Mao Tai Chun Swyddogaeth Sylfaenol: Pecynnu Gwirod gan Zeng Li

Mae Mao Tai Chun Swyddogaeth Sylfaenol: Pecynnu Gwirod gan Zeng Li yn enillydd uchel ei barch o'r 2020 Gwobr Efydd A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Dylunio Pecynnu.

EfyddPecynnu· 2020

Mao Tai Chun Swyddogaeth Sylfaenol: Pecynnu Gwirod

gan Zeng Li

Cleient: Shenzhen YUTO packaging technology co.LTD

Enillydd Gwobr Efydd A' Design Award yn y Categori Pecynnu

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Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #99708

Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Mao Tai Chun Swyddogaeth Sylfaenol: Pecynnu Gwirod

Testun Llyfr: Mae Mao Tai Chun yn ddyluniad pecynnu ar gyfer gwirod Tsieineaidd. Mae'r botel wedi'i gwneud o serameg werdd fat, wedi'i addurno â thechneg argraffu tanio tymheredd uchel, ac yn dal 500 mililitr. Mae'r caead metel yn dilyn thema blwyddyn y llygoden fawr ac wedi'i siapio gan broses wagio. Mae'r blwch allanol wedi'i wneud o bapur arbennig lliw hufen, wedi'i argraffu mewn lliwiau smotiau ac wedi'i orffen â stampio poeth. Cedwir testun a motiffau diwylliannol yn syml ac yn glir. Mae'r dyluniad yn cyfuno motiff tylwyth teg hedegog â symbol y llygoden fawr i gyflwyno diwylliant traddodiadol Tsieineaidd i ddefnyddwyr iau.

Y Gydnabyddiaeth

Am y Gwobr Efydd A' Design Award

Mae Mao Tai Chun Swyddogaeth Sylfaenol: Pecynnu Gwirod yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Mao Tai Chun Swyddogaeth Sylfaenol: Pecynnu Gwirod fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Mao Tai Chun Swyddogaeth Sylfaenol: Pecynnu Gwirod yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: Metal lid is according to the year of the rat theme design for the element, use hollow out process, on the bottle and packaging with concise highlighted text structure and cultural elements is given priority to, highlight the charm of Chinese elements, the use of master han meilin zodiac stamp also further enhance the product added value and cultural connotation, combine the lovely mouse Mao Tai Chun wine its own cultural IP, the creation belongs only to Mao Tai Chun Liquor products own unique cultural memory, the more attractive to modern young consumers, can a new generation of young people cognition contributed to the traditional Chinese fashion elements
Dimensiynau a Phecynnu: The body is made of high temperature yaguang ceramic bottle, with a capacity of 500ml, a height of 24cm, a diameter of 9cm, a height of 285cm, a width of 14cm and a width of 13cm.
Tagiau: Liquor, packaging design, The mouse、The fairy、Chinese fashion elements
Technoleg Cynhyrchu: The body of the bottle adopts the high temperature calcination printing technology on the green ceramic bottle, the lid is the metal hollowing technology, and the outer package adopts the beige special paper spot color printing and hot stamping technology.
Her Dylunio: Whether it is the bottle or the packaging for the master element color grasp, in this case the required technology is not easy to achieve, because it is time-consuming and laborious.But have to admit that displaying graphic design is a better technique than other common designs.However, when it comes to mass production, we need to compromis
Ymchwil: This is a new liquor products design, its purpose is to better to incorporate MaoTaiChun culture and the Chinese classical culture, maotai flying fairy and the combination of the zodiac rat, to better carry forward China's five thousand years of cultural spirit, make modern consumers can feel the charm of Chinese elements better enjoy the premium Liquor, on the basis of improving cultural identity.
Ysbrydoliaeth: Innovative culture of Liquor products, become a trend in today's market, as a kind of profound cultural accumulation and product support Mao Tai Chun Liquor, in order to make a Chinese fashion product, from its own cultural connotation as the breakthrough point, refined maotai culture the fairy as the theme, combined with the concept of the rat year, not only intuitive let the consumer feel the charm of Chinese culture, also can better enhance its brand of IP
Hyd y Prosiect: The project was launched in shenzhen in December 2019 and completed in shenzhen in January 2020. The design was completed in shenzhen, and the proofing and production were conducted in shenzhen
Llif Gweithrediad: In graphic design, the concept of color illustration is to convey the concept of "values", which is the same as the product in visual communication and consumer groups, so as to better tell consumers that the innovation, richness and inclusion of the product make the product gender-free and convexity reduce the better opportunity of the produc
Aelodau'r Tîm: Designer：Zeng Li；Art direction：Li Yu Chun、Su Yong、Lei Xiao
；modeling：Yao Qi Qiang