Moutai 1935 Pecynnu Gwirodydd gan Chengdu Wanjiazu Technology Co., Ltd

Mae Moutai 1935 Pecynnu Gwirodydd gan Chengdu Wanjiazu Technology Co., Ltd yn enillydd uchel ei barch o'r 2024 Gwobr Aur A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Dylunio Pecynnu.

AurPecynnu· 2024

Moutai 1935 Pecynnu Gwirodydd

gan Chengdu Wanjiazu Technology Co., Ltd

Cleient: Kweichow Moutai-Flavor Series Spirits Marketing Co., Ltd.

Enillydd Gwobr Aur A' Design Award yn y Categori Pecynnu

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Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #153916

Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Moutai 1935 Pecynnu Gwirodydd

Pecynnu ar gyfer gwirod distyll Tsieineaidd o dalaith Guizhou yw Moutai 1935. Mae'r botel wydr yn cynnwys patrymau cerfwedd ar gefndir coch, yn dangos golygfeydd euraidd o werthwyr halen a masnach gwirodydd yn nhref Moutai. Ysbrydolwyd y patrymau gan baentiadau genre traddodiadol Tsieineaidd. Mae tri chylch o donnau euraidd wedi'u boglynnu ar ysgwydd y botel. Gorffennir arwyneb y cerfwedd â chwistrell wydredd, sy'n gwella'r gafael a'r teimlad wrth gyffwrdd. Mae'r cap aloi sinc yn defnyddio strwythur danheddog toredig fel mesur gwrth-ffugio. Gwneir y blwch anrheg o fwrdd sglodion ailgylchadwy a bioddiraddadwy.

Y Gydnabyddiaeth

Am y Gwobr Aur A' Design Award

Mae Moutai 1935 Pecynnu Gwirodydd yn enillydd Gwobr Aur A' Design Award, cydnabyddiaeth aruthrol o fawreddog a roddir i ddyluniadau o'r radd flaenaf, rhyfeddol a rhagorol. Mae enillwyr Aur yn greadigaethau hynod arloesol, gweledigaethol a disglair o ysblennydd sydd yn adlewyrchu athrylith, doethineb a medrusrwydd eu dylunwyr. Disgwylir i Moutai 1935 Pecynnu Gwirodydd fod yn ddyfais hynod glodfawr, arloesol a chofadwy sydd yn cyflwyno gwerth digynsail. Mae'r dyluniad buddugol hwn o Wobr Aur A' Design Award yn brosiect ysblennydd a pharchus sydd yn elwa yn fawr ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Moutai 1935 Pecynnu Gwirodydd yn creu teimladau dwys o ddyhead, yn cynhyrfu angerdd, yn annog creadigrwydd ac yn ein cyfareddu.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: Moutai 1935, a classic Chinese distilled spirit from Guizhou province, showcases its cultural essence through the packaging design that embraces the concept of inheriting the essence and bearing in mind the classic. On the bottle, the relief patterns stand out against a backdrop of Chinese red, unfolding a golden scroll of ancient salt sellers buying and savoring liquor in Moutai town. The bottle shoulder is embossed with circular ripples that symbolize time, regional identity, and labour.
Dimensiynau a Phecynnu: product dimensions,230 mm x 85 mm x 85 mm
Tagiau: Moutai, Chinese distilled spirits, Chinese paintings, Relief patterns, Packaging
Technoleg Cynhyrchu: The gift box of Moutai 1935 is made from environmentally friendly, recyclable and biodegradable chipboard.
The bottle is crafted from the type of glass commonly used for Chinese distilled spirits. And the patterns on the bottle have been enhanced with a glaze spray to heighten the overall visual appeal.
The zinc alloy cap features an innovative broken dentiform structure as an anti counterfeit measure.
Her Dylunio: The key challenge lay in injecting novelty into the colour scheme of Chinese red and gold, which is commonly seen in the packaging designs for Chinese distilled spirits, and ultimately creating a classic and distinguished image for Moutai 1935. To this end, the bottle uses a muted shade of red as the background hue, exuding a profound vibe. And the inclusion of Chinese genre paintings seamlessly melds the Chinese distilled spirit with stories, imbuing Moutai 1935 with a vibrant cultural essence.
Ymchwil: After thorough market research, the design team discovered that packaging designs for Chinese distilled spirits often look very similar and lack originality. Few highlight the history and quality of Chinese distilled spirits, and the cultural heritage of the product itself. Recognizing this gap, the design for Moutai 1935 delves into its historical context and regional traits, and further conveys them via traditional Chinese painting art to offer consumers a glimpse into Chinese liquor culture.
Ysbrydoliaeth: The bottle features the illustrations inspired by traditional Chinese genre paintings, vividly portraying the salt transport of Guizhou and liquor commerce scenes. These visuals highlight the historical significance of Moutai. The three circles of golden ripples on the bottle shoulder mirror the annual rings which represent the passage of time, the Chishui River as the water source of Moutai, and the terraced fields emblematic of the diligence and artisan spirit of Guizhou people.
Hyd y Prosiect: The design and development of this project started in Chengdu, in November, 2020. It was introduced to the market in Guizhou, in January, 2022.
Llif Gweithrediad: The text and patterns on the bottle both feature a relief design and are enhanced with a glaze spray. This not only increases friction to prevent slipping when held, but also provides a pleasant touch and aesthetic allure.
Aelodau'r Tîm: Chengdu Wanjiazu Technology Co., Ltd
Chengdu Sanhui Longhe Advertising Design Co., Ltd
Jing 'an Jia(General Manager& Design Director)
Yi Huang(Designer)