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Problue Annual Posters Plakat af JBBC Branding Consultancy

Problue Annual Posters Plakat af JBBC Branding Consultancy er en højt anset vinder af den meget prestigefyldte 2020 A' Design Award i Sølv i konkurrencekategorien Fotografi og Fotomanipulationsdesign.


SølvFotografi· 2020

Problue Annual Posters Plakat

af JBBC Branding Consultancy

Klient: JBBC Branding Consultancy

Vinder af A' Design Award i Sølv i kategorien Fotografi

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Verificeret Prisvinder

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Designet

Om Problue Annual Posters Plakat

Problue Annual Posters er en serie af trykte plakater skabt til et dykkermærke. Hver plakat viser en model, der bærer både stilfuldt bytøj og en dykkerdragt, så overgangen mellem dagligdagen og dykning gøres synlig. Gråblå anvendes til herren for elegance, og rød anvendes til damen. Camouflagefinner henviser til bylivets bevægelse. Kontraster er arrangeret med vilje, såsom hurtigt og stille, dagligt tøj og dykkerdragt, glat og skarpt. Hver plakat måler 420 gange 594 millimeter.

Anerkendelsen

Om A' Design Award i Sølv

Problue Annual Posters Plakat er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. Problue Annual Posters Plakat forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. Problue Annual Posters Plakat er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.

Bag Designet

Pressemappe

Credits, teammedlemmer og tekniske detaljer leveret af designeren.

Unikke Egenskaber
The design was to show people the combination of fashion and diving, and the concept of easy merge of diving life and daily life.
Dimensioner & Emballage
W 420mm x H 594mm
Tags
Diving, City Life, Active, Fashion, Transition, Problue, Hero
Produktionsteknologi
Clothes in style and diving suit coexisted on the same model and look harmoniously together, but the contrast was where the creativity is. As the brand colors, gray blue was applied to gentlemen for elegance and the red was to the lady for charming. Both showed strongly the mix of sporty and stylish. The camouflage fins emphasize the fact we all live in the urban jungle full of movement. Different creativity happened in the same picture with contrast but vague lines between to make stronger visual experience, for example, fast and still, daily wear and diving suit, smooth and sharp, hero look and elegance. The last, scarf in the air with shape of dolphin (part of the brand identity) and the newspaper moved like jellyfish gave the hint in the ocean.
Designudfordring
The main challenge was to keep the perfect ratio of all contrast part, for example, fast and still, daily wear and diving suit, smooth and sharp, hero look and elegance.
Forskning
JBBC made many interviews with coaches and divers. Design team realized the fact that more divers share the same attitude and care about fashion even under the sea, especially for younger and starter divers.
Inspiration
The inspiration came from the quote of an enthusiastic diver. “I love diving so much. It's part of my life already. The city is the environment where I make a living and under the sea is the place where I feel I live, and there is just an instant between. I am who I am with the same attitude to live actively with style. Fashion means a lot to me even under the sea."
Projektvarighed
The project started in June 2019 and finished in Nov 2019 in Taiwan.
Driftsflow
Design team was trying to make the mix of city and the ocean and kept the best balance between sporty and fashion, movement and hero look, city and ocean, clothes in style and diving suit.
Patenter
Copyrights belong to Jblossom Branding Consultancy Co., Ltd, 2019.
Teammedlemmer
Designer: Huiyu Zhuang
Director: Jiunguo Yu
Billedkreditering
Jblossom Branding Consultancy Co., Ltd

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Godt Design Fortjener Stor Anerkendelse

A' Design Award er en international, jurybedømt udmærkelse for godt design. Deltag i A' Design Award for at få mulighed for meritokratisk anerkendelse, opnå berømmelse, prestige og omtale af dit arbejde. Nominer dit arbejde til A' Design Award og konkurrér om den eftertragtede A' Design Prize.

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