Mae Sinten Pecynnu Coffi gan Louis Yiu yn enillydd uchel ei barch o'r 2024 Gwobr Haearn A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Dylunio Pecynnu.

HaearnPecynnu· 2024

Sinten Pecynnu Coffi

gan Louis Yiu

Cleient: SINTEN Coffee Roastery

Enillydd Gwobr Haearn A' Design Award yn y Categori Pecynnu

16,481

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #158597

Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Sinten Pecynnu Coffi

Her y prosiect dylunio pecynnu hwn oedd meddwl am sut i gyflwyno ar y pecyn y canlyniad y mae Sinten Coffee Roastery yn falch o'i ddarparu i gwsmeriaid gyda'r blas ffresaf, arogl y ffa coffi wedi'u rhostio. Felly er mwyn integreiddio'r neges brand yn ddi-dor i'r hunaniaeth weledol, daeth y dylunydd o hyd i ysbrydoliaeth o ddeddfau natur trwy ddadansoddiad a datgymalu. Mae'r cyfrannau perffaith sy'n manteisio'n llawn ar goffi premiwm yn cael eu cyflwyno â llinellau, gan ei wneud yn fwy deniadol yn weledol.

Y Gydnabyddiaeth

Am y Gwobr Haearn A' Design Award

Mae Sinten Pecynnu Coffi yn enillydd Gwobr Haearn A' Design Award, cydnabyddiaeth fawreddog a roddir i ddyluniadau da sydd yn bodloni'r gofynion proffesiynol a diwydiannol a ddisgwylir gan greadigaethau wedi'u dylunio'n dda. Mae enillwyr Haearn yn dangos medrusrwydd mawr, arbenigedd uchel, dealltwriaeth arbenigol a gallu creadigol eu crewyr. Disgwylir i Sinten Pecynnu Coffi fod yn greadigaeth uchel ei bri, a edmygir ac a anwylir, sydd yn ymarferol ac yn arloesol. Mae'r dyluniad buddugol hwn o Wobr Haearn A' Design Award yn integreiddio arferion gorau'r diwydiant ac mae ganddo nodweddion technegol cymwys wedi'u cysylltu â gwybodaeth ymarferol a dawn. Parchir Sinten Pecynnu Coffi am ei drylwyredd ac fe'i dyluniwyd i ddarparu gwelliannau ansawdd bywyd sydd yn helpu i wneud y byd yn lle gwell.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: Sinten Coffee brand is originated in Kaohsiung City, Taiwan. This project is aimed at bringing out the brand’s passionate in bean roastery. Along this direction, a strong colour scheme and minimal layout style are both crucial elements to create uniqueness and reinforce the brand differentiation in the local market.
Dimensiynau a Phecynnu: Width 105mm × length 105mm × height 130mm
Width 90mm × height 165mm
Width 125mm × height 200mm
Width 135mm × height 265mm
Tagiau: Coffee, Drip Coffee, Coffee Beans Packaging, Minimalism, Illustration, Line Graphic, Sinten
Technoleg Cynhyrchu: One color printing. Material: Moisture-proof zipper bag and paper
Her Dylunio: The key creative challenge is to catch consumers’ first attention on the package design from an overwhelming coffee brands. The overall design is based on a minimalism creative approach by applying a clean graphical pattern with an eye-catching orange colour tone which is not often used for a coffee brand.
Ymchwil: The new packaging design is to create an unique personality in the market and make the brand looks different from others. Apart from the coffee bean quality, it is also very important for consumers to project a quality of life and an attitude of lifestyle.
Ysbrydoliaeth: The key image is inspired by the essence of a golden proportion of brewing the best and freshest flavour of coffee that shared by the brand owner.
In the packaging design, the visual embodies such a golden proportion (i.e. 60% green bean quality, 30% roasting technique and 10% brewing craft) in a rhythmic graphic illustration. Each main visual is being shown in different coffee or brewing tools which closely associate with the product itself.
Hyd y Prosiect: The project duration is 2 months and is designed in Taipei.
Llif Gweithrediad: In terms of colour usage, a vibrant orange colour is selected because of its vitality and the warm vibe/sunny weather that brought by the Kaohsiung city.
As for the overall execution, different coffee devices (e.g. a coffee cup are used on the Drip Coffee packaging) are featured in the key visuals and they are all presented with the graphical pattern with stripes in order to maintain the image consistency in the whole series.
Patentau: Copyrights belongs to Sinten Coffee Roastery
Aelodau'r Tîm: Creative Director: Louis Yiu, Motion Graphic Designer: Jason Liu, illustrator: Louis Yiu
Cydnabyddiaeth Delweddau: A.S.M.D. Creations