Mae Passion Fruit Cwrw gan Jin Zhang yn enillydd uchel ei barch o'r 2024 Gwobr Efydd A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Dylunio Pecynnu.

EfyddPecynnu· 2024

Passion Fruit Cwrw

gan Jin Zhang

Cleient: Wuhan Sanbu Brand Design

Enillydd Gwobr Efydd A' Design Award yn y Categori Pecynnu

15,096

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #161420

Ymweld â'r Wefan Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Passion Fruit Cwrw

2024 yw Blwyddyn y Ddraig yn Tsieina. Enw brand y cwrw hwn yw "Golden Dragon Spring", felly mae'r dylunydd yn darlunio'r "ddraig" sy'n cynrychioli ysbryd y brand ac ysbryd Tsieineaidd, sy'n dod yn elfen weledol bwysig yn y pecyn hwn. Ar yr un pryd, mae hwn yn gwrw crefft gyda blas ffrwyth angerdd. Mae'r dylunydd yn defnyddio canghennau a dail y ffrwyth angerdd, yn ogystal â'r tywysennau gwenith a'r hopys mwyaf pwysig wrth fragu cwrw, i greu golygfa fywiog, gan amlygu blas adfywiol y ffrwyth angerdd.

Y Gydnabyddiaeth

Am y Gwobr Efydd A' Design Award

Mae Passion Fruit Cwrw yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Passion Fruit Cwrw fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Passion Fruit Cwrw yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: The packaging design uses the branches and leaves of passion fruit, as well as the most important wheat ears and hops for brewing beer, to create a vibrant scene and highlight the refreshing taste of passion fruit. At the same time, 2024 is the the Year of the Loong in China. The brand of this beer is called "Golden Dragon Spring", so the designer depicts the "dragon" representing the brand spirit and Chinese spirit, becoming an important visual element of this package.
Dimensiynau a Phecynnu: height 250mm x diameter 80mm
Tagiau: Beer, Jinlongquan, SANBU Design, Wuhan packaging design
Technoleg Cynhyrchu: The bottle is made of iron
Her Dylunio: As the largest beer manufacturer in Hubei, China, jinlongquan hopes to launch a medium and high-end product that can improve the brand image, which can not only convey the long history of jinlongquan brand, but also make consumers feel the good quality of the product. We should have the unique spiritual symbol of the brand and show the pure product attribute of beer.
Ymchwil: Jinlongquan Beer began producing beer in 1978 with an annual beer production capacity of 600000 tons, making it one of the largest beer brewing bases in central China. Jinlongquan Baixiangguo Craft Beer is a mid to high end beer product that is brewed with higher end ingredients, making it fresher and more mellow. Combining 2024 is the the Year of the Loong in China and the "dragon" contained in the brand name, the designer depicts the "dragon" as the main element.
Ysbrydoliaeth: The creative inspiration mainly comes from two aspects: first, this beer created in spring, the overall packaging design conforms to the lush scene of spring, and through the combination of elements such as passion fruit branches, fruits, wheat ears, hops, etc., it highlights the refreshing taste; Second, 2024 coincided with the the Year of the Loong in China, and there was also a "dragon" in the brand name, so designers naturally portrayed the "dragon" as the main visual element.
Hyd y Prosiect: The project started in Wuhan, China in February 2024 and was completed in March 2024. It is expected to be sold in China in May 2024.
Llif Gweithrediad: The 1L large iron can has a better display area. Copper engraving style illustrations depict rich details, and convey the spiritual symbols of the brand (Chinese Loong) and the product attributes of beer (passion fruit, hops, wheat ears); The combination of purple, gold, and green highlights the passion fruit flavor and vibrant green, forming a rich and layered packaging design scheme.
Patentau: InBev jinlongquan beer (Hubei) Co., Ltd
Aelodau'r Tîm: Designer: Jin Zhang
illustration: Jin Zhang