Haci Bekir Halva Emballage af Polin Kuyumciyan er en højt anset vinder af den meget prestigefyldte 2021 A' Design Award i Jern i konkurrencekategorien Emballagedesign.
JernEmballage· 2021
Haci Bekir Halva Emballage
Klient: Haci Bekir
Vinder af A' Design Award i Jern i kategorien Emballage
Verificeret Prisvinder
Verificer Prisstatus for #109346Designet
Om Haci Bekir Halva Emballage
Haci Bekir er et af de ældste mærker i verden og har en enorm arv. Selvom mærkenavnet automatisk forbindes med kvalitet og produkttilfredshed, er det svært for et så gammelt mærke at appellere til den nye generation. Med den stigende popularitet af halva i den tyrkiske madtrend, ønskede mærket at drage fordel af det og opdatere sin halva-emballage. De enkle, men iøjnefaldende mønstre og farver i de nye designs gør det muligt for Haci Bekir at udvide deres rækkevidde og mærkegenkendelse. Designmønstrene og farverne er begge inspireret af de tre halva ingredienser og teksturer.
Anerkendelsen
Om A' Design Award i Jern
Haci Bekir Halva Emballage er vinder af A' Design Award i Jern, en prestigefyldt anerkendelse, der tildeles gode designs, som opfylder de professionelle og industrielle krav, man forventer af veldesignede skabelser. Jernvinderne viser stor dygtighed, høj specialisering, ekspertforståelse og kreativ kapacitet hos deres skabere. Haci Bekir Halva Emballage forventes at være en højt estimeret, beundret og kær skabelse, der er praktisk og innovativ. Dette design, der har vundet A' Design Award i Jern, integrerer branchens bedste praksis og har kompetente tekniske egenskaber knyttet til knowhow og talent. Haci Bekir Halva Emballage respekteres for sin grundighed og er designet til at levere forbedringer af livskvaliteten, der er med til at gøre verden til et bedre sted.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- Haci Bekir decided to update their products' packaging and prints in order to catch up with 21st century trends and appeal to a younger customer group as well.
Halva is a very traditional dessert but is now becoming very hip again. So Haci Bekir wanted to utilize halva's popularity and be able to address to the new generation. The new packaging design uses the hip stripe patterns and pop colors in order to modernize the traditional taste of halva. - Dimensioner & Emballage
- This project consists of three halva boxes and they all have same size sleeves: 141 x 302 mm.
- Tags
- packaging, box, design, patterns, food
- Produktionsteknologi
- The product itself comes within a plastic container. But the container itself looked insufficient for the presentation so we decided to cover the box with a carton sleeve. The production was easy and the box was covered and became more presentable.
- Designudfordring
- The challenging part of this design was to appeal to the younger generation while maintaining the legacy of Haci Bekir. The halva box designs are very hip but also simple because the brand name and logo also had to stand out. Also, halva does not have a specific shape, so it was harder to find a key visual to build upon. But the ingredients of each flavour gave it an organic pattern which ended up on the end design.
- Forskning
- The research was mostly based on different representations of each flavour of the three boxes. The flavours had to be represented in a series and the research process was all about sketches of patterns and ideas.
- Inspiration
- The simple geometric patterns were inspired from the main ingredients and the texture of each halva kind. Plain halva has straight lines to indicate its smooth texture, halva with cocoa has a wavy texture, thus the wavy pattern and halva with pistachio has a crunchy looking texture and the zigzag lines are chosen to hint the crunchiness. Bold and flashy colors were picked in order to give the brand and the product a fresh and young look.
- Projektvarighed
- The project started in December 2019 and finished in February 2020, in Istanbul.
- Driftsflow
- The bicentennial brand is already very well known but its age makes it harder to connect to the new generation. The updated packaging design for halva boxes enables the brand to appeal to a younger audience because it presents trendy patterns and flashy colors.
- Billedkreditering
- Image #1: Photographer Daçya Lisan, 2020.
Image #2: Photographer Daçya Lisan, 2020.
Image #3: Photographer Daçya Lisan, 2020.
Image #4: Photographer Daçya Lisan, 2020.
Image #5: Photographer Daçya Lisan, 2020.
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