Mae Tels Cargo Hunaniaeth Brand gan Nargiza Usmanova yn enillydd uchel ei barch o'r 2025 Gwobr Haearn A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Hysbysebu.

HaearnHysbysebu· 2025

Tels Cargo Hunaniaeth Brand

gan Nargiza Usmanova

Cleient: TELS Cargo

Enillydd Gwobr Haearn A' Design Award yn y Categori Hysbysebu

52,229

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #172023

Ymweld â'r Wefan Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Tels Cargo Hunaniaeth Brand

Mae Tels Cargo yn hunaniaeth brand a grëwyd ar gyfer cwmni cludiant Ewropeaidd sy'n canolbwyntio ar gargo modurol. Mae'r logo yn cadw'r deipograffeg wreiddiol, y palet lliw a symbol pum streip paled, fel bod adnabyddiaeth yn cael ei gynnal. Mae elfen gylchol yn cynrychioli'r haul a golau. Mae'r llythrennau G ac O yn y gair Cargo wedi'u cysylltu i awgrymu symudiad. Cymhwysir yr hunaniaeth i ddyluniadau lorïau, calendrau wal, offer swyddfa, cardiau cyfarch, poteli dŵr, bagiau, clociau wal, standiau arddangos ac anrhegion. Mae palet llwyd ac oren yn cynnal golwg fodern a phroffesiynol.

Y Gydnabyddiaeth

Am y Gwobr Haearn A' Design Award

Mae Tels Cargo Hunaniaeth Brand yn enillydd Gwobr Haearn A' Design Award, cydnabyddiaeth fawreddog a roddir i ddyluniadau da sydd yn bodloni'r gofynion proffesiynol a diwydiannol a ddisgwylir gan greadigaethau wedi'u dylunio'n dda. Mae enillwyr Haearn yn dangos medrusrwydd mawr, arbenigedd uchel, dealltwriaeth arbenigol a gallu creadigol eu crewyr. Disgwylir i Tels Cargo Hunaniaeth Brand fod yn greadigaeth uchel ei bri, a edmygir ac a anwylir, sydd yn ymarferol ac yn arloesol. Mae'r dyluniad buddugol hwn o Wobr Haearn A' Design Award yn integreiddio arferion gorau'r diwydiant ac mae ganddo nodweddion technegol cymwys wedi'u cysylltu â gwybodaeth ymarferol a dawn. Parchir Tels Cargo Hunaniaeth Brand am ei drylwyredd ac fe'i dyluniwyd i ddarparu gwelliannau ansawdd bywyd sydd yn helpu i wneud y byd yn lle gwell.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: TELS Cargo is a well-established brand in the European transportation market, clearly focusing on automotive cargo transportation. Our team led the brand identity transformation, starting with the logo redesign, ensuring continuity while reinforcing the company’s new direction. Beyond the logo, we developed a comprehensive brand identity, including truck decals, promotional materials, and an exhibition stand design, creating a cohesive and powerful visual presence.
Dimensiynau a Phecynnu: The following products were created: logos and identities, truck designs, wall calendars, office supplies, greeting cards with envelopes, water bottles, stand designs, bags, wall clocks, as well as gifts and souvenirs.
Tagiau: Branding, Identity, Graphic design, Logo design, Visual design
Technoleg Cynhyrchu: All advertising product layouts are created using graphic design software.
Her Dylunio: The hardest part of this design activity was integrating the TELS Group's historical brand legacy with TELS Cargo's new strategic direction. This process faced creative challenges such as balancing tradition with innovation. Internally, the historical significance and social identity of the brand were pivotal, while externally, legal constraints, production capabilities, tech advancements, and access to information posed additional hurdles.
Ymchwil: A dynamic, modern visual style was crafted for TELS Cargo, reflecting professionalism and forward thinking. Conceptual imagery with a tech-inspired touch emphasized innovation and movement in transportation. A gray and bold orange palette reinforced the brand's identity, with orange symbolizing sun, light, and optimism. The design balanced energy, confidence, and a sleek, stylish aesthetic.
Ysbrydoliaeth: The inspiration for the new company logo retains key elements of the TELS brand – its typography, colour palette, and signature five-stripe graphic symbolizing a pallet (a skid) – to ensure continuity and recognition. To reflect dynamism and harmony, we introduced a circular element representing the sun and light. A unique touch is the seamless connection between 'G' and 'O' in Cargo, subtly reinforcing movement, as 'GO' signifies motion and progress.
Hyd y Prosiect: The project began at the start of 2022 and was completed by the end of 2023 in Toronto.
Llif Gweithrediad: All advertising products were developed to enhance the company’s image and build customer trust, while also fulfilling the company’s daily office and communication needs.
Patentau: Copyrights belong to Nargiza Usmanova, 2024 and NUMZ Graphics.
Cydnabyddiaeth Delweddau: Image #N1 : Photographer Maxim Zinchuk
Image #N2 : Photographer Maxim Zinchuk
Image #N3 : Photographer Maxim Zinchuk
Image #N4 : Photographer Maxim Zinchuk
Image #N5 : Photographer Maxim Zinchuk