Yanghe Personal Letters Baijiu Spiritusemballage af Zhaoxin Zhu and Dongyan Ruan er en højt anset vinder af den meget prestigefyldte 2021 A' Design Award i Bronze i konkurrencekategorien Emballagedesign.
BronzeEmballage· 2021
Yanghe Personal Letters Baijiu Spiritusemballage
af Zhaoxin Zhu and Dongyan Ruan
Klient: Jiangsu Yanghe Distillery Co., Ltd
Vinder af A' Design Award i Bronze i kategorien Emballage
Verificeret Prisvinder
Verificer Prisstatus for #110714Designet
Om Yanghe Personal Letters Baijiu Spiritusemballage
Yanghe Personal Letters Baijiu er emballage til en kinesisk spiritus produceret i Suqian, Jiangsu-provinsen, et område kendt for sin spiritusproduktion. Designet præsenterer kinesiske litteraters kalligrafi i form af håndskrevne breve, mens et lokalt kort viser floderne, søerne og vådområderne, der omgiver destilleriet. Flasken er lavet af keramik med en mat hvid glasur, og flaskens hætte kan bruges som drikkekop. Den ydre æske er fremstillet af miljøvenligt bølgepap indpakket med et papiromslag, og æsken åbnes let.
Anerkendelsen
Om A' Design Award i Bronze
Yanghe Personal Letters Baijiu Spiritusemballage er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Yanghe Personal Letters Baijiu Spiritusemballage forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Yanghe Personal Letters Baijiu Spiritusemballage tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- This Baijiu made in Suqian, Jiangsu province, which is famous for being the city of Chinese Liquors. The city is surrounded by mountains and rivers, and this excellent ecological environment brings a Baijiu with unique taste. The product expresses the calligraphy of these literati in the form of handwritten letters, while using the local map to present the great ecological environment of Yanghe Distillery. The outer packaging uses green corrugated paper.
- Dimensioner & Emballage
- 280mm x85 mm x200mm x 1.55kg Width x Depth x Height x Weight
- Tags
- Three rivers、two lakes and one wetland; literati and calligraphy; handwork; environmental; recycle
- Produktionsteknologi
- 1.Bottle: ceramic bottle, applying matte white glaze, and the bottle cap can be used as a Baijiu cup.
2.Box：Adopting environmental corrugated paper and wrapped with paper cover. - Designudfordring
- "Personal letter" refer to an article written by hand, since the writer usually sends the letter to a friend, it always adopts a free writing style, which gets the true interest of calligraphy. It not only has a certain historical value, but also has a high artistic value in calligraphy.For representative personal letters, like calligrapher of Tang Dynasty, Yan Zhenqing's "In Memory of My Nephew",which is written for mourn his newphew, and this article is known as one of the "three major running hands in the world". As for Yanghe Personal Letters Baijiu, it expresses literati's calligraphy in a special form, which provides assurance to not only internal quality but also external packaging, creating a precedent for Baijiu design.
- Forskning
- This product takes into account about Chinese people's healthy drinking volume. The box of this Baijiu is easy to open, also the bottle is ergonomic. Each bottle of Baijiu comes with a match glass, and you can drink as long as you want whether you are alone or not.
- Inspiration
- The core idea of this Baijiu is closely related to the lasting prosperity of Jiangnan. Perfect natural environment creates an exquisite background and a land flowing milk and honey. The artistic techniques of Yanghe Personal Letters Baijiu fully incorporate the advanced knowledge of traditional calligraphy and painting. It also interprets the spirits of the literati into the strong and mellow life. The background of the times and the heritage of the culture fall on the scrolls and fine Baijiu.
- Projektvarighed
- The project started in December 2017 in Suqian, Jiangsu and finished in December 2019, Suqian, Jiangsu.
- Driftsflow
- Yanghe is famous because of its water, abundant water sources, excellent wetland environment, and high-quality underground water sources have jointly achieved the ultimate soft texture of Yanghe. It has also made Yanghe famous at home and abroad and become one of the representatives of Chinese liquor.The Yanghe Personal Letters Baijiu combines the blessed natural environment and the literati's praise in this unique Baijiu, also attracts consumers to spontaneously participate in the care of the environment, reminds them the respect for spirit, and the most important one is to enjoy the pleasant experience of the Baijiu in a more rational and healthy way.
- Teammedlemmer
- Designer: Dongyan Ruan
- Billedkreditering
- Image #1: Photographer Dongyan Ruan, Yanghe Personal Letters Baijiu, 2020.
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