Mae Odaya Home Pecynnu gan Elena Gamalova yn enillydd uchel ei barch o'r 2023 Gwobr Haearn A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Dylunio Pecynnu.

HaearnPecynnu· 2023

Odaya Home Pecynnu

gan Elena Gamalova

Cleient: ODAYA Home

Enillydd Gwobr Haearn A' Design Award yn y Categori Pecynnu

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Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #151176

Ymweld â'r Wefan Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Odaya Home Pecynnu

Roedd angen i becynnu cartref Odaya adlewyrchu crefftwaith y les pwyth dwylo a ddefnyddiwyd a gwerth symbolaidd yr addurniadau. Mae ffigwr paun, yr elfen graidd yng Nghasgliad Gofal a Chariad cyntaf Odaya Home, yn warcheidwad traddodiadol y cartref. Datblygodd y dyluniad pecynnu ddelwedd y paun yn we euraidd gain o blu, gan hel atgofion am wneud les ei hun. Mae stori'r brand yn cael ei hadrodd ar y tu mewn i gaead y blwch rhodd, tra bod papur sidan cain gyda slogan y brand "Rydych chi'n perthyn a dyma gartref, Odaya Home" yn darparu lapio tyner ar gyfer y ffabrig sateen cotwm mân y tu mewn.

Y Gydnabyddiaeth

Am y Gwobr Haearn A' Design Award

Mae Odaya Home Pecynnu yn enillydd Gwobr Haearn A' Design Award, cydnabyddiaeth fawreddog a roddir i ddyluniadau da sydd yn bodloni'r gofynion proffesiynol a diwydiannol a ddisgwylir gan greadigaethau wedi'u dylunio'n dda. Mae enillwyr Haearn yn dangos medrusrwydd mawr, arbenigedd uchel, dealltwriaeth arbenigol a gallu creadigol eu crewyr. Disgwylir i Odaya Home Pecynnu fod yn greadigaeth uchel ei bri, a edmygir ac a anwylir, sydd yn ymarferol ac yn arloesol. Mae'r dyluniad buddugol hwn o Wobr Haearn A' Design Award yn integreiddio arferion gorau'r diwydiant ac mae ganddo nodweddion technegol cymwys wedi'u cysylltu â gwybodaeth ymarferol a dawn. Parchir Odaya Home Pecynnu am ei drylwyredd ac fe'i dyluniwyd i ddarparu gwelliannau ansawdd bywyd sydd yn helpu i wneud y byd yn lle gwell.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: The objective was to create packaging that evokes centuries-old traditions in fine needlework and the strong symbolism of textile ornaments, used by generations of women in every home, town, and country. Elegant and graceful, handcrafted designs on lace and woven fabrics of exquisite quality have been the true luxury, a mark of status with a story to tell. Similar to the handcrafted textile product contained in it, the packaging needed to convey a sense of uniqueness and timelessness, craftsmanship through impeccable details.
Dimensiynau a Phecynnu: Box (large): Width 430 mm х Depth 100 mm x Height 380 mm with Lid: Height 50 mm
Box (small): Width 340 mm x 240 mm x 35 mm with Lid: Height 20 mm
Tagiau: artisanal bed linen, packaging, visual identity, luxury box, luxury packaging, craftsmanship
Technoleg Cynhyrchu: Paper boxes with gold foil stamped logo on the top.
Tissue paper with printed pattern on it.
Transparent sticker with gold foil monogram of the brand.
Ribbon printed with the logo in gold.
Her Dylunio: The challenge was to create packaging that evoke cultural and traditional heritage and at the same time modern life and unforgettable interiors, so the product could stand out and appeal to the target audience to bring it home.
By using the peacock, Odaya Home succeeded in conveying an imposing brand image as one of the leading artisanal bed linen companies.
Ymchwil: The design is based on a deep study of European heritage ornaments and craftsmanship techniques in the textile arts. The research included a review of printed archives in libraries, museums, journal reviews, and artists' homes. Recreating heritage symbols, breathing life into centuries-old techniques, and empowering local artisans were the main factors taken into consideration during the phase of research and design.
Ysbrydoliaeth: The packaging is part of a branding project for an artisanal bed linen company. In order to accentuate the beauty of the handcrafted product themselves, the box packaging was decided to be in white color.
The peacock, a bird admired for its beauty, is a heritage symbol of core family values. Recreated in gold foil, the peacock is given the aura of eternal beauty and value, a brand illustration and symbol, but also the inspiration behind Odaya’s iconic first textile collection, Care and Love.
Hyd y Prosiect: The project started in June 2022 and finished in March 2023, in Sofia, Bulgaria.
Llif Gweithrediad: The box could be reused to treasure memories, as letters, postcards, small collectibles objects, or as a
storage box.
Patentau: Copyrights belong to Elena Gamalova, 2023.
Cydnabyddiaeth Delweddau: Illustration and design: Elena Gamalova, 2023
Video Credits: ODAYA Home