Nostalgia Parfumeri Butik af Dmitry Pozarenko er en højt anset vinder af den meget prestigefyldte 2020 A' Design Award i Sølv i konkurrencekategorien Indretning og Udstillingsdesign.
SølvIndretning· 2020
Nostalgia Parfumeri Butik
Klient: Gold Apple
Vinder af A' Design Award i Sølv i kategorien Indretning
Verificeret Prisvinder
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Om Nostalgia Parfumeri Butik
De industrielle landskaber fra 1960-1970'erne inspirerede dette projekt. Metalkonstruktionerne i varmvalset stål skaber en realistisk intonation af anti-utopi. Et rustent profileret ark med gamle hegn skaber en atmosfære af fuldstændig ytringsfrihed. Åben teknisk kommunikation, lurvede gipsplader og granitplader bidrager til det indvendige industrielle chic fra tresserne.
Anerkendelsen
Om A' Design Award i Sølv
Nostalgia Parfumeri Butik er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. Nostalgia Parfumeri Butik forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. Nostalgia Parfumeri Butik er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- The hybrid design of the store embodies the image of the trading space of the post-consumerism era and disappointment in the myths of glamor. A rusty profiled sheet of old fences creates an atmosphere of complete freedom of expression. The metal structures of the equipment made of hot-rolled steel of different sections create a realistic intonation of anti-utopia. Granite countertops and shabby plaster add to the interior industrial chic of the sixties.
- Dimensioner & Emballage
- The total area is 1630 sq.m.
- Tags
- interior design, retail space, metal, stone, industrial, sixties
- Produktionsteknologi
- Main construction materials: hot-rolled steel, tinted stainless steel, profiled sheet, granite, oak
- Designudfordring
- The creative challenge of the project was to recreate the industrial atmosphere of the 60-70s of the 20th century. As a solution, various types of manual processing of steel were used in the manufacture of equipment. The special warmth of the space is added by old window frames, sawn and laid vertically on the wall. Together with the old profiled sheet, they allow the viewer to experience historical authenticity.
- Forskning
- Among the modern metropolis, the design of the store resolves the contradiction between the individuality of particular person and the leveling difference of the city's strength, between the individual human I and the monolithic urbanistic WE. Therefore, the Gold Apple inverts the external and internal, interchanges the city and man, introducing an urban spirit into the interior space.
- Inspiration
- Nostalgia for the 60-70s of the 20th century is new, it is nostalgia for believing in a bright future. Old industrial landscapes are perceived as artefacts of the era carried away by a new digital reality. Abandoned metallurgical workshop became an inspiring idea of this project.
- Projektvarighed
- The store is located in the center of Moscow. The project was completed in 2018.
- Driftsflow
- The industrial environment of the store creates an atmosphere of democracy, freedom of expression and accessibility. This was the ideological basis of this project. The store is a place of attraction and communication for more than 2000 people daily. Presentations of new products in the field of perfumery and cosmetics, master classes of famous makeup artists are held here. Make-up artists and cosmetologists share their professional skills, train, put on makeup and just talk with customers.
- Teammedlemmer
- Lead Architect: Dmitry Pozarenko
Associate Architect: Elena Sonyak - Billedkreditering
- All images: photographer Mick Pomortsev, 2019.
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