Woonwaard Corporate Identity af Ruud Winder - Rebrandt er en højt anset vinder af den meget prestigefyldte 2021 A' Design Award i Guld i konkurrencekategorien Grafik, Illustration og Visuel Kommunikationsdesign.
GuldGrafik· 2021
Woonwaard Corporate Identity
Klient: REBRANDT® — Dutch Masters in Rebranding
Vinder af A' Design Award i Guld i kategorien Grafik
Verificeret Prisvinder
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Om Woonwaard Corporate Identity
Woonwaard er en visuel identitet skabt til en af de største boligforeninger i Holland. Identiteten er moderne, men samtidig seriøs, og den udstråler ro og sindsro. Designet repræsenterer lejernes mangfoldighed og de positive aspekter ved at leje. Hver applikation får et unikt sæt cirkler, hentet fra et grunddesign med mere end 250 cirkler i forskellige kompositioner og farver. De trykte medier anvender FSC-certificeret papir med seks Pantone-farver plus sort. Digitale applikationer reducerer papirforbruget.
Anerkendelsen
Om A' Design Award i Guld
Woonwaard Corporate Identity er vinder af A' Design Award i Guld, en uhyre prestigefyldt anerkendelse, der tildeles førsteklasses, vidunderlige og fremragende designs. Guldvinderne er yderst innovative, højt visionære og glamourøst blændende skabelser, der afspejler deres designeres geni, visdom og dygtighed. Woonwaard Corporate Identity forventes at være en højt rost, trendsættende og monumental opfindelse, der leverer hidtil uset værdi. Dette design, der har vundet A' Design Award i Guld, er et spektakulært, respekteret projekt, som i høj grad gavner og flytter grænserne for kunst, videnskab, design og teknologi. Woonwaard Corporate Identity skaber intense følelser af begær, vækker passion, opmuntrer kreativitet og fascinerer os.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- The unique brand identification program quickly revealed that the Woonwaard identity had to be modern, yet serious, and it had to convey calmness and serenity. The identity also had to represent the diversity of the tenants and the positive aspects of renting.
- Dimensioner & Emballage
- Each application in the identity is given a unique set of circles. Made possible by a balanced basic design with more than 250 circles in different compositions and colors, the media are printed on FSC HVO paper in 6 Pantone colors plus Black.
- Tags
- rebranding, award, rebrand, rebrandt, woonwaard, corporate, id, identity, housestyle, dutch agency
- Produktionsteknologi
- It goes without saying that the set of resources complies with all the most sustainable guidelines. FSC certified, but also digital applications instead of paper. An organization that is so strongly represented in the daily lives of many tenants should set a good example in this.
- Designudfordring
- The multiple character of being solid and stable, and also being active and progressive. both sides have been successfully covered in the overall corporate identity.
- Forskning
- The rebranding of one of the largest housing associations in the Netherlands started in 2020 in the region Amsterdam. The rebranding is already a global Award winning project but more importantly; in addition to the client and its employees, the tenants have enthusiastically embraced the new design.
- Inspiration
- Woonwaard is one of the largest housing associations in the Netherlands. In everything they do - building, maintaining and renting out houses - their main goal is to offer people a home on a sustainable and inclusive way. The activities of the association are carried out without a profit motive. Woonwaard offers a relatively large number of social housing, and since 2019 Woonwaard it can claim the title of the most sustainable housing association of the Netherlands.
- Projektvarighed
- 3-4 Months region Amsterdam, The Netherlands
- Driftsflow
- DTP and Print productions: Koopmans’ drukkerij Zwaag – www.koopmansdrukkerij.nl
- Teammedlemmer
- Designer | Design and Brand Architecture: Ruud Winder - www.linkedin.com/in/ruudwinder
Brand Storyteller - Corporate Story of Woonwaard: Vincent Jeitler – www.linkedin.com/in/vincentjeitler
Brand Stylist - Brand-Identification-Program + Styling: Nikkie Wester
Junior Designer - Graphic Design: Simone Winder
Animator - Animation and Graphics: Peter Puntman
Client: Woonwaard - Anniek van Belle, Nina Beute - Billedkreditering
- All rights REBRANDT®
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