Mae Tang Da Li Hunaniaeth Brand gan Sxdesign yn enillydd uchel ei barch o'r 2024 Gwobr Efydd A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Graffeg.

EfyddGraffeg· 2024

Tang Da Li Hunaniaeth Brand

gan Sxdesign

Cleient: Tang Da Li

Enillydd Gwobr Efydd A' Design Award yn y Categori Graffeg

18,010

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #155667

Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Tang Da Li Hunaniaeth Brand

Mae Tang Da Li yn rhaglen hunaniaeth brand sy'n cyfuno elfennau graffig clasurol a modern. Mae'r dyluniad yn adlewyrchu amrywiaeth a bydolwg agored Dynasti Tang. Mae enw'r brand yn chwarae ar sain debyg 'Tang', sy'n cyfeirio at y ddynasti a hefyd at siwgr, gan roi tôn ddoniol i'r enw. Cyfunir ffigurau murlun Dynasti Tang a fframiau traddodiadol â chynllun cyfoes. Cyflawnir yr argraffu gan ddefnyddio dulliau o safon uchel ar sylfeini y gellir eu hailgylchu. Cymhwysir yr hunaniaeth ar bosteri ac ar becynnu mewn meintiau mawr a bach.

Y Gydnabyddiaeth

Am y Gwobr Efydd A' Design Award

Mae Tang Da Li Hunaniaeth Brand yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Tang Da Li Hunaniaeth Brand fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Tang Da Li Hunaniaeth Brand yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: This design merges classical and modern, resonating with the Tang Dynasty's diversity and openness, making the brand stand out. It plays on the pun between "Tang" and "sugar", presenting a humorous brand name. Visually, it adopts modern format, incorporating Tang Dynasty murals and traditional frameworks for a vibrant brand impression. Through the synergy of brand name and visuals, this conveys the brand essence and product type, boosts brand recognition, lays a foundation for future marketing.
Dimensiynau a Phecynnu: Large Package: 150mm X 150mm X 50mm
Small Package: 150mm X 50mm X 50mm
Others can be printed or displayed in various size.
Tagiau: Brand Identity, Chinese, Tradition, Tang Dynasty, Poster, Packaging
Technoleg Cynhyrchu: TangDaLi leverages advanced graphic design techniques, juxtaposing Tang Dynasty line-drawing characters with contemporary imagery. Production utilizes sustainable materials, ensuring each physical embodiment of the brand is eco-friendly. The precise execution involves high-quality print technology on recyclable substrates, reflecting the brand’s commitment to environmental responsibility.
Her Dylunio: The challenge lay in authentically integrating the Tang Dynasty's cultural elements with a modern brand identity without compromising on either. Striking a balance between historical significance and contemporary appeal required extensive research into traditional Chinese art forms, consumer behavior studies, and iterating designs to meet modern ecological and production standards.
Ymchwil: The research combined historical analysis with modern design trends to create a bridge between past and present. Using surveys and market analysis tools, we identified a gap in brand storytelling that could be filled with rich cultural heritage. Participants included design experts and target consumers. Insights showed a preference for brand experiences that fuse tradition with innovation, significantly impacting the market positioning and societal perception of Chinese cultural brands.
Ysbrydoliaeth: Inspired by the cultural richness of the Tang Dynasty, TangDaLi embodies the era’s diversity and openness. The project stemmed from the desire to marry historical resonance with modern vitality. It draws from traditional Chinese motifs, colors, and the poetic pun of “Tang”- sugar and dynasty, bridges modern design, to tell brand story and elicit brand associations, to portray the brand's culture of blending ancient with new and its energetic nature.
Hyd y Prosiect: The project started in April 2023 in Beijing and finished in October 2023 in Beijing.
Llif Gweithrediad: The design employs the iconic illustrations and typical visual elements, ensuring it's easily recognizable. At the same time, the recombination of traditional and modern introduces a fresh and stimulating aspect, making it memorable. These elements also lay the groundwork for evolving brand stories in future marketing campaigns. These, combined with the brand's name and its pun, pique consumers' curiosity, leading them to experience the Brand's value bridging tradition and modernity.
Patentau: Copyrights belong to sxdesign
Aelodau'r Tîm: Illustrations: Luo Ling
Design and Creative: Chen Xu
Wu Fang Bo
Huang Hao
Dr. Zhang Rong
Project: Hao Qian
Lin Hongnan
Liu Beibei
Tian Jianing
Zhou Qian
Ding Yipeng
Li Shulong
Yuan Zhihan
Zhang Mingjie
Cydnabyddiaeth Delweddau: Illustrations: Luo Ling
Photos and designs: sxdesign