Mae U15 Cyfres gan Tiago Marques yn enillydd uchel ei barch o'r 2020 Gwobr Arian A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Ffotograffiaeth.

ArianFfotograffiaeth· 2020

U15 Cyfres

gan Tiago Marques

Enillydd Gwobr Arian A' Design Award yn y Categori Ffotograffiaeth

48,177

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #90822

Ymweld â'r Wefan Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am U15 Cyfres

Mae prosiect yr artistiaid yn manteisio ar nodweddion adeilad U15 i greu cysylltiad ag elfennau naturiol sy'n bresennol yn y dychymyg ar y cyd. Gan fanteisio ar strwythur yr adeilad a rhannau ohono, fel ei liwiau a'i siapiau, maent yn ceisio ennyn lleoliadau mwy penodol fel y Goedwig Gerrig Tsieineaidd, Tŵr Diafol America, fel eiconau naturiol generig fel rhaeadrau, afonydd a llethrau creigiog. Er mwyn caniatáu dehongliad gwahanol ym mhob llun, mae'r artistiaid yn archwilio'r adeilad trwy ddull minimalaidd, gan ddefnyddio gwahanol onglau a safbwyntiau.

Y Gydnabyddiaeth

Am y Gwobr Arian A' Design Award

Mae U15 Cyfres yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i U15 Cyfres fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae U15 Cyfres yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: The project aims to evoke, from the artists' architecture photographs, elements present in nature. That photographs exploit the U15's aseptic shapes in a sharp relationship with landscape stereotypes present in our subconscious, like waterfalls, mountains, waves, and more.

U15 is a photographic series that links two contrasting realities, generating a new vision of the building. Every single frame conveys two different interpretations.
Dimensiynau a Phecynnu: To achieve the highest dynamic range possible, they opted to work in RAW format. Thanks to that, during the post-production, Tiago and Tania were able to handle shadows, highlights, and sporadic reflections, keeping a well-balanced contrast, without a more invasive file manipulation.
Tagiau: architecture, architectural photography, photography, cityscape, building, milano, italy, milan, design, futuristic, minimal, minimalism, metal, material, nature, natural, environment, ambient, waterfall, rocky slope, waves, mountains, cortex, relationship, trees, U15
Technoleg Cynhyrchu: In this photographic series, they had intentionally overexposed the sky, to focus the attention entirely on the structure and its features.

The artists preferred to work during the afternoon, with the highest luminosity, to perform in freehand take advantage of more dynamic frames, keeping a minimalist approach.
Her Dylunio: The major challenge was to show the building from several angles. The pictures should have suggested multiple interpretations. To did it, the artists took several shots, trying to forecast the final result.

It was a goal hard to reach because they had to keep focused on the collective imaginary of nature during all the creative processes.
Ymchwil: To find the right photographs for the project, Tiago and Tania had created a lot of calls to actions in the social networks. The massive reaction of people helped to define that selection. From the 13.459 interactions, 64% of them came from a target with an age of mid 18 and 35 years old. The results were mostly in accord with the artists' proposals. They also noticed that most of the suggestions to change the comparison came from accounts under 30.
Ysbrydoliaeth: The building U15, subject of Tiago and Tania's photographic series, is located in a part of the new district of north Milanofiori, in Milano. Designed by Cino Zucchi Architetti, the structure is in a continuing relationship with the design of the green.

The artists inspired by the masterplan idea, take advantage of the shapes, colors, and materials of U15, to develop a photographic concept which wants to combine the building design with traditional nature landscapes.
Hyd y Prosiect: The project started on the 14th of April 2018 in Milanofiori. It requested several months of work, including a first selection, associations with natural landscapes, online pools, post-production, the second round of online pools, final selection, and release on our website.
Llif Gweithrediad: Working on U15, the artists obtained a lot of different shots, which caused a long selection process.

The hardest part was to find photographs that could best fit the idea. They made several pools online to individuate the most intuitive association.

To realize this photographic series, they plan to use the lambda chromogenic print technology, keeping a faithful representation of the U15's metallic tones and utilize the same building's materials to frame the prints.
Aelodau'r Tîm: Tiago Marques
Tania De Pascalis
Cydnabyddiaeth Delweddau: Main image: Photographer, Tania De Pascalis, Waterfall 2018
Image #1: Photographer, Tiago Marques, Mountains 2018
Image #2: Photographer, Tania De Pascalis, Cortex 2018
Image #3: Photographer, Tiago Marques, Waves 2018
Image #4: Photographer, Tiago Marques, Rocky slope 2018