Mae Infinite Borders Hunaniaeth Brand gan Netease Games Art Design Center yn enillydd uchel ei barch o'r 2025 Gwobr Aur A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Graffeg.

AurGraffeg· 2025

Infinite Borders Hunaniaeth Brand

gan Netease Games Art Design Center

Cleient: NetEase Games

Enillydd Gwobr Aur A' Design Award yn y Categori Graffeg

208,481

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #162820

Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Infinite Borders Hunaniaeth Brand

Mae Infinite Borders yn hunaniaeth brand ar gyfer gêm strategaeth wedi'i gosod yng nghyfnod y Tair Teyrnas. Deilliwyd graffig y brand o nodau pictograffig yr enw ac o argraff sgwariau grid chwarae gemau strategaeth. Defnyddir du, coch a gwyn, lliwiau a oedd yn boblogaidd yn ystod Brenhinllin Han, fel y prif liwiau. Mae strociau brwsh caligraffig fflat yn gwasanaethu fel elfennau ategol. Mae teipograffeg fodern yn cwblhau system weledol systematig a fflat. Cymhwysir y dyluniad i bosteri digidol, sgriniau rhyngwyneb defnyddiwr ac eitemau printiedig, a gellir ei ymestyn ar draws sianeli gan gadw cysondeb gweledol.

Y Gydnabyddiaeth

Am y Gwobr Aur A' Design Award

Mae Infinite Borders Hunaniaeth Brand yn enillydd Gwobr Aur A' Design Award, cydnabyddiaeth aruthrol o fawreddog a roddir i ddyluniadau o'r radd flaenaf, rhyfeddol a rhagorol. Mae enillwyr Aur yn greadigaethau hynod arloesol, gweledigaethol a disglair o ysblennydd sydd yn adlewyrchu athrylith, doethineb a medrusrwydd eu dylunwyr. Disgwylir i Infinite Borders Hunaniaeth Brand fod yn ddyfais hynod glodfawr, arloesol a chofadwy sydd yn cyflwyno gwerth digynsail. Mae'r dyluniad buddugol hwn o Wobr Aur A' Design Award yn brosiect ysblennydd a pharchus sydd yn elwa yn fawr ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Infinite Borders Hunaniaeth Brand yn creu teimladau dwys o ddyhead, yn cynhyrfu angerdd, yn annog creadigrwydd ac yn ein cyfareddu.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: Positioned "The Authentic and Passionate Three Kingdoms," the brand traces the pictographic characters of its name and combines them with the "grid square" impression from strategy games to derive its brand graphics. It extracts the popular colors of black, red, and white from the Han Dynasty as its primary colors. Flat calligraphic brushstrokes are used as auxiliary elements. By incorporating modern typography, the brand provides new cultural experiences for the Three Kingdoms era.
Dimensiynau a Phecynnu: -
Tagiau: the Three Kingdoms,traditional innovation,oriental aesthetics, brand design
Technoleg Cynhyrchu: This design will be applied to digital posters, UI interfaces, and physical prints. By using a systematic, modern, and flat design, it ensures ease of extension for designers across various channels while maintaining overall brand visual consistency.
Her Dylunio: To recreate an authentic impression of the Three Kingdoms, the design must have historical and cultural significance while embodying modern aesthetics and trends. Additionally, it needs to consider digital and print applications and ensure ease of extension for a global audience.
Ymchwil: By visiting museums of the Han Dynasty and the Three Kingdoms era, we studied artifacts' color schemes, textures, and other characteristics. We researched the age demographics and preferences of players, combining this with the game's own mechanics. Integrating these studies and research, we extracted pictographic characters and popular colors of the Han Dynasty, merging them with modern aesthetics to infuse new vitality into the traditional Three Kingdoms culture.
Ysbrydoliaeth: The Three Kingdoms period dates back 1,500 years. We have deeply studied the characters and colors from Han Dynasty culture, combining the "land grid" gameplay and the pictographic character of the "Shuai" logo to derive the square as the brand graphic. Using a design that appeals to younger and international aesthetics, we inject new cultural vitality into the Three Kingdoms and convey its charm to a broader global audience.
Hyd y Prosiect: The project started its design phase in March 2023 and was completed in July 2023. It was officially launched in November 2023.
Llif Gweithrediad: -
Aelodau'r Tîm: Brand Director:TzuYin Weng
Designer: ChuJun Zhang , Yan Cheng,XiaoYang Tan,Jerry Tse,JieYu Hong
Cydnabyddiaeth Delweddau: Image #1: Director TzuYin Weng/Designer ChuJun Zhang,Key Visual for Netease 520 event, 2023.
Image #2: Director TzuYin Weng/Designer ChuJun Zhang/ Designer Yan Cheng,Key Visual,2023.
Image #3: Director TzuYin Weng/Designer ChuJun Zhang/ Designer Yan Cheng，Appstore Graphics,2023.
Image #4: Director TzuYin Weng/Designer ChuJun Zhang/ Designer Yan Cheng/Designer XiaoYang Tan/Designer Jerry Tse/Designer JieYu Hong,Esports Brand visual,2023.
Image #5:Director TzuYin Weng/Designer ChuJun Zhang/ Designer Yan Cheng/Designer XiaoYang Tan,merchandise,2023.
Video Credits:Director TzuYin Weng/Designer ChuJun Zhang,Ending cut,2023