini
Cydnabyddiaeth Delweddau: Image #1: Redfish Adv - Illustration: Viola Orgiano - 3D Artist Max Turrini - 2023
Image #2: Redfish Adv - Illustration: Viola Orgiano - 3D Artist Max Turrini - 2023
Image #3: Redfish Adv - Illustration: Viola Orgiano - 3D Artist Max Turrini - 2023
Image #4: Redfish Adv - Illustration: Viola Orgiano - 3D Artist Max Turrini - 2023
Image #5: Redfish Adv - Illustration: Viola Orgiano - 3D Artist Max Turrini - 2023
Video credits: 3D Artist Max Turrini - 2023