Espresso Brandio Coffi gan Andromachi Kakava

Mae Espresso Brandio Coffi gan Andromachi Kakava yn enillydd uchel ei barch o'r 2024 Gwobr Haearn A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Dylunio Pecynnu.

HaearnPecynnu· 2024

Espresso Brandio Coffi

gan Andromachi Kakava

Cleient: ABC Design Communication

Enillydd Gwobr Haearn A' Design Award yn y Categori Pecynnu

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Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #152991

Ymweld â'r Wefan Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Espresso Brandio Coffi

Mae pecynnu coffi yn gofyn am ddyluniad arbennig oherwydd y gystadleuaeth fawr. Rhoddodd yr ymchwil a wnaed yn seiliedig ar godio lliw espresso, ddelwedd esthetig wahanol i Sottos Family ar y pecynnu. Felly, mae palet lliw y pecynnu yn diffinio'r cymysgeddau coffi, gan arwain ymwybyddiaeth y defnyddwyr i gyfuno lliw gyda'r blas a'r arogl cyfatebol. Datblygwyd yr astudiaeth yn drylwyr gan ystyried datblygiad deunyddiau rhanbarthol sy'n tynnu sylw at frand coffi espresso Sottos Family.

Y Gydnabyddiaeth

Am y Gwobr Haearn A' Design Award

Mae Espresso Brandio Coffi yn enillydd Gwobr Haearn A' Design Award, cydnabyddiaeth fawreddog a roddir i ddyluniadau da sydd yn bodloni'r gofynion proffesiynol a diwydiannol a ddisgwylir gan greadigaethau wedi'u dylunio'n dda. Mae enillwyr Haearn yn dangos medrusrwydd mawr, arbenigedd uchel, dealltwriaeth arbenigol a gallu creadigol eu crewyr. Disgwylir i Espresso Brandio Coffi fod yn greadigaeth uchel ei bri, a edmygir ac a anwylir, sydd yn ymarferol ac yn arloesol. Mae'r dyluniad buddugol hwn o Wobr Haearn A' Design Award yn integreiddio arferion gorau'r diwydiant ac mae ganddo nodweddion technegol cymwys wedi'u cysylltu â gwybodaeth ymarferol a dawn. Parchir Espresso Brandio Coffi am ei drylwyredd ac fe'i dyluniwyd i ddarparu gwelliannau ansawdd bywyd sydd yn helpu i wneud y byd yn lle gwell.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: The Sottos family, based in Germany and having more than fifty years of experience in the production and packaging of coffee products, expanded its range with its most recent series of products designed exclusively for professional use: Espresso Linea Blue, Espresso Linea Rossa & Espresso Linea Aroma. Seeking uniqueness and visual creative ways of approach, coffee itself revealed the image of its aesthetic transformation.
Dimensiynau a Phecynnu: Metallic Pouch: Width 155mm x Height 325mm
Tagiau: espresso, sottos, coffee,
Technoleg Cynhyrchu: The symbol became the central pattern and characteristic feature of the packaging. The colors of the packaging, red, blue and orange, along with the dominant black color, make the packaging stand out and claim a prominent place in the display cases of coffee houses, breaking thusly the stereotype that wholesale products must remain invisible to the consumer.
Her Dylunio: Strategically, among the multitude of coffee packaging available on the market, the creative line that would differentiate the product had to be found.
Ymchwil: Coffee packaging requires special design due to the great competition. The research carried out based on the color coding of espresso, gave SOTTOS FAMILY an aesthetically different image on the packaging. Thus, the color palette of the packaging defines the coffee blends, leading the consumer's consciousness to combine color with the corresponding taste and aroma. The study was developed in depth taking into account the development of regional materials that highlight the SOTTOS FAMILY espresso coffee brand. In this way, the visual design with the pattern and the marking, was adopted in packaging and promotional material, making the brand quickly recognizable among competing coffee products.
Ysbrydoliaeth: The logo of the series was inspired by the blend of coffee and its delightful aroma. The artistic approach was based on the linear top view of an espresso cup and the aroma that spreads in the space, stimulating coffee cravings. The pattern was given repetition in such a way that it can be a useful visual and in any other application needed so that it is recognizable for the entire series of coffees, but also for the actions that will follow in the promotion of the product.
Hyd y Prosiect: The project started in November 2019 in Athens and finished in December 2022 in Athens
Llif Gweithrediad: An important aspect of the packaging design strategy was its aesthetics to be able to win over the public and at the same time win over the branded demand in catering areas. Sottos Family now gains a strategic high position, both qualitatively and aesthetically, in the packaging and retailing of coffee.
Aelodau'r Tîm: Costas Lakis
Andromachi Kakava