Mae EXP Brasil Brand Dyluniad Brand gan Mateus Matos Montenegro yn enillydd uchel ei barch o'r 2020 Gwobr Arian A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Graffeg.

ArianGraffeg· 2020

EXP Brasil Brand Dyluniad Brand

gan Mateus Matos Montenegro

Cleient: EXP Brasil

Enillydd Gwobr Arian A' Design Award yn y Categori Graffeg

76,536

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #87730

Archwilio Gwasanaethau Ymweld â'r Wefan Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am EXP Brasil Brand Dyluniad Brand

Daw'r dyluniad ar gyfer brand EXP Brasil o egwyddorion undod a phartneriaeth companys. Priodoli'r gymysgedd rhwng technoleg a dylunio yn eu prosiectau fel ym mywyd y swyddfa. Mae elfen deipograffeg yn cynrychioli undeb a chryfder y cwmni hwn. Mae dyluniad llythyren X yn gadarn ac yn integredig ond yn ysgafn iawn ac yn dechnolegol. Mae'r brand yn cynrychioli bywyd y stiwdio, gydag elfennau yn y llythyrau, ar y gofod cadarnhaol a negyddol sy'n uno pobl a dylunio, unigol a chyfunol, syml gyda thechnolegol, ysgafn a chadarn, proffesiynol a phersonol.

Y Gydnabyddiaeth

Am y Gwobr Arian A' Design Award

Mae EXP Brasil Brand Dyluniad Brand yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i EXP Brasil Brand Dyluniad Brand fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae EXP Brasil Brand Dyluniad Brand yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: The proposal appropriates the elements of unity, partnership, robustness, lightness and technology that are as much used in the projects as in the office structure, and in its various areas of expertise within Architecture, Urbanism and Engineering. The union is the strength of this company.
The union between people and forms; individual and collective; simple with technological; lightweight and robust; professional and personal.
To unify all these elements, it was used an element of the source design in an integrated and solid way.

In the typography, the special design of the letter E uses the negative space to create with the letter X a house icon, reinforcing the commitment of the studio.
The letter P has the lower part in a curve, relating with the design of an open door in a blueprint.
Dimensiynau a Phecynnu: The design was designed in CMYK, making it easy to print on a variety of media, but always thinking about RGB space and how shapes and colors would fit in the middle of the light.
Tagiau: Architecture, brand, logotype, engineering, contruction, design
Technoleg Cynhyrchu: Many elements have been created to complement the brand. From business cards, Billboard for the contruction site, printed portfolio, design patterns, social media, t-shirts and coffee mugs.
Each one with its technology, from offset printing, screen printing and acrylic UV printing.
Her Dylunio: The great creative challenge was to bring and express all the union, quantity, malleability and quality of the functions and areas that the company provides. Putting it all together into one symbol, in the positive and negative space, that represented the soul of the company.
Ymchwil: Research was done in various areas related to architecture and engineering, from magazines, visits to works in progress and completed, and one day analyzing the structure and how the company works internally with its employees.
Ysbrydoliaeth: The brand has an immense importance for the business because it symbolizes a great everything of the company, its ideals, quality, concepts, designs, technology, its way of attending to the customer, its unique peculiarities.
The EXP Brasil brand was born from these principles, appropriating the mixture between technology and design, and inserting this concept into the letter X, which has in itself the idea of the correct place, the point of the question and the answer. The use of the negative space was also included in the typography, to reaffirm the studio concept and position.
Hyd y Prosiect: The project started February 2018 and ended in January 2019
Llif Gweithrediad: The brand interacts with its medium, whether it is paper, business card, outdoor signs or billboards. Exactly representing all this union and interaction between its employees and their areas of expertise within Architecture and Engineering. The negative space in the typography interacts with the product, a building, a house, a construction.
Aelodau'r Tîm: Mateus Matos Montenegro