Winetime Seafood Pecynnu gan Olga Takhtarova

Mae Winetime Seafood Pecynnu gan Olga Takhtarova yn enillydd uchel ei barch o'r 2020 Gwobr Blatinwm A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Dylunio Pecynnu.

PlatinwmPecynnu· 2020

Winetime Seafood Pecynnu

gan Olga Takhtarova

Cleient: Sot B&d

Enillydd Gwobr Blatinwm A' Design Award yn y Categori Pecynnu

988,506

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #92361

Archwilio Mwy Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Winetime Seafood Pecynnu

Dylai'r dyluniad pecynnu ar gyfer cyfres Winetime Seafood ddangos ffresni a dibynadwyedd y cynnyrch, dylai fod yn wahanol yn ffafriol i gystadleuwyr, dylai fod yn gytûn ac yn ddealladwy. Mae'r lliwiau a ddefnyddir (glas, gwyn ac oren) yn creu cyferbyniad, yn pwysleisio elfennau pwysig ac yn adlewyrchu lleoliad brand. Mae'r cysyniad unigryw sengl a ddatblygwyd yn gwahaniaethu'r gyfres oddi wrth wneuthurwyr eraill. Roedd y strategaeth o wybodaeth weledol yn ei gwneud hi'n bosibl nodi amrywiaeth cynnyrch y gyfres, ac roedd defnyddio lluniau yn lle lluniau yn gwneud y deunydd pecynnu yn fwy diddorol.

Y Gydnabyddiaeth

Am y Gwobr Blatinwm A' Design Award

Mae Winetime Seafood Pecynnu yn enillydd Gwobr Blatinwm A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau gwirioneddol eithriadol, cain a godidog. Mae enillwyr Platinwm yn rhyfeddodau creu, yn dystiolaeth i derfynau creadigrwydd deallusol, ac yn dangos proffesiynoldeb ac athrylith diguro eu dylunwyr. Disgwylir i'r dyluniadau hyn fod y gweithiau enwocaf sydd yn diffinio estheteg oes, yn cyfrannu at les cymdeithas ac yn gwthio ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Winetime Seafood Pecynnu yn arddangos lefel drosgynnol o ragoriaeth ac yn gwneud y byd yn lle gwell yn ddiamau gyda'i nodweddion manteisiol a gwerthfawr. Mae Winetime Seafood Pecynnu yn waith buddugol Gwobr Blatinwm A' Design Award sydd yn deffro dyheadau, yn ysbrydoli, yn cyffroi, yn swyno ac yn cynnau llawenydd mawr.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: The new design emphasizes all the advantages of the brand: the colors reflect the gastronomic nature of the product; unique style and well-arranged design emphasize the solid attentive attitude of the manufacturer to the product, which escalates loyalty to delicacies taste; the packaging looks bright, perceptible and does not require extra effort from the buyer while making a choice.
All this makes the product more attractive to consumers and helps to make a purchasing decision quicker.
Dimensiynau a Phecynnu: boxes 100mm x 100 x 40mm, 150mm x 330mm x30mm, 350mm x 180mm x 50mm, 360mm x 100mm x60mm
Tagiau: seafood, fish, frozen food, packaging, branding
Technoleg Cynhyrchu: The designer decided that the Winetime Seafood packaging should demonstrate the reliability of the brand and convey the freshness of the products. For this, a single unique concept was developed, and the visual information strategy was used.

The entire series packaging is developed in a single unique style. This approach compiles the assortment under one brand and distinguishes the series Winetime Seafood from products of other manufacturers presented in retail chains.
Her Dylunio: The packaging had to convey the quality and reliability of the brand, inspire to buy. First of all, effective elements had to be discovered so that they tell about the taste and quality of the product, emphasize the attentive manufacturer’s attitude. And also the packaging had to be harmonious, understandable and not overloaded with the information. The second challenge was to create an emotional image that would appeal to the target audience and distinguish packaging from competitors.
Ymchwil: The designer considered the following key points. There is certain psychology of choosing colors in design — each color conveys an idea. Brightness and contrast attract attention. They are noticeable and improve the perception of information. For each item in the series special visual element was created: a picture and an inscription. The illustration helped to make the packaging more visually interesting and clear and arouse certain feelings among buyers.
Ysbrydoliaeth: Winetime Seafood is a new series of fish and other seafood products that combines more than 10 products: wild dorado, salmon, European bass, Nile perch, scallops, octopus, tiger shrimps, etc. The technology of shock (quick) freezing allows the products to preserve the structure, nutritional value, and maximum taste.
Hyd y Prosiect: Ukraine, Kyiv, the project began in December 2018 and ended in May 2019
Llif Gweithrediad: In addition, each item of the series has its own separate visual element – an image and an inscription - which allows the buyer to understand easily what he or she has got: an octopus, perch, shrimp or other. This approach, on one hand, preserves the unity of brand perception, and on the other hand, makes a specific product search simpler. Three main brand colors chosen by the designer are deep blue - the color of the deep sea, bright orange - the company color, and pure white - a symbol of freshness. A sans serif font compliments the overall picture.
Cydnabyddiaeth Delweddau: Imagines №1-5 are used images www.shutterstock.com
www.freepik.com