Connect To Turkiye Aegean Part Digwyddiad Diwylliannol gan Turkish Airlines

Mae Connect To Turkiye Aegean Part Digwyddiad Diwylliannol gan Turkish Airlines yn enillydd uchel ei barch o'r 2026 Gwobr Haearn A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Digwyddiad.

HaearnDigwyddiad· 2026

Connect To Turkiye Aegean Part Digwyddiad Diwylliannol

gan Turkish Airlines

Cleient: Turkish Airlines

Enillydd Gwobr Haearn A' Design Award yn y Categori Digwyddiad

8,099

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #175016

Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Connect To Turkiye Aegean Part Digwyddiad Diwylliannol

Mae Connect To Turkiye Aegean Part yn ddigwyddiad diwylliannol aml-ddinas a ddyluniwyd fel naratif symudol yn hytrach na digwyddiad sefydlog mewn un lleoliad. Caiff gwesteion eu tywys drwy sawl dinas, ac mae pob dinas yn cynnig ei thema a'i phrofiad synhwyraidd ei hun. Mae'r rhyngweithio yn digwydd drwy ofod, stori a lleoliad yn hytrach na sgriniau. Ar safle archaeolegol Effesus, adeiladwyd yr holl osodweithiau ar blatfformau modiwlaidd wedi'u codi, fel na chyffyrddodd unrhyw ludyddion, angorau nac offer trwm â'r ddaear hynafol. Rhoddir cadwraeth treftadaeth a dilysrwydd lleol o flaen sioe a graddfa.

Y Gydnabyddiaeth

Am y Gwobr Haearn A' Design Award

Mae Connect To Turkiye Aegean Part Digwyddiad Diwylliannol yn enillydd Gwobr Haearn A' Design Award, cydnabyddiaeth fawreddog a roddir i ddyluniadau da sydd yn bodloni'r gofynion proffesiynol a diwydiannol a ddisgwylir gan greadigaethau wedi'u dylunio'n dda. Mae enillwyr Haearn yn dangos medrusrwydd mawr, arbenigedd uchel, dealltwriaeth arbenigol a gallu creadigol eu crewyr. Disgwylir i Connect To Turkiye Aegean Part Digwyddiad Diwylliannol fod yn greadigaeth uchel ei bri, a edmygir ac a anwylir, sydd yn ymarferol ac yn arloesol. Mae'r dyluniad buddugol hwn o Wobr Haearn A' Design Award yn integreiddio arferion gorau'r diwydiant ac mae ganddo nodweddion technegol cymwys wedi'u cysylltu â gwybodaeth ymarferol a dawn. Parchir Connect To Turkiye Aegean Part Digwyddiad Diwylliannol am ei drylwyredd ac fe'i dyluniwyd i ddarparu gwelliannau ansawdd bywyd sydd yn helpu i wneud y byd yn lle gwell.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: This project is a multi-city cultural experience designed as a moving narrative rather than a fixed event. What makes it unique is its seamless integration into historical landscapes, use of non-invasive design, and guest flow tailored for emotional impact. It prioritizes heritage preservation, local authenticity, and meaningful interaction over spectacle or scale.
Tagiau: Turkish Airlines, Cultural event, destination, marketing, experiential design, sustainability, heritage, UNESCO sites, Ephesus, Gala
Technoleg Cynhyrchu: To ensure the protection of the archaeological heritage of Ephesus, the entire event infrastructure was designed with non-invasive methodologies. All installations—including the stage, exhibition units, and audience areas—were constructed on elevated modular platforms, preventing any direct contact with the ancient ground. The stage design was intentionally compact, respecting the spatial proportions and sightlines of the Agora.

Power distribution was planned with minimal intervention; temporary cabling systems and lightweight, low-impact lighting were used. Materials were selected for their reversibility and minimal environmental footprint—no adhesives, anchors, or heavy equipment touched the original structure.

Logistics, including transportation and setup, followed strict preservation protocols. Each element of the build was prefabricated and assembled onsite with manual labor, avoiding machinery that could compromise the site. The design approach prioritized cultural sensitivity, heritage compliance, and operational safety at every stage.
Her Dylunio: The main challenge was designing a large-scale event within protected heritage sites without altering or damaging any historical elements. Navigating local regulations, gaining permits, and aligning with archaeological preservation laws required intense coordination. Balancing cultural authenticity, guest comfort, and logistical feasibility—across five cities—demanded precision, sensitivity, and adaptive creative planning.
Ymchwil: Qualitative design research was conducted to explore how experiential travel shapes perception of place and brand. Objectives included measuring emotional engagement in heritage environments. Methods included cultural analysis, field visits, and interviews. Participants were 200+ international guests. Results showed higher recall and emotional affinity. Insights informed the user-centric, mobile event structure, influencing brand perception and sustainable tourism models.
Ysbrydoliaeth: This project was inspired by a desire to showcase Türkiye not through spectacle, but through substance—its landscapes, heritage, and human warmth. Instead of relying on a single venue, we envisioned a multi-location narrative, rooted in authenticity and respect. The concept was informed by cultural research, sustainable practices, and a belief that experiential design can connect people more meaningfully than traditional formats.
Hyd y Prosiect: The project started in January 2025 with concept development and planning in Istanbul. On-site preparations began in April 2025 across the selected cities. The event was held from May 26 to May 30, 2025, covering Istanbul, Afyonkarahisar, Denizli, İzmir, and Ephesus. It concluded with a gala evening at the Agora of Ephesus on May 29, 2025.
Llif Gweithrediad: The project unfolds as a guided cultural journey across multiple cities. Guests move through carefully planned stages—each city offering a unique theme and sensory experience. Interaction happens through space, story, and setting rather than screens. Seamless logistics, local immersion, and meaningful pacing ensure comfort and emotional connection, resulting in stronger memory retention and deeper brand engagement.
Cydnabyddiaeth Delweddau: All visual and media credits: Turkish Airlines