Morph Brandio Bwyd a Diod gan Mars Design Consultants

Mae Morph Brandio Bwyd a Diod gan Mars Design Consultants yn enillydd uchel ei barch o'r 2020 Gwobr Efydd A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Graffeg.

EfyddGraffeg· 2020

Morph Brandio Bwyd a Diod

gan Mars Design Consultants

Cleient: Mars Design Consultants

Enillydd Gwobr Efydd A' Design Award yn y Categori Graffeg

13,028

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #98855

Ymweld â'r Wefan Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Morph Brandio Bwyd a Diod

Mae Morph yn rhaglen frandio ar gyfer bar a bwyty ar ben to yn Hangzhou, Tsieina. Mae'r hunaniaeth yn tynnu ar Liangzhu, hen stori garu Tsieineaidd, ac ar adenydd irideis y glöyn byw morffo glas. Mae'r logo'n cyfuno siapiau adenydd y glöyn byw benywaidd a gwrywaidd yn un symbol. Mae cefndir porffor tywyll yn awgrymu noson serennog, tra bo'r adenydd yn dangos trawsnewidiad o liwiau'r enfys. Patrwm glöyn byw tebyg i galeidosgop yw'r prif elfen graffigol. Cymhwysir y patrwm i'r fwydlen, y bocs matsis, taflunio symudiad a cherflun celf wal.

Y Gydnabyddiaeth

Am y Gwobr Efydd A' Design Award

Mae Morph Brandio Bwyd a Diod yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Morph Brandio Bwyd a Diod fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Morph Brandio Bwyd a Diod yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: Morph is a roof bar located at Kempinski Hotel Hangzhou. The design starts with a local ancient love story and aims to be the most iconic part of the hotel. The emotional expression is fulfilling in every single part of the design, through colour, pattern and etc. It turns a traditional legend into a modern city's landmark, brings the travellers firmly into the local culture. The motion graphics has been acting as an essential role of the project, and immerse people into the folktale.
Dimensiynau a Phecynnu: Logo minimum size for the vertical logo width is 15mm
Menu design is (W)120mm x (H)300mm
Matchbox design is (W)60mm x (H)40mm x (D)20mm
Wall art sculpture is (W)2000mm x (H)1200mm
Tagiau: Morph, Modern Chinese bar, Food and Beverage branding, Logo Design, Art Design
Technoleg Cynhyrchu: The logo represents a butterfly with two dominant forces which brings it to fly in the vast universe till eternity. The dark purple colour is used as the background colour to represent the starry night while the wings of the gynandromorph mirror the colourful transition of the rainbow. The kaleidoscope-like butterfly pattern is the main planar element, showing the unpredictable and mysterious qualities of the blue butterfly in the light and shadow. Such patterns will continue to be applied to menu, dynamic projections, and even artwork. The choice of fonts, young, stylish which converges with the taste of the futuristic interior design.
Her Dylunio: In order to know the full story of Liangzhu, the whole design team needs to read the local history and any related articles to support our concept. The research also including understand the range, behaviour, wing structure and related references of blue morpho. As to find more evidence to the online articles, we had also visited the local library and found the most original copy of the story.
Ymchwil: A few visits to modern and traditional Chinese restaurants and bars in Asia, to get inspired by the different dining experience.
Immersing the soul into the Chinese culture, cuisine and studied the dining habits.
The research does not only stop capturing the way of how they layout the menu but to really understand the whole dining ritual and new generational dining style.
Ysbrydoliaeth: The whole theme of the bar is telling the story of an ancient Chinese legend love story, LiangZhu.The design is intrigued by the dazzling iridescent wings of the Morph butterfly.
Bringing together the unique features of the female and male counterparts on each side of the wings, the design yields a gynandromorph.
The kaleidoscope-like butterfly pattern is the main planar elements, showing the unpredictable and mysterious of the blue butterfly under the light and shadow.
Hyd y Prosiect: The project started in 2019 and this bar and restaurant is located in Hangzhou China.
Llif Gweithrediad: The goal is to create a strong bar and restaurant branding through an extraordinary dining experience to customers.
Not only on the food itself, but the interaction should also go through from the sensation of each customer, like sounds, smell, visuals, lightings and the touches. The design also considers holistically, like the wall art sculpture, digital motion board, the special printing effects menu and etc, will bring you a different feel while you are in Morph.
Patentau: MARS
Aelodau'r Tîm: Angela Lu Zhang
Nico Xu YiFei
Cydnabyddiaeth Delweddau: MARS