Pastry Gift Box Blwch Rhodd gan Fudesign - Kazuo Fukushima

Mae Pastry Gift Box Blwch Rhodd gan Fudesign - Kazuo Fukushima yn enillydd uchel ei barch o'r 2019 Gwobr Arian A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Dylunio Pecynnu.

ArianPecynnu· 2019

Pastry Gift Box Blwch Rhodd

gan Fudesign - Kazuo Fukushima

Cleient: Shanghai Yuyuan（group）co. Ltd

Enillydd Gwobr Arian A' Design Award yn y Categori Pecynnu

29,895

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #77858

Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Pastry Gift Box Blwch Rhodd

Mae Mr Qiao yn frand crwst o Yu Yuan. Mae'r brand yn anelu at ledaenu a chynhyrchu gair da ar lafar o'r man golygfeydd a dinas Shanghai. Mae ysbrydoliaeth y dyluniad yn dod o bensaernïaeth hanesyddol Shanghai, yn cynrychioli'r diwylliant unigryw. Roedd y dyluniad creadigol yn amsugno hanfod y bensaernïaeth a allai fod yn ddelwedd symbolaidd o arddull hen-Shanghai, wedi'i chyfuno â'r arddull fodern. Mae'n golygu bod y pecyn rhodd yn denu'r twristiaid i'w brynu fel arbenigedd lleol.

Y Gydnabyddiaeth

Am y Gwobr Arian A' Design Award

Mae Pastry Gift Box Blwch Rhodd yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i Pastry Gift Box Blwch Rhodd fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Pastry Gift Box Blwch Rhodd yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: Yu Yuan is a famous historical scenery spot in Shanghai. Mr. Qiao is a pastry brand owned by the operating company of Yu Yuan. This is a Brand LOGO and package design project for Mr. Qiao. The design blended the western style pastry with old-shanghai style, using the image of Shikumen (literally stone gate), which is the traditional Shanghai architecture. It is evaluated as a differentiated design during the market of tradition food which is full of the outdated design.
Dimensiynau a Phecynnu: Width 250 mm x Depth 250 mm x Height 32 mm
Tagiau: Food, Package, Logo, Old Shanghai,
Technoleg Cynhyrchu: The key potion of this design is the combination of Chinese and Western styles.
The logois in the shape of a Chinese seal, suggesting that Mr. Qiao is a made in China brand of western-style pastry. This is a modern design which fits the times.
The packaging box is square with Chinese style. The simplest lines are used to represent Shikumen (literally stone gate). The gate is hollowed-out in the middle to show the LOGO, which has symbolic meaning.
The main color of the package is celadon green, representing old Shanghai.
When the inner box is opened, on the golden paper, the consumers will see the pattern of birds and phoenix tree leaves which symbolizes old Shanghai. This unique design brings surprise to the consumers.
Her Dylunio: The core concept of the package design is modern nostalgic Shanghai. With this concept, the design should reflect charm of traditional Shanghai. Furthermore, the packaging style should be brand-new and unique, bringing topics for the tourists.
Ymchwil: Field work has been done on Yu Garden and analysis has been made on the client’s present products and competitors. The target group is tourists visiting Yu Garden. Our competitors include not only Shanghai local brands and domestic brands, but also international brands (Japanese brands, Taiwanese brands, etc.) of gift box. Finally, the product positioning was confirmed as Modern Nostalgic Shanghai.
Ysbrydoliaeth: In Shanghai, the year of 1800 is known as a Magic period. Full of historical stories, culture and arts attracted the generation by generation afterwards. By that time, architecture is the most representative of the unique culture. With the most advanced construction technology, integrated French style and tradition Chinese style, a brand-new culture was created. The creative design absorbed the quintessence of that age to take into this new era.
Hyd y Prosiect: The project started in November 2018 in Shanghai and finished in January 2019.
Llif Gweithrediad: This gift box is sold in the scenery spot and online store of Yu Yuan. Targeting tourists out of Shanghai, from the country and worldwide. The image of design could be a symbolic of the city. Attracted the tourists to purchase as local specialty. It has been a spreading of Shanghai culture around the world as the tourists present it to friends and relatives.
Aelodau'r Tîm: Creative Directer: Kazuo Fukushima
Art Directer: Haruka Takeuchi
Designer: Haruka Takeuchi
Account Manager: Ying Zhou
Printing execution: Kuai Hu (Beijing) Printing