Spotlight Toothpaste Packaging Prif Swyddogaeth: Pecynnu Past Dannedd gan Kazuo Fukushima and Haruka Takeuchi

Mae Spotlight Toothpaste Packaging Prif Swyddogaeth: Pecynnu Past Dannedd gan Kazuo Fukushima and Haruka Takeuchi yn enillydd uchel ei barch o'r 2026 Gwobr Haearn A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Dylunio Pecynnu.

HaearnPecynnu· 2026

Spotlight Toothpaste Packaging Prif Swyddogaeth: Pecynnu Past Dannedd

gan Kazuo Fukushima and Haruka Takeuchi

Cleient: Lion Daily Necessities Chemicals (Qingdao) Co., Ltd.

Enillydd Gwobr Haearn A' Design Award yn y Categori Pecynnu

5,868

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #179693

Ymweld â'r Wefan Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Spotlight Toothpaste Packaging Prif Swyddogaeth: Pecynnu Past Dannedd

Testun Llyfr: Mae Spotlight yn ddyluniad pecynnu past dannedd sy'n trawsnewid effeithiolrwydd gwynnu yn brofiad gweledol. Yn hytrach na dibynnu ar ddelweddau gwyn confensiynol, mae'r dyluniad yn defnyddio golau fel trosiad i gyfleu actifadu ensymig a pherfformiad gwynnu ffocysedig. Mae graffeg gylchol ddisglair ac effeithiau arwyneb holograffig yn creu dyfnder a manylder, gan ganiatáu i fanteision swyddogaethol gael eu canfod ar yr olwg gyntaf. Mae'r system yn cydbwyso hygrededd gwyddonol â gwelededd ar y silff, gan gynnal cysondeb ar draws amrywiadau cynnyrch trwy strwythur gweledol unedig ac acenion lliw rheoledig.

Y Gydnabyddiaeth

Am y Gwobr Haearn A' Design Award

Mae Spotlight Toothpaste Packaging Prif Swyddogaeth: Pecynnu Past Dannedd yn enillydd Gwobr Haearn A' Design Award, cydnabyddiaeth fawreddog a roddir i ddyluniadau da sydd yn bodloni'r gofynion proffesiynol a diwydiannol a ddisgwylir gan greadigaethau wedi'u dylunio'n dda. Mae enillwyr Haearn yn dangos medrusrwydd mawr, arbenigedd uchel, dealltwriaeth arbenigol a gallu creadigol eu crewyr. Disgwylir i Spotlight Toothpaste Packaging Prif Swyddogaeth: Pecynnu Past Dannedd fod yn greadigaeth uchel ei bri, a edmygir ac a anwylir, sydd yn ymarferol ac yn arloesol. Mae'r dyluniad buddugol hwn o Wobr Haearn A' Design Award yn integreiddio arferion gorau'r diwydiant ac mae ganddo nodweddion technegol cymwys wedi'u cysylltu â gwybodaeth ymarferol a dawn. Parchir Spotlight Toothpaste Packaging Prif Swyddogaeth: Pecynnu Past Dannedd am ei drylwyredd ac fe'i dyluniwyd i ddarparu gwelliannau ansawdd bywyd sydd yn helpu i wneud y byd yn lle gwell.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: Spotlight is a toothpaste packaging design developed for the Chinese market, translating whitening efficacy into a visual experience. A radiant circular graphic symbolizes enzymatic activation and light focused whitening, transforming functional benefits into an intuitive visual language. The design balances Japanese clinical credibility with localized high tech aesthetics, creating strong shelf impact while maintaining brand consistency across multiple SKUs.
Dimensiynau a Phecynnu: Paperboard box: approx. 185 mm (H) × 45 mm (W) × 35 mm (D).
Toothpaste tube: approx. 160 mm (H) × 50 mm (W).
Materials include coated paperboard, aluminum laminated plastic tube, holographic foil layer. Metric ISO standards applied throughout production.
Tagiau: Packaging design, Oral care, Whitening, Enzyme technology, Chinese market, Japanese brand, Holographic effect, Visual communication
Technoleg Cynhyrchu: The packaging utilizes offset printing combined with holographic foil stamping to create dynamic light reflection effects. Multilayer gradients and radial patterns were precisely calibrated to maintain legibility under various lighting conditions. Matte and glossy finishes are selectively applied to enhance contrast, while standard recyclable paperboard and laminated tubes ensure compatibility with mass production.
Her Dylunio: The main challenge was visualizing an invisible functional benefit enzymatic whitening without overusing exaggerated claims or generic white imagery. Balancing Japanese clinical restraint with Chinese preferences for visual impact required extensive iteration, material testing, and cross cultural alignment to ensure credibility, manufacturability, and strong retail presence simultaneously.
Ymchwil: Type of Research: Applied design research.
Objectives: Visualize whitening efficacy beyond conventional cues.
Methodology: Market analysis, visual testing, material experiments.
Tools: Competitive audits, prototyping, lighting simulations.
Participants: Design team and brand stakeholders.
Results: Enhanced shelf visibility and clearer efficacy perception.
Impact: Improved brand differentiation and consumer trust in a crowded market.
Ysbrydoliaeth: The project was inspired by the challenge of differentiating whitening products in China’s highly saturated oral care market. Rather than emphasizing white as a color, the design explores light as a metaphor for efficacy, clarity, and trust. Scientific principles of enzymatic whitening and optical perception were studied to create a visual system that communicates performance through illumination rather than decoration.
Hyd y Prosiect: The project started in November 2024 in Shanghai and was completed in March 2025. It was developed for Lion Corporation China in collaboration with local production partners and launched nationwide in the Chinese retail market in 2025.
Llif Gweithrediad: Consumers interact with the design visually before use: shifting light reflections guide the eye toward the central enzyme symbol, intuitively suggesting activation and efficacy. Color coded accents enable quick scent recognition without disrupting brand unity. The packaging communicates product value instantly on shelf, reducing decision time and enhancing perceived performance before first use.
Aelodau'r Tîm: Creative Director: Kazuo Fukushima
Designer: Haruka Takeuchi
Project Management: Fanso Zhang
Creative Agency : FUDESIGN
Cydnabyddiaeth Delweddau: SHANGHAI NO PROBLEM BRAND DESIGN CO.LTD