Mae Zuojiang Huashan Day Hunaniaeth Brand gan Xinyi Li and Yichen Zhu yn enillydd uchel ei barch o'r 2026 Gwobr Efydd A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Graffeg.
EfyddGraffeg· 2026
Zuojiang Huashan Day Hunaniaeth Brand
Cleient: Zuojiang Huashan Day
Enillydd Gwobr Efydd A' Design Award yn y Categori Graffeg
Enillydd Gwobr Wedi'i Wirio
Gwirio Statws Gwobr ar gyfer #180237Y Dyluniad
Am Zuojiang Huashan Day Hunaniaeth Brand
Mae Diwrnod Zuojiang Huashan yn hunaniaeth brand a grëwyd ar gyfer digwyddiad diwylliannol sy'n cyflwyno celf graig Huashan, safle Treftadaeth y Byd yn Guangxi, Tsieina. Mae'r hunaniaeth yn cyfuno motiffau o'r cerfiadau 2000 mlwydd oed â dylunio graffig cyfoes. Mae ffigurau siâp broga a phatrymau drymiau efydd yn ffurfio system weledol gydlynol, ac mae'r pinyin ar gyfer Huashan wedi'i arddullio i ddwyn i gof weadau cerfiadau clogwyni. Ymhlith yr eitemau printiedig mae posteri, bagiau papur, cardiau busnes, cyfeiriadur celf graig a breichledau silicon. Y nod yw gwneud y safle treftadaeth yn ddealladwy i gynulleidfa fyd-eang.
Y Gydnabyddiaeth
Am y Gwobr Efydd A' Design Award
Mae Zuojiang Huashan Day Hunaniaeth Brand yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Zuojiang Huashan Day Hunaniaeth Brand fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Zuojiang Huashan Day Hunaniaeth Brand yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.
Y Tu Ôl i'r Dyluniad
Pecyn i'r Wasg
Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.
- Priodweddau Unigryw
- This Zuojiang Huashan Day brand identity uniquely merges 2000-year-old Huashan Rock Art motifs with modern internationalist design. Unlike generic cultural branding, it integrates iconic elements like frog-shaped figures and bronze drum patterns into a cohesive visual system, with Huashan pinyin styled to mimic cliff-carving textures. This fusion creates a globally resonant symbol that elevates the World Heritage Site's visibility and energizes Guangxi's cultural tourism.
- Dimensiynau a Phecynnu
- Posters: 297mm x 420mm A3 vertical
Paper bags: 320mm x 450mm x 120mm
Huashan Rock Art Directory: 240mm x 60mm
Business cards: 85mm x 54mm
Wristbands: 200mm x 20mm adjustable
All digital assets are provided in vector AI EPS and high resolution raster PNG PDF formats for versatile applications. - Tagiau
- Huashan Rock Art, Cultural Heritage Branding, Visual Identity, Contemporary Design, Cultural Tourism, Guangxi Culture, Heritage Design, Visual System
- Technoleg Cynhyrchu
- The brand identity system was created using vector graphic software (Adobe Illustrator) for scalable high-fidelity visual assets. Posters and the Huashan Rock Art Directory are printed on 250g matte art paper with CMYK offset printing. Paper bags use 230g coated paper with reinforced handles. Business cards are printed on 300g premium cardstock with UV spot coating and wristbands are made of durable water-resistant silicone.
- Her Dylunio
- The key challenge was balancing Huashan Rock Arts' historical authenticity with a globally resonant modern design. It was necessary to respect the Luoyue culture without oversimplifying motifs and to technically translate 2000-year-old cliff textures into scalable vectors. This was resolved by combining high-resolution scans with iterative testing, ensuring the design honors heritage while engaging contemporary audiences.
- Ymchwil
- This cultural heritage revitalization project aimed to make Huashan Rock Art accessible globally via contemporary branding. Field research and expert interviews were conducted to extract motifs then Adobe Illustrator was used to create a modern visual system validated by cultural workers and designers. The result balances historical authenticity with modern aesthetics promoting cultural exchange and boosting Guangxis tourism
- Ysbrydoliaeth
- The project is inspired by Huashan Rock Art, a World Cultural Heritage Site preserving the rituals of the ancient Luoyue people. The goal was to revitalize this millennia-old heritage for a global audience. By extracting iconic rock art motifs, the design connects ancient civilization with contemporary design, creating a visual language that honors history while fostering cross-cultural exchange.
- Hyd y Prosiect
- The project was initiated in March 2025 in Zhejiang,China,and completed in July 2025 in Zhejiang.
- Llif Gweithrediad
- This brand identity system is designed for the Zuojiang Huashan Day cultural event. Visual assets such as posters paper bags and wristbands are distributed to attendees to enhance event engagement. The directory showcases Huashan Rock Art sites providing cultural context. Digital files are also available for online promotion ensuring the design reaches both on-site and global audiences to amplify cultural influence.
- Aelodau'r Tîm
- Xinyi Li
Yichen Zhu
Zeyu Wu - Cydnabyddiaeth Delweddau
- Image #1: Designers Xinyi Li, Yichen Zhu, Zeyu Wu, Zuojiang Huashan Day, 2025.
Image #2: Designers Xinyi Li, Yichen Zhu, Zeyu Wu, Zuojiang Huashan Day, 2025.
Image #3: Designers Xinyi Li, Yichen Zhu, Zeyu Wu, Zuojiang Huashan Day, 2025.
Image #4: Designers Xinyi Li, Yichen Zhu, Zeyu Wu, Zuojiang Huashan Day, 2025.
Image #5: Designers Xinyi Li, Yichen Zhu, Zeyu Wu, Zuojiang Huashan Day, 2025.
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