Texture Maker Ailfrando gan Texture Maker Enterprise Co. Ltd.

Mae Texture Maker Ailfrando gan Texture Maker Enterprise Co. Ltd. yn enillydd uchel ei barch o'r 2025 Gwobr Arian A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Graffeg.

ArianGraffeg· 2025

Texture Maker Ailfrando

gan Texture Maker Enterprise Co. Ltd.

Cleient: Texture Maker Enterprise Co., Ltd.

Enillydd Gwobr Arian A' Design Award yn y Categori Graffeg

84,066

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #165552

Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Texture Maker Ailfrando

Mae Texture Maker, sydd wedi'i leoli fel arbenigwr mewn dylunio gwead bwyd, wedi ailddiffinio ei strategaeth a'i hunaniaeth brand i gefnogi ehangu byd-eang. Wedi'i adeiladu ar arbenigedd gwyddoniaeth bwyd a dylunio, mae'r system newydd yn adlewyrchu'r genhadaeth i greu cynhyrchion sy'n sefyll allan gyda chleientiaid. Trwy fisoedd o drafodaethau manwl gyda thimau brandio allanol, mae'n tynnu sylw at y gallu i arwain tueddiadau, darparu atebion amrywiol, a chreu cynhyrchion sy'n ysbrydoli profiadau coginio hyfryd a syfrannol ledled y byd.

Y Gydnabyddiaeth

Am y Gwobr Arian A' Design Award

Mae Texture Maker Ailfrando yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i Texture Maker Ailfrando fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Texture Maker Ailfrando yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: Texture Maker, positioned as an expert in food texture design, has redefined its brand strategy and identity to support global expansion. Built on food science and design expertise, the new system reflects our mission to create standout products with clients. Through months of in-depth discussions with external branding teams, it highlights our ability to lead trends, deliver diverse solutions, and craft products that inspire delightful and surprising culinary experiences worldwide.
Tagiau: Branding, Rebranding, Graphic Design, Visual Identity, Brand Strategy, B2B, Food Science, Manufacturing
Technoleg Cynhyrchu: Adobe Creative Suite, Co-create Workshop
Her Dylunio: 1. The main challenge was deeply understanding customer perceptions of our brand, requiring extensive research.
2. Our broad range of products and services made it difficult to craft a clear, unified message.
3. Additionally, aligning varied internal expectations posed a challenge. Through in-depth surveys and collaborative workshops, we bridged these gaps, achieving a cohesive rebranding that resonates with customers and unifies our team’s vision.
Ymchwil: Our research began with internal interviews led by an agency to understand brand team expectations. We then conducted focus group interviews with end customers to identify preferred visuals and brand messaging, followed by business client surveys for their expectations. Competitor and benchmark analyses, along with strategic workshops involving the agency and brand team, provided key insights. This process aligned our rebranding with client expectations, enhancing our brand’s relevance and appeal.
Ysbrydoliaeth: This project aims to reposition the brand, showcasing its innovative spirit and resonating with consumers' desire for delightful experiences. The supporting graphics are inspired by food science molecular structures, the iconic imagery of mochi, and the dynamic forms of powders and liquids. Developed through customer surveys, competitor research, and workshops, the design reflects a balance between creativity and science.
Hyd y Prosiect: The project started in June 2024 in Taipei and finished in January 2025 in Taipei, and will be exhibited in iba 2025 in Düsseldorf.
Llif Gweithrediad: This design project aimed to enhance the brand's innovative spirit, making it more visible and relatable to consumers in search of delightful experiences. Inspired by molecular shapes, the appearance of our signature mochi, and the movement of powders and liquids, the design was developed using simple visuals and interactive elements. This approach enables the brand to adapt seamlessly across various media, creating a memorable experience that merges creativity with science, while embodying our slogan, "Let's make wonders happen."
Aelodau'r Tîm: Client: Texture Maker Enterprise Co. Ltd./
Branding Agency: Process Taipei
Cydnabyddiaeth Delweddau: Food Photography by Oni Lai Photo Studio /
Factory Photography by Lee Juan Show /
Exhibition Design by CHEN-MEI DESIGN