Mae C'Est La Vie Boutique Hunaniaeth Brand gan Fan Wang yn enillydd uchel ei barch o'r 2024 Gwobr Haearn A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Graffeg.

HaearnGraffeg· 2024

C'Est La Vie Boutique Hunaniaeth Brand

gan Fan Wang

Cleient: C'est la vie Boutique

Enillydd Gwobr Haearn A' Design Award yn y Categori Graffeg

10,603

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #160104

Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am C'Est La Vie Boutique Hunaniaeth Brand

Mae C'est La Vie Boutique yn hunaniaeth brand a grëwyd ar gyfer siop ffasiwn yn Nanjing, Tsieina. Mae'r siop yn dwyn ynghyd frandiau ffasiwn Tsieineaidd a Gorllewinol ar draws sawl categori ac arddull, felly mae'r logo'n defnyddio arddull llythrennu cymysg i fynegi'r ystod gymysg honno. Mae coeden platanwydd Nanjing, rhan eiconig o dirwedd y ddinas, yn gwasanaethu fel y brif elfen graffig gefnogol. Siapiwyd yr un elfen hefyd yn osodiad cerflun cylchdro, y mae ei ddelwedd ddrych wrthdro yn adlewyrchu'r ddinas newidiol. Mae'r system weledol yn symud o ffurfiau gwastad i ofodol, ac o rai statig i rai deinamig.

Y Gydnabyddiaeth

Am y Gwobr Haearn A' Design Award

Mae C'Est La Vie Boutique Hunaniaeth Brand yn enillydd Gwobr Haearn A' Design Award, cydnabyddiaeth fawreddog a roddir i ddyluniadau da sydd yn bodloni'r gofynion proffesiynol a diwydiannol a ddisgwylir gan greadigaethau wedi'u dylunio'n dda. Mae enillwyr Haearn yn dangos medrusrwydd mawr, arbenigedd uchel, dealltwriaeth arbenigol a gallu creadigol eu crewyr. Disgwylir i C'Est La Vie Boutique Hunaniaeth Brand fod yn greadigaeth uchel ei bri, a edmygir ac a anwylir, sydd yn ymarferol ac yn arloesol. Mae'r dyluniad buddugol hwn o Wobr Haearn A' Design Award yn integreiddio arferion gorau'r diwydiant ac mae ganddo nodweddion technegol cymwys wedi'u cysylltu â gwybodaeth ymarferol a dawn. Parchir C'Est La Vie Boutique Hunaniaeth Brand am ei drylwyredd ac fe'i dyluniwyd i ddarparu gwelliannau ansawdd bywyd sydd yn helpu i wneud y byd yn lle gwell.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: This project is to design a visual system and art installations for a local fashion buyer's store in Nanjing, China. The main logo design is a "mix-up" design style with the store's name "C'est La vie" because the store is a collection of Chinese and Western fashion brands with various product categories and styles. The visual system consists of local elements as supporting graphics, such as the Nanjing Sycamore Tree and the Three-Ball Suzuki Tree. The visual presentation comprises 2D or 3D forms suitable for branding series mediums applications.
Dimensiynau a Phecynnu: The size may vary because there are different types of products.
Tagiau: Branding
Technoleg Cynhyrchu: The realization of the design consists of a variety of materials and techniques.
Her Dylunio: The core of the design challenge is how to combine Nanjing's traditional culture with modern fashion elements to create a brand image that is both regionally distinctive and fashionable. This requires designers to delve into Nanjing's history, culture, art, and contemporary lifestyle, draw inspiration from them, and incorporate these elements into the brand design innovatively. Firstly, designers need to consider how to convey Nanjing's unique charm through visual elements. Secondly, brand storytelling is also an essential part of the design. Finally, sustainable development is an aspect of modern brand design that cannot be ignored. In summary, the Nanjing Sycamore Tree has become an iconic city landscape due to its historical origins. Continuing the concept of local design, this typical element is transformed into different forms of presentation, such as dynamic sculpture installations and visual elements of the brand to respond to these design challenges.
Ymchwil: C'est la vie Boutique, originating from Nanjing, the ancient capital of the Six Dynasties, is a local boutique that blends tradition and modernity, oriental aesthetics, and international fashion. The designers dig deep into Nanjing's rich history and culture, combining its unique regional characteristics with modern fashion elements, and are committed to creating a unique fashion brand that provides a distinctive shopping experience for consumers who pursue individuality and taste.
Ysbrydoliaeth: Based on the concept of local design, the typical element of the Nanjing Sycamore Tree（Firmiana Simplex）was adopted as the key point, and firstly designed the dynamic sculpture art installation "Sycamore Forest," which rotates in a counterclockwise direction, and the inverted mirror of the tree maps the change of Nanjing city. On this basis, a three-dimensional image was used as the graphic element of the brand design, and the logo was designed in a mix-up style to emphasize the brand's characteristics. The design is from planar to spatial, static to dynamic, reflecting the localized multi-dimensional design thinking.
Hyd y Prosiect: The duration of the project is from June to September 2022, and the project location is in Nanjing.
Llif Gweithrediad: The store opened in September 2022. Located in Nanjing, China.