Rock Rhyme Tea Pecynnu Te gan Yu Hsin Tseng

Mae Rock Rhyme Tea Pecynnu Te gan Yu Hsin Tseng yn enillydd uchel ei barch o'r 2026 Gwobr Efydd A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Dylunio Pecynnu.

EfyddPecynnu· 2026

Rock Rhyme Tea Pecynnu Te

gan Yu Hsin Tseng

Enillydd Gwobr Efydd A' Design Award yn y Categori Pecynnu

5,924

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #183194

Ymweld â'r Wefan Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Rock Rhyme Tea Pecynnu Te

Mae Rock Rhyme Tea yn ddyluniad pecynnu ar gyfer Te Craig Wuyi, te oolong Tsieineaidd. Ysbrydolwyd y dyluniad gan blanhigion te sy'n tyfu mewn holltau clogwyni. Cyfunir gweadau llwyd y graig ag elfennau printiau bloc pren Brenhinllin Song a strociau brwsh modern. Mae'r set yn cynnwys caniau te, cyfres o boteli bragu oer a llyfryn sy'n esbonio'r grefft draddodiadol ddeuddeg cam. Mae deunyddiau ysgafn yn efelychu golwg craig go iawn, tra bod y caniau mewnol yn defnyddio deunyddiau gwrth-leithder sy'n rhwystro golau. Mae cariwyr rhaff cywarch wedi'u gwau â llaw yn dwyn i gof ddail te wedi'u troelli. Mae'r pecynnu yn addas ar gyfer storio gartref a theithio fel ei gilydd.

Y Gydnabyddiaeth

Am y Gwobr Efydd A' Design Award

Mae Rock Rhyme Tea Pecynnu Te yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Rock Rhyme Tea Pecynnu Te fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Rock Rhyme Tea Pecynnu Te yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: This project reinterprets Wuyi Rock Tea through youthful packaging. Inspired by tea growing in cliff crevices, the design combines "rock gray" textures with Song Dynasty woodblock elements and modern brushstrokes. This fusion transforms traditional high-end tea into a trendy brand, bridging generations. The set includes tea canisters and a booklet detailing the "12-step craft." The concept extends to a refreshing cold-brew series, offering modern consumers a diverse drinking experience.
Dimensiynau a Phecynnu: Large Gift Box: 295 mm x 170 mm x 110 mm
Travel Set Box: 67 mm x 57 mm x 215 mm
Large Tea Canister: 75 mm x 75 mm x 100 mm
Travel Tea Canister: 50 mm x 50 mm x 50 mm
Cold Brew Bottle: 62 mm x 62 mm x 163 mm
Booklet: 113 mm x 30 mm x 198 mm
Tagiau: Rock, Rock Tea, Packaging, Gift, Gen Z, Chinese
Technoleg Cynhyrchu: The gift boxes and tea canisters are made from lightweight materials that simulate the appearance of real rock. To preserve the tea, the inner canisters and cold-brew bottles use moisture-proof and light-blocking materials. For the carriers, we hand-wove hemp ropes to mimic the twisted texture of traditional rock tea leaves. This design combines traditional handcraft with modern material technology to ensure both aesthetics and functionality.
Her Dylunio: To move away from traditional tea canister designs, we challenged ourselves to make the packaging look like real rocks while overcoming mass production limits. We used lightweight materials to achieve this heavy stone appearance. Additionally, we had to ensure that the hand-woven hemp rope carriers were functional and strong enough for daily use.
Ymchwil: This research employs a multi-dimensional approach to cultural and market repositioning. By analyzing the 12-step traditional tea-making process alongside semi-structured interviews with a 20-person youth demographic, we identified a significant generational aesthetic gap. Our findings revealed that 85% of target users desired a fusion of historical heritage and modern convenience. Consequently, this project strategically utilizes sensory innovation and youthful visual languages to transform an ancient cultural asset into a commercially viable, high-growth lifestyle product for the global market.
Ysbrydoliaeth: This project is inspired by Rock Tea growing in cliff crevices. As a type of Chinese Oolong tea, our goal is to attract young consumers through youthful packaging, bridging the gap between tea culture and the new generation. Based on research into the 12-step traditional craft and modern tea trends, we transformed rugged rock textures into a contemporary gift experience for the youth market.
Hyd y Prosiect: The project started in December 2025 in Taiwan and finished in March 2026 in Taiwan, and was exhibited in Young Designers' Exhibition (YODEX) in May 2026 in Taiwan.
Llif Gweithrediad: The gift set uses a simple top-and-bottom lid structure. To access the tea, users lift the main cover to find two large canisters for long-term storage and one small canister for single-use outdoor brewing. All tea canisters feature sealed lids that are opened by pulling the top cover. For immediate drinking, the cold-brew series uses a standard twist-cap bottle. This design allows users to easily switch between home storage and on-the-go convenience.
Patentau: Copyrights belong to Yu Hsin Tseng, Chih Shan Huang, Yung Chia Wang, Ling An Huang, Esther Leau, 2026.
Aelodau'r Tîm: Creative Director: Yu Hsin Tseng
Designer: Chih Shan Huang
Designer: Yung Chia Wang
Designer: Ling An Huang
Creative Director: Esther Leau
Cydnabyddiaeth Delweddau: Image #1 : Photographer Esther Leau, Rockrhyme Tea, 2026.
Image #2 : Photographer Esther Leau, Rockrhyme Tea, 2026.
Image #3 : Photographer Esther Leau, Rockrhyme Tea, 2026.
Image #4 : Photographer Yu Hsin Tseng, Rockrhyme Tea, 2026.
Image #5 : Photographer Yu Hsin Tseng, Rockrhyme Tea, 2026.