Mae 13 International Cultural Media Hunaniaeth Brand gan Creator Strategic Marketing Co., Ltd yn enillydd uchel ei barch o'r 2020 Gwobr Efydd A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Graffeg.

EfyddGraffeg· 2020

13 International Cultural Media Hunaniaeth Brand

gan Creator Strategic Marketing Co., Ltd

Cleient: CREATOR Strategic Marketing Co., Ltd

Enillydd Gwobr Efydd A' Design Award yn y Categori Graffeg

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Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #92411

Ymweld â'r Wefan Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am 13 International Cultural Media Hunaniaeth Brand

Mae 13 International Cultural Media yn hunaniaeth brand a grëwyd ar gyfer cwmni cynhyrchu amlgyfrwng sy'n weithredol ym maes rhaglenni teledu, ffilmiau, datblygu diwylliannol a chreadigol ac adloniant. Mae'r logo yn seiliedig ar y gair Thirteen, wedi'i dynnu â strociau wedi'u paentio â llaw sy'n mynegi bywiogrwydd a thyndra. Ychwanegwyd y rhifol Arabaidd 13 fel acen, gan gyfeirio at stori ystyrlon o sefydlu'r cwmni. Du ac aur yw'r prif liwiau, a ddewiswyd i awgrymu arbenigedd a chymeriad rhyngwladol. Ar amlenni a deunydd ysgrifennu, mae'r logo yn cael ei dorri a'i chwyddo er mwyn pwyslais gweledol.

Y Gydnabyddiaeth

Am y Gwobr Efydd A' Design Award

Mae 13 International Cultural Media Hunaniaeth Brand yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i 13 International Cultural Media Hunaniaeth Brand fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae 13 International Cultural Media Hunaniaeth Brand yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: Thirteen International Creative Industries and Multimedia is a multimedia production company, which includes tv programs, movies, cultural and creative development and entertainment. It is a very diverse and creative company, which has international perspective in the professional field. Therefore, during the process of the visual design, we took the ideal company profile from the founders mind to create a design expresses the youth and creativity that fits the best to the brand.
Dimensiynau a Phecynnu: Western style envelope 215mm x 184mm
Chinese style envelope 325mm x 247mm
Letter paper 210mm x 297mm
Tagiau: branding, identity, entertainment, multimedia, creative
Technoleg Cynhyrchu: Since it is a multimedia cultural and creative company with a clear operating direction and purpose, we focus more on the image of the brand in founders mind and the number 13. After the discussion and positioning, we set four key points for the brand design: Young, Neat, Tension, and internationalization. English text is used for the logo, using hand-painted style to express the unrestrained vitality and the tension in design.
In the design of the branded products, such as envelopes and stationery, we crop and enlarge the logo to create the visual tension of the image.
Her Dylunio: When we set the design style at the beginning, taking the elements of film and television multimedia is not enough to express the spirit and the story of the brand, especially it is lack of uniqueness. Therefore, we changed the way of thinking and focused our strategy on the founders founding process. The final outcome successfully reached the founders ideal image.
Ymchwil: In the early stage, we collected relevant information and elements related to the multimedia industry and analyzed the visual designs from other design studios. We discussed with the brand operation team many times on the initial design elements, like the trigger, volume control panel, and playback Interface, etc. As the team consistently felt that it was too ordinary and did not have the unique sense of the brand. In the end, the design element was positioned on the most meaningful element in the founder's heart.
Ysbrydoliaeth: At the brand launching meeting, we hope that the name of the brand can have a story and meaning, which will help brining a spiritual symbol into the brand image. We decided to use the number 13 as the name of the company, a number has a meaningful story during their business planning stage.
Hyd y Prosiect: The brands visual identity and space design took nearly 5 months (from 16/08/2016~) to complete, in both Taipei and Taichung, Taiwan.
Llif Gweithrediad: The logo is based on the text THIRTEEN, and the font strokes are hand-painted. It emphasizes the creativity, vitality and the neatness of the brand. With the Arabic numeral 13 along embellishing the design. We use black and gold as two main colors presenting the brand is capable to have the highest level of expertise and international texture under the young and energetic.
Aelodau'r Tîm: Design Deputy Manager: Gray Wu
Senior Designer: Chih Yu Hsieh