Zhangyan Country Living Festival Udstillingsrum af Tongji Tiandi Neili Lab er en højt anset vinder af den meget prestigefyldte 2021 A' Design Award i Sølv i konkurrencekategorien Event og Begivenheder Design.
SølvEvent· 2021
Zhangyan Country Living Festival Udstillingsrum
Klient: Tongji Tiandi-Neili Lab
Vinder af A' Design Award i Sølv i kategorien Event
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Om Zhangyan Country Living Festival Udstillingsrum
Zhangyan Country Living Festival er et udstillingsrum, der er skabt til en landlig begivenhed i Shanghai. Layoutet er formet af gamle fragtcontainere, der er forskudt, stablet, sammenflettet og roteret for at skabe forskellige tematiske områder. En gruppe containere afgrænser et område til forummer, mens en anden gruppe definerer et område til en markedsplads. Lokale kasserede ressourcer såsom træ, halm og siv anvendes også. Den visuelle identitet følger Memphis-stilen og abstraherer lokale motiver af bjerg, vand, fisk og bro. Aktivitetsrummet dækker 5000 kvadratmeter.
Anerkendelsen
Om A' Design Award i Sølv
Zhangyan Country Living Festival Udstillingsrum er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. Zhangyan Country Living Festival Udstillingsrum forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. Zhangyan Country Living Festival Udstillingsrum er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.
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Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- Urban-rural co-creation innovation experiment initiated by Lou Yongqi, Dean of the D&I, Tongji University, John Sakara, Academician of the RAC, and Aldo Cibic, one of Memphis school founders, to advance practices of sustainable living.
We find the meeting point in various design fields through the exploration of cross-boundary thinking, thereby integrating design concepts to help brands systematically output.
Taking brand culture "innovation" and "sustainable" as the core spirit for the design. - Dimensioner & Emballage
- The visual system design includes 5000 square meters of activity space.
- Tags
- Innovation，sustainable，Memphis，integrating design
- Produktionsteknologi
- The construction is built by using local abandoned containers and discarded native resources, e.g. wood, straw, and reeds.
- Designudfordring
- In order to fit the project proposition of "sustainable development", the space design is creatively combined with the original resources of the site. With the vitality given by design, its sustainability can be re stimulated; with the reuse of materials, a recyclable overall system can be established to reduce waste. The project market constructed with vitality system publicizes the concepts of "everything has an afterlife", "everything makes the best use of" and "each has its own place".
- Forskning
- Based on the project design background, the design approach decided to follow the following principles: starting from the top design, integrating the independent and compatible relationships among the main visual design, space design and guidance system, and strengthening the systematic output of the brand to the audience. The project hopes to create a blueprint for rural life in the future. The main visual design integrates the design style of Memphis School, and abstracts the "mountain, water, fish, bridge" and other abstract graphics with the regional characteristics of Zhangyan to form the main visual symbol of this event in the form of abstract combination. The Memphis school's design attribute of daring to imagine and break the Convention coincides with the attribute of this event.
The overall visual identity design of the project is based on the Memphis style, starting from the exhibition, speech, workshop and market to carry out spatial narrative, conveying the concepts of "rural", "sustainable", "future" and "innovation". - Inspiration
- The Memphis school featuring creativity is used to integrate the elements of rural history and culture to form a brand image.
The brand graphics are three-dimensionally extended to form a systematic space design language.
To convey the sustainability sprint, the construction is built by using local abandoned containers and discarded native resources, e.g. wood, straw, and reeds.
We hope to lead the China rural revitalization with the idea of innovation and sustainability and design concept. - Projektvarighed
- The project started in August 2019 in Shanghai and finished in November 2019.
- Driftsflow
- The original base is in an open suburban meadow, and in order to follow the purpose of environmental protection and sustainable exhibition, a number of old containers are used to form the activity area. By staggering, stacking, interlacing and stretching the containers, the simple rectangular bodies are combined into a variety of dynamic thematic exhibition space.
The left side of the site is distributed by two groups of containers on both sides, forming a more open enclosed form and providing an area for holding forums. On the right side, two groups of containers are rotated and disassembled into the site to create an activity space for holding a marketplace. - Teammedlemmer
- Jiaqing Wu
Jia Lin
Yin Shi
Lei Yu
Ling Ma
Suying Zheng
Lu Xiao
Xinyan Wang
Ronglan Wang
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