Yihe Dim Sum Dyluniad Pecynnu gan Ye Zhang

Mae Yihe Dim Sum Dyluniad Pecynnu gan Ye Zhang yn enillydd uchel ei barch o'r 2024 Gwobr Efydd A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Dylunio Pecynnu.

EfyddPecynnu· 2024

Yihe Dim Sum Dyluniad Pecynnu

gan Ye Zhang

Cleient: Beijing Jiaotong University

Enillydd Gwobr Efydd A' Design Award yn y Categori Pecynnu

16,431

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #159111

Ymweld â'r Wefan Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Yihe Dim Sum Dyluniad Pecynnu

Mae Yihe Dim Sum yn ddyluniad pecynnu ar gyfer brand teisennau ar arddull Beijing a werthir yn y Palas Haf. Mae'r blwch allanol yn mesur 230 wrth 230 wrth 60 milimetr ac yn dal pedwar blwch llai o 110 wrth 110 wrth 45 milimetr. Darlunnir pedwar safle enwog o'r Palas Haf i gynrychioli'r pedwar blas teisen. Mae'r darluniau'n cyfuno pensaernïaeth Tsieineaidd draddodiadol ag arddull celf bop ac elfennau collage a gymerwyd o baentiadau traddodiadol. Mae'r blwch yn defnyddio argraffu UV, haen ganol o bapur, testun ochr efydd a chwiliadau ymyl marw ar gyfer gwydnwch.

Y Gydnabyddiaeth

Am y Gwobr Efydd A' Design Award

Mae Yihe Dim Sum Dyluniad Pecynnu yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Yihe Dim Sum Dyluniad Pecynnu fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Yihe Dim Sum Dyluniad Pecynnu yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: To showcase the essence of the Summer Palace, four of its most iconic sites have been selected to represent the four flavors of the packaging. The illustrations seamlessly blend traditional Chinese architecture with a pop art style, incorporating elements from traditional paintings in collage form. This approach creates a visually impactful impression, setting a new paradigm and trend in traditional Chinese pastry packaging that resonates aesthetically with the younger generation.
Dimensiynau a Phecynnu: Outer packaging: 230mm× 230mm× 60mm
Inner packaging: 110mm× 110mm× 45mm
Tagiau: The Summer Palace, pop style, new Chinese style, oriental aesthetics, traditional renewal, packaging design, brand design.
Technoleg Cynhyrchu: The outer packaging box of "The Summer Palace Pastry " adopts UV technology and contains four small boxes. The box uses a special paper interlayer and a sulfuric acid paper compartment, the side text adopts the bronzing printing process, and the edge adopts the die-cutting process to ensure the hardness, durability and aesthetics of the box.
Her Dylunio: The biggest challenge in the creative process is how to combine traditional architecture with pastry packaging in a modern style, how to increase the connection between traditional court pastries and young consumers, and at the same time enhance their attention and love for Traditional Chinese architectural culture.
Ymchwil: Type: Packaging design
Goal: To design a pastry gift box with the traditional cultural characteristics and modern design style of the Summer Palace
Methods: Fieldwork, questionnaire survey, brand research, hand-drawing, design software Ps, Ai were used to create.
Result: The famous buildings of the Summer Palace and the elements in Chinese paintings were combined to create illustrations with national tide style and pop style, which were used as the main visual of pastry packaging, presenting a design with new Chinese and oriental aesthetics.
Results/Impact: At present, this series of products have been listed in the Summer Palace Scenic Area in Beijing, which has received extensive social attention and good social evaluation, injected new cultural innovation vitality into the Summer Palace Scenic Area, and provided new ideas, new paradigms and new trends for traditional Chinese pastry packaging.
Ysbrydoliaeth: The Summer Palace has embraced the recent cultural trend of creative cuisine by introducing its Beijing-style pastry brand - YIHE DIM SUM. The brand aims to elevate the products' value and promote them through thoughtful design.
Anticipating 20 million visitors in 2024, the Summer Palace envisions YIHE DIM SUM as a medium through which consumers can not only savor the elegance of the palace pastries but also visually and spiritually connect with the rich cultural heritage they represent.
Hyd y Prosiect: The project started in Beijing in March 2023, completed in Beijing in December 2023, and was listed in the Summer Palace Scenic Area in Beijing in January 2024.
Llif Gweithrediad: The product is sold simultaneously in the Summer Palace's offline gift shop and official website, and visitors can also buy it in the park when they visit the Summer Palace, and can be used as a souvenir for their own consumption and gifts for relatives and friends.
Patentau: This work is all original images not copyrighted.
Aelodau'r Tîm: Design Director:YeZhang
Art Director:YangMao
Art Director:XingxingLi
Lead Designer:XiaoyiWang
Designer:XiaoyuanQin
Designer:YuzhengLei
Designer:YeLin
Designer:LeSun
Designer:XiaoYuZhou
Cydnabyddiaeth Delweddau: This work is all original images not copyrighted.