Songhua River Rice Pecyn Reis gan 33 and Branding Co., Ltd.

Mae Songhua River Rice Pecyn Reis gan 33 and Branding Co., Ltd. yn enillydd uchel ei barch o'r 2020 Gwobr Arian A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Dylunio Pecynnu.

ArianPecynnu· 2020

Songhua River Rice Pecyn Reis

gan 33 and Branding Co., Ltd.

Cleient: Sourceage

Enillydd Gwobr Arian A' Design Award yn y Categori Pecynnu

42,119

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #89941

Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Songhua River Rice Pecyn Reis

Mae Songhua River Rice, yn gynnyrch reis pen uchel o dan FFYNHONNELL Food Group. Wrth i’r ŵyl Tsieineaidd draddodiadol - Gŵyl y Gwanwyn agosáu, maent yn dylunio trwy gynnyrch reis wedi’i becynnu’n hyfryd fel anrhegion i gwsmeriaid anrhegion Gŵyl y Gwanwyn, felly mae angen i’r dyluniad cyffredinol adleisio awyrgylch Nadoligaidd Gŵyl y Gwanwyn, gan dynnu sylw at yr elfennau diwylliannol Tsieineaidd traddodiadol. ac ystyr da addawol.

Y Gydnabyddiaeth

Am y Gwobr Arian A' Design Award

Mae Songhua River Rice Pecyn Reis yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i Songhua River Rice Pecyn Reis fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Songhua River Rice Pecyn Reis yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: The Songhuajiang rice was the high-class rice from Suyuan Food Group. They produced the well-packaged rice as corporate gifts at Chinese new year approach. Therefore, the package design should satisfy the festival atmosphere，display the traditional Chinese culture elements, and spread the good moral.
Dimensiynau a Phecynnu: Width 210mm x Depth 40mm x Height 160mm
Tagiau: Package，China，Rice，Food，Festival，Cultural
Technoleg Cynhyrchu: The reason why this packaging was unique not only because its shape was unusual, but also its materials was special. In order to improve the quality and smoothness of packaging, they chose the fine pearl paper and used laser cutting technology, which made the scales of Koi more clear and the whole packaging more three-dimensional and vivd.
Her Dylunio: Most rice packages in China are made in plastic bags. As a New Year gift, this kind of rice has not only Chinese traditional elements but also high-end auspicious implications, which is difficult to package. After the originality is determined as Koi carp, the requirements for subsequent materials and production technology are also very high. Through continuous cutting pressure testing, we finally achieve the effect of complete scaling without cutting off.
Ymchwil: This striking unique packagings are both creative and aesthetical alongside with a good moral, keeping a deep impression to the consumers. It helps enhancing the customer's favor for the brand, as well as the brand marketers to complete a successful marketing.
Ysbrydoliaeth: Koi means good luck in China. Therefore, combining the water, light, earth, and other elements, they picked up Koi as the packaging form. In addition, they inosculated patterns and color features of Koi for satisfying the overall visual effect.
Hyd y Prosiect: The project started in September 2018 in Beijing and finished in December 2018 in Beijing, and was exhibited in Supermarket in December 2018.
Llif Gweithrediad: By comparing the effects of various papers, they finally adopted fine-grained Pearl paper, which can better highlight the texture of smoothness and brightness, as well as the combination of laser cutting technology and manual, to make the scales turn up slightly, so that the whole packaging has a more three-dimensional sense.
Patentau: Copyrights belong to 33 and branding, 2019.
Aelodau'r Tîm: Xiaowei Zhang
Jing Xu
Zengwei Qin
Jingyan Li
Cydnabyddiaeth Delweddau: Main Image: Photographer Jing Xu, Songhua River, 2019.
Image #1: Photographer Jing Xu, Songhua River, 2019.
Image #2: Photographer Jing Xu, Songhua River, 2019.
Image #3: Photographer Jing Xu, Songhua River, 2019.
Image #4: Photographer Jing Xu, Songhua River, 2019.