World Cyber Games 2019 Xi'an Gŵyl Esports gan Kenneth Nienhuser

Mae World Cyber Games 2019 Xi'an Gŵyl Esports gan Kenneth Nienhuser yn enillydd uchel ei barch o'r 2020 Gwobr Aur A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Digwyddiad.

AurDigwyddiad· 2020

World Cyber Games 2019 Xi'an Gŵyl Esports

gan Kenneth Nienhuser

Cleient: Eidetic Marketing

Enillydd Gwobr Aur A' Design Award yn y Categori Digwyddiad

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Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #93904

Ymweld â'r Wefan Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am World Cyber Games 2019 Xi'an Gŵyl Esports

Mae World Cyber Games 2019 Xi'an yn ŵyl esports a gynhaliwyd dros bedwar diwrnod mewn canolfan arddangosfeydd yn Xi'an, Tsieina. Roedd y digwyddiad yn cwmpasu 30,000 metr sgwâr ac yn dwyn ynghyd 504 o athletwyr o 33 o wledydd. Mae'r dyluniad wedi'i seilio ar ffurf ciwb logo'r digwyddiad. Cafodd pwyntiau, ymylon ac wynebau'r ciwb eu cymhwyso i'r llwyfan, yr arwyddion a'r nwyddau. Adeiladwyd ciwb yn cydbwyso ar un ymyl fel cofadail LED yn y plaza canolog. Cynlluniwyd llwybrau, llwyfannau a chyfleusterau i arwain llif ymwelwyr. Roedd y rhaglen yn cynnwys twrnamaint, seremoni agoriadol, gŵyl gerddoriaeth a digwyddiad cosplay.

Y Gydnabyddiaeth

Am y Gwobr Aur A' Design Award

Mae World Cyber Games 2019 Xi'an Gŵyl Esports yn enillydd Gwobr Aur A' Design Award, cydnabyddiaeth aruthrol o fawreddog a roddir i ddyluniadau o'r radd flaenaf, rhyfeddol a rhagorol. Mae enillwyr Aur yn greadigaethau hynod arloesol, gweledigaethol a disglair o ysblennydd sydd yn adlewyrchu athrylith, doethineb a medrusrwydd eu dylunwyr. Disgwylir i World Cyber Games 2019 Xi'an Gŵyl Esports fod yn ddyfais hynod glodfawr, arloesol a chofadwy sydd yn cyflwyno gwerth digynsail. Mae'r dyluniad buddugol hwn o Wobr Aur A' Design Award yn brosiect ysblennydd a pharchus sydd yn elwa yn fawr ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae World Cyber Games 2019 Xi'an Gŵyl Esports yn creu teimladau dwys o ddyhead, yn cynhyrfu angerdd, yn annog creadigrwydd ac yn ein cyfareddu.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: For the WCG 2019, the main focus was consistent communication. Due to a 6 year absence, there were many challenges to overcome. To absolve these, we overhauled all wording related to design across various forms of documentation, from brand identity to event design, even operations. Consistent communication was required since WCG had evolved from being simply an esports tournament and had grown into an event that offered user engagement programs, a music festival, and conferences.
Dimensiynau a Phecynnu: Venue: Xi’an Qujiang International Exhibition center
Total Area: 30,000 sqm
Main Stage: Width 55,000mm x Depth 11,000mm x Height 10,000mm
Centre Plaza: Width 10,000mm x Depth 10,000mm x Height 9,500mm
Tagiau: game, eSports, WCG, World cyber games, festival
Technoleg Cynhyrchu: In production, we focused on effectiveness. All parts of the event space, including pathways, stages, facilities, and others, were planned out to create optimum flow throughout the event. Throughout the construction and application of structures and platforms, banner printing, and more, we maximized efficiency in costs and operations, sticking to the strategy of ‘Choice and Focus’ to maximize detail depending on location, applying the most detail to spaces that received the most attention.
Her Dylunio: The return of WCG was the most difficult hurdle for us to overcome in this project. In the esports industry, change comes fast, in an ever-cycling world of tournaments and trends. Gamers were only familiar with the old, outdated style of previous events. Our greatest task was introducing a new WCG to viewers without erasing the fond memories of older fans. So we presented a show match, starring veteran players from previous WCG tournaments, while introducing new programs and designs.
Ymchwil: To ensure enjoyment, we conducted research, visiting the site location, interviewing gamers, running simulations and other methods to gather as much data as we could. Our conclusion was that we would have to provide communication design that consistently conveyed that this was a WCG that was here to stay. Consistency was defined by the WCG logo, the ‘cube’. After interpreting its shape multi-dimensionally, it was applied through various communication items like pamphlets and merchandise.
Ysbrydoliaeth: WCG 2019 Xi’an’s design’s biggest motif was the WCG logo, the ‘cube’. Our design team interpreted the aspects of the cube, its points, edges, faces, and outline, throughout design application. For example, to illustrate progress and opposition on our stage, the cube’s intersecting edges were used, and to signify harmony, the cube itself was balanced on one edge at the center of the main plaza as a LED monument.
Hyd y Prosiect: January 2019 kicked off the tournament. The venue was already established at Xi’an, China’s “Xi’an Quijang International Conference & Exhibition Center”. That meant there were 7 months to plan out in detail the space design, communication design, event operations planning and more before the finals in July. The event took place from July 18th to 21st, 2019 over the course of 4 days.
Llif Gweithrediad: The World Cyber Games are the world’s first game Olympics who left the tournament scene 6 years ago. The goal now was to provide a Grand Finals that global fans with 504 athletes from 33 different countries could enjoy. Operations included managing the tournament for the 4 day event, user programs, and management of the Players Lounge for optimal communication and coordination of the athletes. Over the course of 4 days, there was also an EDM festival, an opening ceremony, and a Cosplay program.
Aelodau'r Tîm: Operating Directors: Ashley jung, Vicky Jin
Creative Directors: Justin Choi, Jessica Choi
Sr. Account Planners: Han Gao, Jina Cha, Jay Lee
Planners: Scott Shin, Leah Kang, Kevin Ham, Chris Ahn
Sr. Designers: Kimmi Kim, Min Seo, Olivia Shin
Designers: Ella Choi, Joanna Seok, Jed Jung