Catvas Bwrdd Crafu Cath gan Livelyhood Ltd.

Mae Catvas Bwrdd Crafu Cath gan Livelyhood Ltd. yn enillydd uchel ei barch o'r 2024 Gwobr Haearn A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Gofal Anifeiliaid Anwes.

HaearnGofal Anifeiliaid Anwes· 2024

Catvas Bwrdd Crafu Cath

gan Livelyhood Ltd.

Cleient: Livelyhood

Enillydd Gwobr Haearn A' Design Award yn y Categori Gofal Anifeiliaid Anwes

33,791

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #159966

Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Catvas Bwrdd Crafu Cath

Mae Catvas yn gynnyrch anifeiliaid anwes newydd sy'n ailsiapio crafu o fod yn ymddygiad dinistriol yn broses greadigol. Mae'n rhoi cyfle i bobl a chathod gyd-greu eu gofodau byw gyda'i gilydd. Bydd y ffabrig dwyhaenog a ddyluniwyd yn cyflwyno effaith unigryw debyg i baentiad yn raddol yn ystod ymddygiad crafu'r cathod. Nid yw'r paneli crafu ffabrig a newidir bellach yn cael eu taflu fel gwastraff yn unig ond yn gweithredu fel coffâd i gofnodi a chadw olion bywyd y gath mewn ffordd fwy artistig.

Y Gydnabyddiaeth

Am y Gwobr Haearn A' Design Award

Mae Catvas Bwrdd Crafu Cath yn enillydd Gwobr Haearn A' Design Award, cydnabyddiaeth fawreddog a roddir i ddyluniadau da sydd yn bodloni'r gofynion proffesiynol a diwydiannol a ddisgwylir gan greadigaethau wedi'u dylunio'n dda. Mae enillwyr Haearn yn dangos medrusrwydd mawr, arbenigedd uchel, dealltwriaeth arbenigol a gallu creadigol eu crewyr. Disgwylir i Catvas Bwrdd Crafu Cath fod yn greadigaeth uchel ei bri, a edmygir ac a anwylir, sydd yn ymarferol ac yn arloesol. Mae'r dyluniad buddugol hwn o Wobr Haearn A' Design Award yn integreiddio arferion gorau'r diwydiant ac mae ganddo nodweddion technegol cymwys wedi'u cysylltu â gwybodaeth ymarferol a dawn. Parchir Catvas Bwrdd Crafu Cath am ei drylwyredd ac fe'i dyluniwyd i ddarparu gwelliannau ansawdd bywyd sydd yn helpu i wneud y byd yn lle gwell.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: Catvas is a new pet product that transforms scratching from a ‘destructive’ behavior into a ‘creative’ process. It offers both people and cats the chance to co-create their living spaces together. The specially designed double-layered fabric gradually reveals a unique painting-like effect during cats’ scratching behavior. The replaced fabric scratching panels are no longer simply discarded as waste; instead, they act as memorials, recording and preserving the cat’s traces of life in a more artistic way.
Dimensiynau a Phecynnu: 300 mm x 430 mm x 370 mm
Tagiau: Cat Painting, Pet Product, Co-creation Across Species
Technoleg Cynhyrchu: Catvas is made by materials which are mostly recyclable such as wood, aluminum, and fabric made of old cloths and mycorrhiza. It is manufactured-friendly with easy-to-assemble components, by which the packaging costs and waste during transport can be significantly reduced. Regarding to the specially designed multi-layered fabric, the top layer is thinner, which means it can be scratched more easily.
Ymchwil: For cats: From cats’ perspective, the scratching board is not only for meeting the demand for regular removal of surface nails but also a way for cats to vent their emotions and leave pheromones. With the increase of pheromones, the cat will also generate more emotional links with the scratching board.

For people: We found that many cat owners collect cat-related objects, such as cat hair and toys. The reason why cat scratching boards are not left behind is that they are defined as consumables. Transforming the concept of "consumables" into "artwork" will also satisfy people's need to collect old things.
Ysbrydoliaeth: From a human’s perspective, the scratching behavior of cats is usually regarded as ‘destructive.’ Cats love to scratch almost anything they can see, including fabric sofas, leather seats, and even stereos. This often results in something people dislike. But what if we view this phenomenon from a different perspective? Catvas can facilitate a re-examination of the norm, encouraging people to reflect on the new relationship between humans and companion animals.
Hyd y Prosiect: The project started in January 2023 in Shanghai and finished in December 2023 in Shanghai.
Llif Gweithrediad: The L-shape structure fits in with the cat's stretching habits and the removable double-layered fabric panel can be easily replaced. In the process of the cat scratching, the underlying fabric is constantly exposed, thus gradually presenting a unique visual effect which is similar to a painting, which can be customized with frames as decorations at home.
Aelodau'r Tîm: Mingye Wang
Xuyang Zhang
Xiaofang Li