B For Good Leaders Hunaniaeth Weledol gan Misteli Creative Agency

Mae B For Good Leaders Hunaniaeth Weledol gan Misteli Creative Agency yn enillydd uchel ei barch o'r 2024 Gwobr Efydd A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Graffeg.

EfyddGraffeg· 2024

B For Good Leaders Hunaniaeth Weledol

gan Misteli Creative Agency

Cleient: Misteli Creative Agency

Enillydd Gwobr Efydd A' Design Award yn y Categori Graffeg

16,499

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #159250

Ymweld â'r Wefan Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am B For Good Leaders Hunaniaeth Weledol

Mae B For Good Leaders yn hunaniaeth weledol ar gyfer rhwydwaith byd-eang o arweinwyr busnes. Oren, lliw o gynhesrwydd a hapusrwydd, yw'r prif liw. Cyfunir yr oren ag amrywiaeth o liwiau cynnes a phatrymau sy'n adlewyrchu amrywiaeth y bobl a'r gweithgareddau o fewn y rhwydwaith. Mae llygad canolog yn cynrychioli gweledigaeth y rhwydwaith a'i ffordd o weld y byd. Cymhwysir yr hunaniaeth i wefan, cylchlythyrau a chyfryngau cymdeithasol, ac i neuaddau cynadledda a adeiladwyd o ffabrigau y gellir eu hailgylchu, cardbord bioddiraddadwy a phapur wedi'i ailgylchu.

Y Gydnabyddiaeth

Am y Gwobr Efydd A' Design Award

Mae B For Good Leaders Hunaniaeth Weledol yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i B For Good Leaders Hunaniaeth Weledol fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae B For Good Leaders Hunaniaeth Weledol yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: This movement is about prosperity, well-being, and the power of collective action. The chosen orange colour, a colour of warmth and happiness, matches this vision. This is complimented with an array of warm colours and joined by patterns which reflect the diversity of people and activities breathing life into this network. The result is a warm, inviting, diverse, and action-driven identity that matches the soul of the B for Good Network. The eye demonstrates the vision, and the unique way of seeing the world.
Dimensiynau a Phecynnu: The end-product was a collection of online and in-person communication. We created a website, newsletters, and socials. The event was also brought to life in the event halls using recyclable fabrics, easily biodegradable cardboard, and recycled paper, minimizing the environmental impact.
Tagiau: Brand, network, B for Good, visual identity, summit, events, regenerative economy, b economy, business as a force for good
Technoleg Cynhyrchu: The vision of the B for Good Leaders Network formed the foundation of the visual identity. The process began with delving into the essence of the network using the Misteli Identity Model- describing the people, the tone of voice, the DNA. For the summits in 2022 in Rome and 2023 in Amsterdam the identity was translated into communication tools such as a website, newsletters and all communication in Rome. It was also brought to life in the event halls using recyclable fabrics, easily biodegradable cardboard, and recycled paper, minimizing the environmental impact.
Her Dylunio: This network presents a plethora of stakeholders, thought-leaders, and involved parties each with their own wishes and priorities. The visual identity needed to meet all these wishes and requirements, and unite a group of people under one brand.
Ymchwil: Misteli creative agency began by establishing the core identity of the B for Good Leaders network. This core identity - the DNA, tone of voice, and key benefits - forms the basis for the brand, visual identity, and strategy. A crucial part of this research is looking into the target audiences for the network and summit. The brand identity has the main functions of communicating the organisation, and attracting the key target audiences.
Ysbrydoliaeth: The B for Good Leaders Network is a vision of thousands of CEOs and world leaders joining to use business as a force for good. This is about knowledge sharing, connections, and making a collective difference to drive the B Economy forward. This strong mission needed a strong visual identity to match. Misteli creative agency is inspired to work with organisations who match their commitment to change and making a positive impact in the world.
Hyd y Prosiect: The project started in 2022 with the creation of the visual identity. In June 2022 the first summit was held in Rome, and in May 2023 the second summit was organised in Amsterdam. The third summit is currently being developed for the spring of 2024 in Amsterdam.
Llif Gweithrediad: Misteli creative agency believes in creating strong, bold visual identities that can be widely applied and translated into online and offline communication. Identities which are recognisable and reflect the core of the brand.