Mae Cafe Guardiao Pecynnu Coffi gan Tipz yn enillydd uchel ei barch o'r 2026 Gwobr Efydd A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Dylunio Pecynnu.

EfyddPecynnu· 2026

Cafe Guardiao Pecynnu Coffi

gan Tipz

Cleient: Cooabriel

Enillydd Gwobr Efydd A' Design Award yn y Categori Pecynnu

7,110

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #181277

Ymweld â'r Wefan Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Cafe Guardiao Pecynnu Coffi

Mae Cafe Guardiao yn ddyluniad pecynnu ar gyfer coffi wedi'i rostio a'i falu o safon premiwm a gynhyrchir gan gwmni cydweithredol o Frasil. Mae'r hunaniaeth weledol wedi'i hangori gan ddarlun o archangel, wedi'i dynnu mewn arddull engrafiad, gydag adenydd amddiffynnol fel yr elfen graffig amlycaf. Mae teipograffeg feiddgar yn creu hierarchaeth weledol glir yn y man gwerthu. Mae band label yn nodi lefel y rhostio, tarddiad y cwmni cydweithredol, a'r cynnwys conilon 100 y cant pur. Mae argraffu fflecsograffig ar swbstradau kraft a lamineiddiad mat yn rhoi gorffeniad mat ac wyneb cyffyrddol i'r pecyn.

Y Gydnabyddiaeth

Am y Gwobr Efydd A' Design Award

Mae Cafe Guardiao Pecynnu Coffi yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Cafe Guardiao Pecynnu Coffi fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Cafe Guardiao Pecynnu Coffi yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: Cafe Guardiao is a premium roasted and ground coffee packaging redesign for Cooabriel, the largest conilon coffee cooperative in Latin America. The new identity, anchored by the archangel Sao Gabriel and its protective wings, communicates purity, origin, and quality. The matte finish and bold typography ensure standout shelf presence, differentiating the brand from mass-market competitors.
Dimensiynau a Phecynnu: This package is 110 mm wide, 60 mm deep, and 220 mm tall.
Tagiau: coffee packaging, conilon coffee, cooperative branding, product redesign, brand repositioning, matte packaging, food packaging, Brazilian design, premium packaging, point of sale
Technoleg Cynhyrchu: The packaging was developed through a structured brand strategy process followed by visual identity design. Flexographic printing on kraft and matte laminated substrates was employed to achieve the premium matte finish. Illustration work combined engraving-style line art with typographic hierarchy, producing tactile and visual differentiation at the point of sale.
Her Dylunio: The central challenge was repositioning a coffee variety historically linked to low quality. Conilon carries market stigma even in its producing region, and a prior launch had failed, leaving negative brand memory among buyers. The redesign required a complete visual break from that history while remaining authentic to its cooperative origin. Mass-market shelf pressure demanded bold differentiation. Matte lamination and substrate selection required sampling to ensure print fidelity within costs.
Ymchwil: Applied qualitative research. Objective: identify barriers to purchase intent for Conilon coffee and define a visual positioning capable of sustaining a premium price. Method: immersion at the Cooabriel cooperative, shelf audits in supermarkets across Greater Vitória, and interviews with directors, cuppers, and retail partners. Results: the Traditional line increased 45 percent in sales volume, and Extra Forte increased 17 percent. The new packaging enabled access to retail chains previously closed to the brand.
Ysbrydoliaeth: The inspiration emerged from a deep immersion in the cooperative and its values. The archangel concept - a guardian watching over the beans, the farmers, and the consumer - became the brand soul. Conilon coffee carries historical stigma; the design sought to overcome this through visual nobility, celebrating the unique characteristics of this 100 percent pure Brazilian coffee variety.
Hyd y Prosiect: The project was developed in Vitoria, Espirito Santo, Brazil. The new packaging was launched in January 2025.
Llif Gweithrediad: The packaging communicates directly at the point of sale, guiding the consumer through a clear visual hierarchy: the archangel illustration creates an immediate emotional connection, the bold product name confirms variant identity, and the label band delivers key quality claims - 100% pure conilon, cooperative origin, and roast level. The matte finish invites physical interaction, reinforcing a premium tactile experience. The design rewards closer inspection, building trust and purchase intent progressively.
Aelodau'r Tîm: Creative Director: Ricardo Montenegro Pessanha
Creative Designer: Mateus Matos Montenegro