Portugal Vineyards Detailhandel af Ricardo Porto Ferreira

Portugal Vineyards Detailhandel af Ricardo Porto Ferreira er en højt anset vinder af den meget prestigefyldte 2020 A' Design Award i Guld i konkurrencekategorien Indretning og Udstillingsdesign.

GuldIndretning· 2020

Portugal Vineyards Detailhandel

af Ricardo Porto Ferreira

Klient: Porto Architects

Vinder af A' Design Award i Guld i kategorien Indretning

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Verificer Prisstatus for #103170

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Farver

Designet

Om Portugal Vineyards Detailhandel

Portugal Vineyards konceptbutik er den første fysiske butik for onlinespecialisten. Butikken ligger ved siden af selskabets hovedkvarter, mod gaden og besætter 90m2, og består af en åben plan uden skillevægge. Interiøret er et blændende hvidt og minimalt rum med cirkulær cirkulation - et hvidt lærred til, at den portugisiske vin skinner og vises. Hylderne er skåret ud af væggene med henvisning til vinterrasserne på en 360 graders fordybende detailoplevelse uden skranke.

Anerkendelsen

Om A' Design Award i Guld

Portugal Vineyards Detailhandel er vinder af A' Design Award i Guld, en uhyre prestigefyldt anerkendelse, der tildeles førsteklasses, vidunderlige og fremragende designs. Guldvinderne er yderst innovative, højt visionære og glamourøst blændende skabelser, der afspejler deres designeres geni, visdom og dygtighed. Portugal Vineyards Detailhandel forventes at være en højt rost, trendsættende og monumental opfindelse, der leverer hidtil uset værdi. Dette design, der har vundet A' Design Award i Guld, er et spektakulært, respekteret projekt, som i høj grad gavner og flytter grænserne for kunst, videnskab, design og teknologi. Portugal Vineyards Detailhandel skaber intense følelser af begær, vækker passion, opmuntrer kreativitet og fascinerer os.

Bag Designet

Pressemappe

Credits, teammedlemmer og tekniske detaljer leveret af designeren.

Unikke Egenskaber: A white canvas for the Portuguese wine to shine and be displayed. The interior is a blindingly white and minimal space with circular circulation. The shelves are carved out of the walls in reference to the wine terraces on a 360 degrees immersive retail experience with no counter. A retail space where staff are on the client side, suggesting, promoting and serving.
Dimensioner & Emballage: Knauf, drywall system; Marilina, epoxy floor; Cin, paint; Ezpeleta, chairs; Lumit, lighting; Charme Versatil, fit-out.
Tags: Portugal Vineyards, terraces, curved walls, white space, minimal interiors
Produktionsteknologi: The curving walls are made of a gypsum board supported by a metal frame and the shelves are engineered wood supported in the same structure. The color is an element of the wine tasting process. After taking the decision to have a bright space we found that the RAL 9003 is the recommended color to be used as a background when observing the aging wine in the wine tasting events. It made sense to us to apply it to our concept as retail is all about the exhibition.
Designudfordring: The creative challenge of this project was to find that a circle plan could be the best answer for a squared existing space. Facing a squared plan, a cornered entrance and a secondary access we found our answer in the use of geometry. The displays are carved out of the walls in reference to the vineyard terraces in a circular shape that fills the customer field of view sensitively with indirect lighting and the sharp contrast between the product and the space.
Forskning: The initial challenges behind the space were to find the answers through geometry, to allow enough footfall to have the 600 references the clients intended to display, the design should allow the space to be used as a venue for suppliers presentations and to have an area for wine tasting. These requirements were answered through the definition of a radious that allowed the inner circle to gather about 50 people; three levels of terraces where all the bottles rest and a loop circulation that would be broken by the access points.
Inspiration: The traditional references to dark cellars and wood materials had to be completely disregarded. Out of this brief we immediately interpreter the need for light and an open plan. Also, while designing a retail space, where emotions tend to be rationalised and as a designer, we work to find solutions beyond the existing condition.
Projektvarighed: The project duration was from April to September 2019.
Driftsflow: Space with very linear, clear and open circulation where the staff is placed in center stage. From the moment clients enter the space they are accompanied side-by-side, with no counters, shelves or walls dividing or separating them from the staff members.
Patenter: Copyrights belong to Porto Architects, 2019
Teammedlemmer: Ricardo Porto Ferreira
Billedkreditering: #1: Photographer Ivo Tavares Studio