Pagoda Hunaniaeth Gorfforaethol gan 1983Asia

Mae Pagoda Hunaniaeth Gorfforaethol gan 1983Asia yn enillydd uchel ei barch o'r 2020 Gwobr Haearn A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Graffeg.

HaearnGraffeg· 2020

Pagoda Hunaniaeth Gorfforaethol

gan 1983Asia

Cleient: 1983Asia

Enillydd Gwobr Haearn A' Design Award yn y Categori Graffeg

17,946

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #86954

Ymweld â'r Wefan Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Pagoda Hunaniaeth Gorfforaethol

Mae Pagoda yn hunaniaeth gorfforaethol a grëwyd ar gyfer cwmni ffrwythau Tsieineaidd. Mae'r hunaniaeth wedi'i seilio ar ddwy fasgot mwnci, a luniwyd yn gyntaf fel drafftiau pensil ac yna eu datblygu gan ddefnyddio meddalwedd dylunio digidol. Dewiswyd mwncïod gan eu bod yn gysylltiedig â ffrwythau yn niwylliant Tsieina, lle maent hefyd yn symboli doethineb a dewrder. Mae'r masgotiaid yn dawnsio drwy'r pedwar tymor, a mae'r blodau o'u cwmpas yn newid gyda phob hwyliau. Mae'r lliwiau'n cyfeirio at flodau, tymhorau a natur. Mae'r argraffu'n defnyddio caenu uwchfioled a stampio poeth. Y nod yw cyflwyno diwylliant Asiaidd gyda pharch at fywyd naturiol.

Y Gydnabyddiaeth

Am y Gwobr Haearn A' Design Award

Mae Pagoda Hunaniaeth Gorfforaethol yn enillydd Gwobr Haearn A' Design Award, cydnabyddiaeth fawreddog a roddir i ddyluniadau da sydd yn bodloni'r gofynion proffesiynol a diwydiannol a ddisgwylir gan greadigaethau wedi'u dylunio'n dda. Mae enillwyr Haearn yn dangos medrusrwydd mawr, arbenigedd uchel, dealltwriaeth arbenigol a gallu creadigol eu crewyr. Disgwylir i Pagoda Hunaniaeth Gorfforaethol fod yn greadigaeth uchel ei bri, a edmygir ac a anwylir, sydd yn ymarferol ac yn arloesol. Mae'r dyluniad buddugol hwn o Wobr Haearn A' Design Award yn integreiddio arferion gorau'r diwydiant ac mae ganddo nodweddion technegol cymwys wedi'u cysylltu â gwybodaeth ymarferol a dawn. Parchir Pagoda Hunaniaeth Gorfforaethol am ei drylwyredd ac fe'i dyluniwyd i ddarparu gwelliannau ansawdd bywyd sydd yn helpu i wneud y byd yn lle gwell.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: Pagoda is a fruit industry enterprise, as designer of their brand and mascot. 1983ASIA developed main characters based on unique Chinese culture. The characters are respectful of natural life and the gifts provided by nature. For example, monkey and peach have close natural relationship in Chinese culture. The unique color use and mascot design in this project were generated from Chinese culture.
Dimensiynau a Phecynnu: UV, hot stamping
Tagiau: Package design, totem, traditional culture, Asian design, fruits
Technoleg Cynhyrchu: 1983ASIA designed mascot graphic (the monkeys) from pencil draft. There are many monkey characters within the industry, and what 1983ASIA designed is not blindly follow mainstream ideas. 1983ASIA combined unique and aesthetic ideas, and transferred the draft on softwares such as AI and PS. The colour in this project is impressive because it carries deep meaning elements such as flowers, seasons and natural so on. Those elements expressed by printing technology such as UV.
Her Dylunio: The Pagoda brand includes three aspects which give a window into its products for the consumer. From product, to living and concept, these three dimensions explain how Pagoda respects the environment, looks after the land, and builds up an ecosystem which focuses on its costumers. Those dimensions above all need to be delivered to customers smoothly rather than force them to believe. Even there were many elements, however, 1983ASIA developed two cute and lovely characters to help the brand demonstrate those ideas.
Ymchwil: Chinese symbol and totem research
Ysbrydoliaeth: Pagoda is a Chinese enterprise which produce fruits. 1983ASIA did research in Chinese culture and semiology, and choose monkey as mascot character. Fruits are correlated with the monkey. Monkey symbolizes wisdom and courage in China. As Asian designers, 1983ASIA wants to show world the beauty of Asian culture through design methods.
Hyd y Prosiect: this project finished in end of 2017 in Shenzhen China
Llif Gweithrediad: Monkeys are correlated with the fruits, in this project, they dance in each of the four seasons, and flowers change with emotion. Grass and wood represent the seasons and flowers look forward to producing their fruits. Flowers are the symbol of a happy life, and also the expectation that nature harvest fruit. In a farming society, people use dance to communicate with the heavens and the earth, praying for a natural abundance every year, which has become popular around the world. 1983ASIA turned this joyful and beautiful art form into a part of farming aesthetics.
Patentau: 1983ASIA
Aelodau'r Tîm: Yao
Susu
Fang Yu Qing
Jemay Ho
Zhou Xiao Jie
Cydnabyddiaeth Delweddau: 1983ASIA