Mae Dragonpass Hunaniaeth Brand gan Mtc Brand Consultancy yn enillydd uchel ei barch o'r 2023 Gwobr Arian A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Graffeg.

ArianGraffeg· 2023

Dragonpass Hunaniaeth Brand

gan Mtc Brand Consultancy

Cleient: DragonPassCompanyLimited

Enillydd Gwobr Arian A' Design Award yn y Categori Graffeg

50,704

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #150900

Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Dragonpass Hunaniaeth Brand

Hunaniaeth brand yw Dragonpass a ddyluniwyd ar gyfer darparwr buddion aelodaeth a gwasanaethau teithio. Mae'r symbol newydd yn cyfuno ôl hudlath â'r llythyren gyntaf D, gan ffurfio marc deinamig sy'n croesi sawl dimensiwn. Mae'r palet coch gwreiddiol wedi'i ehangu â phorffor a thonau pellach i roi cymeriad mwy ffasiynol i'r hunaniaeth. Mae graffigwaith ategol yn ychwanegu hyblygrwydd ar draws gwahanol ddefnyddiau. Mae'r system weledol symlach yn disodli arwyddlun sy'n heneiddio ac yn cefnogi delwedd brand fwy rhyngwladol.

Y Gydnabyddiaeth

Am y Gwobr Arian A' Design Award

Mae Dragonpass Hunaniaeth Brand yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i Dragonpass Hunaniaeth Brand fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Dragonpass Hunaniaeth Brand yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: As the world second largest and the No.1 Asia-Pacific membership benefit solutions service provider, DragonPass has encountered a new strategic transformation opportunity. However, its image has become traditional and aging over the past 17 years, requiring a brand image upgrade.This case uses global vision, diversity, vitality, and humanism as keywords. By redesigning the brand's symbols and extending graphics, activating the brand colors, it redefines and standardizes the DragonPass brand visual system.
Tagiau: VI reshape, travel, magician, color activation, interactivity
Technoleg Cynhyrchu: Based on the brand personality of Magician, the design team used the concept of magical wand trace and combined it with the initial letter "D" of DragonPass for the design. The new logo of DragonPass is dynamic, with magical wand trace crossing multiple dimensions, symbolizing that DragonPass will always bring surprises to it’s clients and users.In addition, the design team built upon the original red-dominated visual identity by adding elegant and fashionable colors like purple, making DragonPass even more attractive.
Her Dylunio: The challenge in this case is to inherit and reshape the brand's original visual image, which must comply with the development of visual trends without completely deviating from the original impression. To achieve this, the design team refined and innovated elements based on DragonPass's original visual assets, aligning with the corporate culture and catering to popular aesthetic concepts. At the same time, they added a sense of freshness and appeal to the brand's visual image.
Ymchwil: As a global intelligent travel service platform, DragonPass takes quality travel as the core, has built a member service system covering travel, health, living, entertainment and other lifestyle scenes. In the field of airport lounges providers, it has been ranked the first in Asia Pacific and the second in the world in the global service network.
Ysbrydoliaeth: The original brand identity of DragonPass was a dragon emblem, which is an element of Eastern culture. As a global enterprise originating from China, DragonPass should have greater cultural inclusivity, and its brand image needs a more internationalized revamp.The design team, through co-creation with the company's management team, refined a new inspiring mission for DragonPass: "Going For New Aspirations." They also used the Magician archetype from the brand personality model as the basis for the brand image design.
Hyd y Prosiect: The project began in Guangzhou in May 2022 and launched in Guangzhou in February 2023.
Llif Gweithrediad: The new VI reduces complexity and returns to a simple appeal, making it easier to be recognized and disseminated in all scenarios. It aligns with the global urban aesthetic trend, helping shape an international and upscale brand image while interpreting the concepts and visions of DragonPass.The auxiliary graphics have strong visual impact, adaptability, and flexibility, which enhance the overall visual effects. They also carry symbolic meanings such as "active", "enjoy", and "cheerful", serving as expressions of the brand's attitude and emotions.