Steel City Uchafbwynt Tradeshow gan Responsive Spaces

Mae Steel City Uchafbwynt Tradeshow gan Responsive Spaces yn enillydd uchel ei barch o'r 2020 Gwobr Arian A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Rhyngwyneb.

ArianRhyngwyneb· 2020

Steel City Uchafbwynt Tradeshow

gan Responsive Spaces

Cleient: Primetals Technologies Austria

Enillydd Gwobr Arian A' Design Award yn y Categori Rhyngwyneb

43,691

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #89866

Ymweld â'r Wefan Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Steel City Uchafbwynt Tradeshow

Mae'r Ddinas Dur yn fodel arddull sy'n darlunio gwaith dur y dyfodol. Mae'n cynnwys modelau acrylig lled-dryloyw wedi'u gosod ar wal dan arweiniad, sy'n gweithredu fel sgrin ar gyfer arddangos achosion defnydd amrywiol trwy wneud yn llythrennol i'r Steel City glow: wrth ddewis un o'r senarios yn y terfynellau, mae defnyddwyr yn sbarduno animeiddiadau sy'n delweddu'r prosesau a llif gwaith y gwaith dur mewn tân gwyllt o olau a lliw wedi'u taflunio trwy'r modelau acrylig ar ei ben. Mae'r profiad cyfan yn cael ei ymestyn gan haen broffesiynol o wybodaeth, a gyrchir yn y terfynellau trwy ryngwyneb haptig unigryw.

Y Gydnabyddiaeth

Am y Gwobr Arian A' Design Award

Mae Steel City Uchafbwynt Tradeshow yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i Steel City Uchafbwynt Tradeshow fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Steel City Uchafbwynt Tradeshow yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: The operation of the Steel City is bound to a unique rotary knob: While turning, several "steps" can be felt as "real" physical resistance. These are not analog in nature, but instead are generated through a magnetized liquid inside the knob's housing and can be programmed in realtime. The knob is programmed to adapt accordingly to every selected content and therefore enabling the experts from Primetals to focus on their visitors without ever taking their eyes off the presented stories.
Dimensiynau a Phecynnu: Over 200 acrylic 3D-models of a steel plant positioned upon a 6,5 x 4,5 meter led-wall, which is positioned horizontally between 4 interactive terminals. Every terminal utilizes a rotational knob featuring haptical feedback that changes in realtime corresponding to its navigational state. Cubic dimensions of the whole installation: 8m x 5m x 5,5m. The led-wall is raised 60cm from the floor, housing the hardware necessary for operating the installtion beneath.
Tagiau: haptic interface, digital staging, interactive installation, digital enhanced acrylic models
Technoleg Cynhyrchu: Over 200 different semi-transparent acrylic 3D-models were designed and manufactured depicting the model of a modern steel plant and were placed on a 24 sqm led-wall. The interfaces of the terminals around the Steelcity are specifically designed and built for the purpose of a haptic and intuitive user-experience. On top of the installation is a special reflective material, which mirrors the whole visualization of the acrylic models on the led-wall and projects it towards the far corners of the stand, giving everybody an additional perspective.
Her Dylunio: While our client is highly specialized in the field of steelworks and thus needed to communicate complex technical information to its own clients and partners, we still wanted to maintain a very productive level of minimalism for this installation in order to deliver their messages in a crystal-clear and visually aesthetic manner. Also, for the people operating the terminals and navigating through the different use-cases, we needed a haptic interface that is simple enough, yet incredibly responsive to the user in order for them to fully concentrate on the dialog with their customers.
Ymchwil: One of the research objectives was to develop an interface which can be programmed in real-time for the haptic rotary knob. We developed an in-house protocol which is able to communicate changes in the haptic structure to the hardware on the fly corresponding to the content on-screen. Another objective was to simplify the immensely complex processes and mechanisms of a steelplant to a stylized level which can be transported onto our model and create a visual language that is at the same time beautiful to watch and informative on a professional level.
Ysbrydoliaeth: Our inspiration for this project was to merge the necessity of visualizing extremely complex processes with an easy to use and intuitive haptic interface. The goal was to have an installation that would deliver expert knowledge on point and at the same time act as an visual highlight of the stand while maintaining the structural complexity of its professional use-cases. We wanted to merge a magical experience with a top notch user experience into a tool that serves the expertise of our client and helps them to deliver this expertise effortless to all visitors at the trade show stand.
Hyd y Prosiect: June 2019 in Duesseldorf at METEC 2019
Llif Gweithrediad: By selecting one of 12 scenarios at 4 terminals users can trigger animated sequences on the led-wall, which visualize the processes and work-flows of a steel plant in a firework of light and color. Steel is processed, data packets buzz through virtual lines, problems and solutions are displayed schematically and in context, always projected through the acrylic models on top. While the Steel City blends all stories perfectly, the terminals offer in-depth details to the individual users.
Aelodau'r Tîm: Director: Markus Pargfrieder
Spatial Experience Developer: Katharina Mayrhofer
Interface Engineer: Julian Reil
Spatial Experience Designer: Martin Zeplichal
Cydnabyddiaeth Delweddau: Photo credits: Responsive Spaces & Philip Kistner Fotografie
Video credits: Responsive Spaces & Eyup Kuş