Mae Kweichow Moutai Osaka Expo Edition Pecynnu Gwirodydd gan Ying Song Brand Design Shenzhen Co., Ltd yn enillydd uchel ei barch o'r 2026 Gwobr Aur A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Dylunio Pecynnu.

AurPecynnu· 2026

Kweichow Moutai Osaka Expo Edition Pecynnu Gwirodydd

gan Ying Song Brand Design Shenzhen Co., Ltd

Cleient: Kweichow Moutai Co., Ltd.

Enillydd Gwobr Aur A' Design Award yn y Categori Pecynnu

50,895

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #177057

Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Kweichow Moutai Osaka Expo Edition Pecynnu Gwirodydd

Mae Kweichow Moutai Rhifyn Expo Osaka yn ddyluniad pecynnu ar gyfer gwirod goffaol a grëwyd ar gyfer Expo Byd Osaka 2025. Ysbrydolwyd y ffurf gan du allan Pafiliwn Tsieina ac mae'n dwyn i gof stribedi llyfrau bambŵ traddodiadol Tsieineaidd. Saif y botel serameg o fewn tirwedd fetel, ac mae'r blwch wedi'i wneud o fwrdd bambŵ ecolegol, metel a lledr artiffisial. Mae llinell amser fetel ar ben y blwch yn nodi'r berthynas hir rhwng y brand ac Expo'r Byd. Mae dolen fetel ar ffurf jar win yn llithro ar hyd y llinell amser i gylchdroi'r blwch ar agor.

Y Gydnabyddiaeth

Am y Gwobr Aur A' Design Award

Mae Kweichow Moutai Osaka Expo Edition Pecynnu Gwirodydd yn enillydd Gwobr Aur A' Design Award, cydnabyddiaeth aruthrol o fawreddog a roddir i ddyluniadau o'r radd flaenaf, rhyfeddol a rhagorol. Mae enillwyr Aur yn greadigaethau hynod arloesol, gweledigaethol a disglair o ysblennydd sydd yn adlewyrchu athrylith, doethineb a medrusrwydd eu dylunwyr. Disgwylir i Kweichow Moutai Osaka Expo Edition Pecynnu Gwirodydd fod yn ddyfais hynod glodfawr, arloesol a chofadwy sydd yn cyflwyno gwerth digynsail. Mae'r dyluniad buddugol hwn o Wobr Aur A' Design Award yn brosiect ysblennydd a pharchus sydd yn elwa yn fawr ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Kweichow Moutai Osaka Expo Edition Pecynnu Gwirodydd yn creu teimladau dwys o ddyhead, yn cynhyrfu angerdd, yn annog creadigrwydd ac yn ein cyfareddu.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: This is a commemorative liquor designed by Maotai for the 2025 Osaka World Expo. The appearance is inspired by the architecture of the China Pavilion, resembling traditional Chinese book slips and wine bottles surrounded by metal landscapes. The most unique idea is the timeline decorated with metal on the top of the box, representing the century old intersection of Maotai and the World Expo. The wine jar is a metal handle, and sliding the jar can cleverly rotate and open the box.
Dimensiynau a Phecynnu: A box and a bottle / 140mm x 105mm x 280mm / Ecological bamboo board, ceramic bottle, metal, artificial leather/
Tagiau: Chinese Baijiu packaging, packaging design, commemorative wine
Technoleg Cynhyrchu: It’s a commemorative liquor designed by Moutai for the 2025 Osaka World Expo. The appearance is inspired by the architecture of the China Pavilion, resembling traditional Chinese book slips and wine bottles surrounded by metal landscapes. The most unique idea is the timeline decorated with metal on the top of the box, representing the century old communication between Moutai and the World Expo. The wine jar is a metal handle, and sliding the jar can cleverly rotate and open the box.
Her Dylunio: The most difficult part of the design is how to combine Moutai culture with World Expo culture. If the product is designed to be unique and impressive. When we decided to use metal parts to present the concept of a century long timeline, we faced the challenge of opening it. However, by using the metal handle of the wine jar to rotate the box open, we cleverly solved this problem, added unique creativity to the product, and left a deep impression on people
Ymchwil: Research type: Baijiu packaging
Research objective: To commemorate the centennial intersection of Moutai and the World Expo
Methodology: Seeking inspiration from the elements of the World Expo
Data collection and research tools: Architectural characteristics of the China Pavilion at the World Expo. design software
Participant or Experiment: Designer
Result: The product has been successfully launched and received high attention and praise.
Insights and Influence: Effectively promoted the brand
Ysbrydoliaeth: The packaging is inspired by the exterior design of the China Pavilion at the 2025 Osaka World Expo, featuring traditional Chinese book styles and bamboo as the core design element. The bottle is surrounded by metal landscapes, symbolizing the concept of 'harmony between man and nature' and showcasing Maotai's green brewing philosophy to the world. The metal at the top of the box is a creative timeline that blends Maotai and the centennial intersection of the World Expo together. The rotating metal handle is a wine jar, and sliding the jar can cleverly rotate to open the box.
Hyd y Prosiect: The project started construction in Shenzhen in October 2024, was completed in Shenzhen in May 2025, and was launched on June 5, 2025 at the China Pavilion of the Osaka World Expo in Japan.
Llif Gweithrediad: Find the metal handle in the shape of a wine jar at the top of the wine box, and rotate it along a metal track like a timeline to open the outer box. After opening, find the hidden button on the red leather at the neck of the bottle, open the button, and take out the bottle. Rotate the bottle cap and open the bottle.
Aelodau'r Tîm: Yingsong chen
Yuntao Zhang
Gengjie Zheng
Jiacen Xu
Shujie Yang
Mengyuan Wang
Cydnabyddiaeth Delweddau: Image #1:Creator Yingsong Chen,Kweichow Moutai (Osaka World Expo),2025
Image #2:Creator Yingsong Chen,Kweichow Moutai (Osaka World Expo),2025
Image #3:Creator Yingsong Chen,Kweichow Moutai (Osaka World Expo),2025
Image #4:Creator Yingsong Chen,Kweichow Moutai (Osaka World Expo),2025
Image #5:Creator Yingsong Chen,Kweichow Moutai (Osaka World Expo),2025