Hmp Visuel Identitet af Fanny De Bray er en højt anset vinder af den meget prestigefyldte 2021 A' Design Award i Jern i konkurrencekategorien Grafik, Illustration og Visuel Kommunikationsdesign.

JernGrafik· 2021

Hmp Visuel Identitet

af Fanny De Bray

Klient: Made for you

Vinder af A' Design Award i Jern i kategorien Grafik

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Farver

Designet

Om Hmp Visuel Identitet

HMP er en visuel identitet skabt til en maskinteknisk virksomhedsgruppe. Logoet understreger virksomhedens styrke og skaber klarhed i dens kommunikation. Bogstaverne er formet på samme måde, som gruppen stempler dem på deres komponenter. Skitser og tekniske diagrammer i baggrunden fremkalder den globale support, som HMP tilbyder. Hvert kompetenceområde er markeret med et piktogram og en specifik farve, udvalgt sammen med kunden for at tydeliggøre de forskellige services. Identiteten er tilpasset til både digitale og trykte medier, herunder visitkort, brevpapir og mapper.

Anerkendelsen

Om A' Design Award i Jern

Hmp Visuel Identitet er vinder af A' Design Award i Jern, en prestigefyldt anerkendelse, der tildeles gode designs, som opfylder de professionelle og industrielle krav, man forventer af veldesignede skabelser. Jernvinderne viser stor dygtighed, høj specialisering, ekspertforståelse og kreativ kapacitet hos deres skabere. Hmp Visuel Identitet forventes at være en højt estimeret, beundret og kær skabelse, der er praktisk og innovativ. Dette design, der har vundet A' Design Award i Jern, integrerer branchens bedste praksis og har kompetente tekniske egenskaber knyttet til knowhow og talent. Hmp Visuel Identitet respekteres for sin grundighed og er designet til at levere forbedringer af livskvaliteten, der er med til at gøre verden til et bedre sted.

Bag Designet

Pressemappe

Credits, teammedlemmer og tekniske detaljer leveret af designeren.

Unikke Egenskaber: The HMP Group logo is created to underline the strength of the company. And the letters are created in the same way the group stamps it on their pieces. In the background, sketches and schemes evoke the global accompaniment that HMP represents. Each expertise is symbolized by pictogram as well as a specific color, chosen with the client to better understand and highlight their different services.
Dimensioner & Emballage: Business card: 85 X 55 mm
Letterhead paper: A4
Folder: 220 x 110mm
Tags: mechanical, graphic design, paris, industrial,
Produktionsteknologi: Logo
Business card
Letterhead paper
Folder
Designudfordring: How to modernize and make more human an industrial universe.
Forskning: Several researches have been conducted to create this design:
The new identity puts the group’s technological knowledge forward, and is completed by picture showing the teams exercising their functions for a good balance between quality of the machinery and human craftsmanship.
Brand platform with the company direction: What is the mission? What are the USP? Who is the target?
Moodboard of images and emotions that need to be associated with the brand, with the company direction.
Inspiration: The graphics are directly inspired by the mechanical universe of the company. The aim is to create emotion in the very specific domain, as it was a priority to ease the clientele. M4U challenged themselves to reach the perfect combination between visual identity that is technical and a more human approach.
Projektvarighed: The project started in January 2019 and finished in September 2019.
Driftsflow: This design has been adapted to be displayed both on digital (website, app, icons) & printed (book, guides, flyers, business cards...). The logo is adapted to suite better each media it is displayed on.
Patenter: Copyright Made for you
Teammedlemmer: Creative Director: Fanny de Bray
Graphic Designer: Anna Cesa
Web Developer: Damien Virot
Brand Strategist: Amandine Lantelme
Billedkreditering: Photographer: Maxime Huriez