Eastroc Amla Juice Swyddogaeth Sylfaenol: Deunydd Pacio Diod gan Guangzhou ID Advertising Co.,Ltd

Mae Eastroc Amla Juice Swyddogaeth Sylfaenol: Deunydd Pacio Diod gan Guangzhou ID Advertising Co.,Ltd yn enillydd uchel ei barch o'r 2024 Gwobr Haearn A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Dylunio Pecynnu.

HaearnPecynnu· 2024

Eastroc Amla Juice Swyddogaeth Sylfaenol: Deunydd Pacio Diod

gan Guangzhou ID Advertising Co.,Ltd

Cleient: Guangzhou ID Advertising Co.,Ltd

Enillydd Gwobr Haearn A' Design Award yn y Categori Pecynnu

14,081

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #159061

Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Eastroc Amla Juice Swyddogaeth Sylfaenol: Deunydd Pacio Diod

Testun Llyfr: Mae Sudd Amla Eastroc yn ddyluniad deunydd pacio ar gyfer diod sudd ffrwythau. Fe'i goruchafir gan don wyrdd meddal sy'n adlewyrchu lliw naturiol y ffrwyth amla ac sy'n awgrymu manteision glanhau'r daflod a threulio'r diod. Trefnir tri dot mewn patrwm les di-dor ar wddf y botel ac ar y bocs carbord i ymestyn y presenoldeb gweledol ar y silff. Gosodir delweddau helaethedig o ffrwythau amla mewn trefn staer ar draws y label i ddenu sylw ac i ddangos y cynnwys sudd uchel. Llenwir y sudd i botel PET silindrog gyda label llawn wedi'i argraffu ag inc ecogyfeillgar.

Y Gydnabyddiaeth

Am y Gwobr Haearn A' Design Award

Mae Eastroc Amla Juice Swyddogaeth Sylfaenol: Deunydd Pacio Diod yn enillydd Gwobr Haearn A' Design Award, cydnabyddiaeth fawreddog a roddir i ddyluniadau da sydd yn bodloni'r gofynion proffesiynol a diwydiannol a ddisgwylir gan greadigaethau wedi'u dylunio'n dda. Mae enillwyr Haearn yn dangos medrusrwydd mawr, arbenigedd uchel, dealltwriaeth arbenigol a gallu creadigol eu crewyr. Disgwylir i Eastroc Amla Juice Swyddogaeth Sylfaenol: Deunydd Pacio Diod fod yn greadigaeth uchel ei bri, a edmygir ac a anwylir, sydd yn ymarferol ac yn arloesol. Mae'r dyluniad buddugol hwn o Wobr Haearn A' Design Award yn integreiddio arferion gorau'r diwydiant ac mae ganddo nodweddion technegol cymwys wedi'u cysylltu â gwybodaeth ymarferol a dawn. Parchir Eastroc Amla Juice Swyddogaeth Sylfaenol: Deunydd Pacio Diod am ei drylwyredd ac fe'i dyluniwyd i ddarparu gwelliannau ansawdd bywyd sydd yn helpu i wneud y byd yn lle gwell.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: This project relates to the packaging design of an Amla juice. Amla is known for its benefits of cleansing palate and promoting digestion. The package is visually dominated by Morandi green. The fusion of the natural fruit green of Amla is perceived fresh and comfortable, creates a visual implication of "no burden on stomach after having a big meal". The use of three dots arranged continuously forms a super lace, which is applied on the bottleneck and carton to extend the shelf space visually. The continuous Amla image symbols are staggered to draw attention and highlight the high juice content of Amla Juice.
Dimensiynau a Phecynnu: Large bottle size: L 230mm x W 70mm x H 70mm
Small bottle size: L 55mm x W 55mm x H 170mm
Tagiau: Package, Drinks, Visuals, Amla Juice, Palate cleansing, Super Strong
Technoleg Cynhyrchu: The drink is packaged in a simple cylindrical PET bottle with a fully covered label design. The label paper is printed with eco-friendly ink to prioritize environmental protection. The use of flexographic printing ensures that the label pattern is presented clearly and vividly, creating a soft and comfortable color effect. Additionally, the package design features a large area of matte oil and partial varnish finish to enhance the overall intimacy of the product.
Her Dylunio: Choosing the main color tone of the packaging is a critical and challenging task, as it directly influences the initial impression and overall ambiance conveyed by the product. The natural fruity green color of Amla perfectly exhibits the benefits of this beverage in cleansing the palate and promoting digestion. That’s why the designer had to ensure that the chosen color would not intervene or overshadow the natural green hue of Amla and took appropriate design techniques to highlight this color effectively when deciding on the color scheme.
Ymchwil: Distinctive visual elements play a crucial role in readily identifying brand and leaving a deep impression. In this particular design, the designer used enlarged, staggered combination pictures of three Amla fruits as a visual hammer for identification purpose. This was transformed into a decorative pattern of three dots with lace extending to the bottle top area, in order to deepen the consumer's memory of the product.
Ysbrydoliaeth: The packaging design is a crucial part of the design clearly informing consumers of the fact that the product contains real and high content of Amla Juice. The design team has proposed loading 20, 26, and 88 fruits that match different volumes in order to quantify the number of Amla fruits used. This way enhances consumers' awareness of the high content of Amla Juice and creates a strong motive for purchase.
Hyd y Prosiect: The packaging design project kicked off in Guangzhou in December 2022 and successfully wrapped up in March 2023 after three months of working on it. Subsequently, it was officially released to the public in June 2023 in Guangzhou.
Llif Gweithrediad: The fresh visual effect of the packaging enhances the communication of the product benefits to the consumer, offering a full set of comprehensive visual feelings. When it comes to interactive experience, user can either unscrew the cap and consume the product directly or pour it into a glass. In order to preserve the flavor and benefits of the product for future drinking, it is essential for the user to securely screw the cap after each use.
Aelodau'r Tîm: Yilin Lu, Zijun Liu,Jianchao Chen