Travel Buddy Gêm Borwr gan Stefan Maier-Wimmer

Mae Travel Buddy Gêm Borwr gan Stefan Maier-Wimmer yn enillydd uchel ei barch o'r 2024 Gwobr Haearn A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Hysbysebu.

HaearnHysbysebu· 2024

Travel Buddy Gêm Borwr

gan Stefan Maier-Wimmer

Cleient: Holidayextras.de

Enillydd Gwobr Haearn A' Design Award yn y Categori Hysbysebu

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Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #153173

Ymweld â'r Wefan Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Travel Buddy Gêm Borwr

Mae Travel Buddy yn antur ryngweithiol sy'n arddangos cynhyrchion Holiday Extras mewn modd chwareus. Mae'r byd gêm paralacs yn creu profiad teithio rhithwir wrth i chwaraewyr lywio. Yn rôl cydymaith teithio, mae chwaraewyr yn arwain cwpl wrth gynllunio gwyliau, gan gynnig awgrymiadau ar gyfer taith lwyddiannus. Mae'r cyngor yn arwain at brawf math o deithiwr doniol, sy'n datgelu ymddygiad gwyliau rhywun. Ochr yn ochr ag archwilio'r ystod o gynhyrchion, mae chwaraewyr yn ennill mewnwelediad i'w hoffterau teithio eu hunain.

Y Gydnabyddiaeth

Am y Gwobr Haearn A' Design Award

Mae Travel Buddy Gêm Borwr yn enillydd Gwobr Haearn A' Design Award, cydnabyddiaeth fawreddog a roddir i ddyluniadau da sydd yn bodloni'r gofynion proffesiynol a diwydiannol a ddisgwylir gan greadigaethau wedi'u dylunio'n dda. Mae enillwyr Haearn yn dangos medrusrwydd mawr, arbenigedd uchel, dealltwriaeth arbenigol a gallu creadigol eu crewyr. Disgwylir i Travel Buddy Gêm Borwr fod yn greadigaeth uchel ei bri, a edmygir ac a anwylir, sydd yn ymarferol ac yn arloesol. Mae'r dyluniad buddugol hwn o Wobr Haearn A' Design Award yn integreiddio arferion gorau'r diwydiant ac mae ganddo nodweddion technegol cymwys wedi'u cysylltu â gwybodaeth ymarferol a dawn. Parchir Travel Buddy Gêm Borwr am ei drylwyredd ac fe'i dyluniwyd i ddarparu gwelliannau ansawdd bywyd sydd yn helpu i wneud y byd yn lle gwell.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: In the interactive browser game, graphic elements move parallactically as you navigate, creating a virtual travel experience. The player advises a couple on planning their vacation and gives tips for a successful trip. The advice provides the results for a humorous travel type test that reveals the player's own vacation personality. Meanwhile, the player also internalizes the wide range of products.
Dimensiynau a Phecynnu: As a browser game, there is a responsive design for laptops, smartphones, tablets, and other devices.
Tagiau: Content Strategy, Web Design, Digital Platforms, UX Design, Programming, Content Creation, B2C Communication, Moving Pictures & Movies, Gamification
Technoleg Cynhyrchu: In addition to concept and text, creative work also includes storytelling through parallax user experience. As the player navigates, they influence the movement of numerous graphic elements, creating an exciting and interactive journey. The changing positions of the objects were individually programmed for each affected element, resulting in a smooth parallax effect for the browser game.
Her Dylunio: The creative challenge consisted of introducing the target audience to the company's wide range of products in a playful manner and internalizing their benefits through concrete examples. To determine how parallax navigation creates an impressive user experience, other games and media were analyzed.
Ysbrydoliaeth: Bloom developed the browser game "Travel Buddy" to introduce new Holiday Extras products. Gamification is used to address the player's personal level, and the multi-layered game mechanics enable users to learn more about themselves and their personal travel behavior.
Hyd y Prosiect: The project started with the concept for a game mechanic, which was then wrapped in a story. Subsequently, designs for the look and feel were developed and the journey elements were illustrated. After the artwork, the programming of the game with its parallax effects and the result matrix of the travel type test began. The landing page went live in early 2023.
Llif Gweithrediad: The virtual journey is controlled by the player by scrolling or swiping on the screen. During the game, a total of seven questions about their travel behavior appear, which the player must answer. At the end of the game, the player receives the result of their travel type test and a shopping voucher as a reward.
Aelodau'r Tîm: Creative Director: Stefan Maier-Wimmer
Art Director: Sebastian Hudl
Graphics: Ole Bornitz
Text: Jakob Wassenaar
Account Manager: Carina Härlein
Programming: Patrick Fürst
Programming: Gerald Gömmel