Liu Fangling Emballage til syltede radiser af Pufine Advertising Ltd. Co. er en højt anset vinder af den meget prestigefyldte 2021 A' Design Award i Jern i konkurrencekategorien Emballagedesign.
JernEmballage· 2021
Liu Fangling Emballage til syltede radiser
af Pufine Advertising Ltd. Co.
Klient: Enshi Shidahao Modern Agricultural Industry Co., Ltd.
Vinder af A' Design Award i Jern i kategorien Emballage
Verificeret Prisvinder
Verificer Prisstatus for #111775Designet
Om Liu Fangling Emballage til syltede radiser
Liu Fangling er en gavæskeemballage designet til syltede radiser. Yderæsken er illustreret med en scene af en mor og datter, der planter radiser i bjergene, en historie der forbinder produktet med de mennesker, der fremstiller det. Den indre æske er formet som en radise og minder om øjeblikket, hvor en radise trækkes op af jorden. Yderemballagen er lavet af papir, så den kan genbruges og nedbrydes naturligt. Hver portion er forseglet i en let beholder af aluminiumsfolie, der er hygiejnisk og let at bære med sig. Efter brug kan den radiseformede æske bruges til opbevaring af mindre genstande.
Anerkendelsen
Om A' Design Award i Jern
Liu Fangling Emballage til syltede radiser er vinder af A' Design Award i Jern, en prestigefyldt anerkendelse, der tildeles gode designs, som opfylder de professionelle og industrielle krav, man forventer af veldesignede skabelser. Jernvinderne viser stor dygtighed, høj specialisering, ekspertforståelse og kreativ kapacitet hos deres skabere. Liu Fangling Emballage til syltede radiser forventes at være en højt estimeret, beundret og kær skabelse, der er praktisk og innovativ. Dette design, der har vundet A' Design Award i Jern, integrerer branchens bedste praksis og har kompetente tekniske egenskaber knyttet til knowhow og talent. Liu Fangling Emballage til syltede radiser respekteres for sin grundighed og er designet til at levere forbedringer af livskvaliteten, der er med til at gøre verden til et bedre sted.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- Illustrated the scene of a young mother and her daughter planting radishes in the mountains, so as to close the intimacy between the product and female consumers. The inner box adopts the shape of radish, which reminds us of the scene of radish being pulled up from the ground, enhancing the natural, healthy and interesting experience of the product and enhancing the sense of quality.
- Dimensioner & Emballage
- 100 mlx6 pot; Outer box size: 350X140X65mm
- Tags
- Gift box, packaging, food, pickles, natural, healthy, quality, radish.
- Produktionsteknologi
- The packaging material of this product is made of paper material, which is conducive to natural degradation and recycling. The inner packing container is made of aluminum foil. Compared with the traditional similar packaging, it is hygienic, light, easy to carry, and reduces the cost of transportation and logistics. It is not easy to be damaged. Individual packaging of small size effectively avoids product deterioration and unnecessary waste.
- Designudfordring
- The biggest challenge is to explore the differences between similar products, to explore the entrepreneurial stories behind the founders, to explore the source of creativity, and to turn a very traditional and ordinary food into a gift of ingenuity.
- Forskning
- Pickled radish is a very traditional farm food, which is generally sold in vegetable farms, delis, mom-and-pop stores and other channels. Many of the same products are cheap, unhygienic and lack a sense of quality. Therefore, we hope to break through the current situation of the industry through new packaging design, improve the quality of products, so that more similar products find new breakthroughs and directions.
- Inspiration
- The founder of the product and her daughter have been sticking to the making of pickled radishes in the mountain and become the "watchmen of the yamada". So the creative inspiration for the packaging design comes from the beautiful image of the mother and daughter planting and making radishes in the mountains.
- Projektvarighed
- Completed in 2018
1. In 2019, the sales of this product exceeded 10 million yuan a year, increasing by more than 2 times in the same period.
2. 2019 The brand was interviewed and reported by China Central Television.
3. 2019 Won the silver Award of "Hubei Geographical Indication Product Competition".
4. "The Most Popular Project" of the entrepreneurship and Innovation Competition for employees in the second "Workmate Cup" of Hubei Province in 2019
5. 2019 finalists in the National Crowdfunding Poverty Alleviation Competition - Driftsflow
- Women are the main buyers and consumers of this product. 1. It is easier to narrow the distance with female users by illustrating the scene of young mother and daughter planting radishes. 2. The radish shaped inner box is natural and lovely, which is very intuitive to form a relationship with the product, and can stand out more effectively and spread more effectively. 3, after using the product, the radish box can be used as a small decoration, but also can store small items.
- Teammedlemmer
- Designer: Gui Dani;
Illustrator：LI AN；
Creative Director: Zhang Yanhui;
Customer Service Director: Zhou Xiaoli,
Animation Picture: Wang Kai
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